Functional Skills
Business Analysis
Business Development
Business Operations
Customer Experience
Data Analysis
Data Strategy
Product Development
Product Strategy
Product Launch
Product Marketing
Project Management
Strategic Planning
Business Unit Strategy
Post-Merger Integration
Agile Software Development
Sector Experience
Automotive
Media & Entertainment
Retail
Technology
Travel & Hospitality
Languages
Indonesian
Spanish
Mandarin
Countries Worked In
CL GH ID SG SE USExperience
KPS PRODUCT PARTNERS
Product Management / Strategy
Founder
11/2022 - Present
• Founded product consultancy firm focused on providing strategic advice and product development services for early-stage startups
• Provided hands-on support in product development process, specializing in 0-1and new venture launch. Collaborated with founders to assess requirements and align with business goals, delivering high quality and scalable software solutions. Selected project experiences:
• End-to-end product development for booking platform and eComm marketplace for a NYC-based Beauty startup
• Customer research, e-commerce pilot development and GTM for SF-based health-tech start-up (HIPAA-compliant)
• Product strategy review, product organization development and hiring support for a series-B health-tech startup
• Provided hands-on support in product development process, specializing in 0-1and new venture launch. Collaborated with founders to assess requirements and align with business goals, delivering high quality and scalable software solutions. Selected project experiences:
• End-to-end product development for booking platform and eComm marketplace for a NYC-based Beauty startup
• Customer research, e-commerce pilot development and GTM for SF-based health-tech start-up (HIPAA-compliant)
• Product strategy review, product organization development and hiring support for a series-B health-tech startup
TikTok (Bytedance)
Product Management / Strategy
Head of Product – Global Seller Marketing & Promotion Tools
10/2023 - Present
• Manage a team of 10+ Product Managers to launch Seller/Creator tools that help them grow on Tiktok eCommerce (Seller Growth recommendation, Marketing Campaign tools, Promotion tools such as Discount, Coupon, Flash Deals & Affiliate Rewards)
• Defined LT product vision, commercial strategy and a 3-12-month roadmap for Seller Marketing team, review roadmap prioritization based on business impact, investment required and alignment with overall company strategy. Selected achievements:
• Grew seller adoption 5x for campaign & promotion tools by reducing friction, improving UX and streamline API integration
• Improved seller retention by 2x by introducing dynamic recommendations and lifecycle nudges, using behavioral segmentation and
experimentation (A/B tests, cohort analysis), to increase repeat campaign creation and platform stickiness.
• Upgraded platform infrastructure to accommodate faster and more scalable product launch in new countries (10+ countries launched to date and ensuring compliance with local regulation (GDPR, data privacy, CSPA etc)
• Embedded AI-driven features (internal chatbot, fraud detection, dynamic pricing recommendations) to automate support, improve conversion, and increase operation efficiency
• Defined LT product vision, commercial strategy and a 3-12-month roadmap for Seller Marketing team, review roadmap prioritization based on business impact, investment required and alignment with overall company strategy. Selected achievements:
• Grew seller adoption 5x for campaign & promotion tools by reducing friction, improving UX and streamline API integration
• Improved seller retention by 2x by introducing dynamic recommendations and lifecycle nudges, using behavioral segmentation and
experimentation (A/B tests, cohort analysis), to increase repeat campaign creation and platform stickiness.
• Upgraded platform infrastructure to accommodate faster and more scalable product launch in new countries (10+ countries launched to date and ensuring compliance with local regulation (GDPR, data privacy, CSPA etc)
• Embedded AI-driven features (internal chatbot, fraud detection, dynamic pricing recommendations) to automate support, improve conversion, and increase operation efficiency
Bukalapak.com
Operations
VP of Marketplace and Chief Executive Officer of Smart Seller (subsidiary
11/2019 - 10/2023
• Twice promoted in 3 years. Leading Marketplace division (~15% of company revenue, 200+ team of product and operation managers)
• Defined LT product vision, commercial strategy and a 3-12-month roadmap for Marketplace division, review roadmap prioritization based on business impact, investment required and alignment with overall company strategy. Selected achievements:
• Launched Advertising Solution business (self-service advertising and agency for Merchants), generating $3MM annual revenue
• Launched $1MM MRR SaaS tools providing omnichannel solutions and analytics for MSMEs
• Previously led a team of 50+ people for Digital Products division, defined LT strategy, overseeing execution and responsible for P&L
• Launched new edtech business to provide professional trainings to >10million users, generating $10MM revenue annually
• Tripled the existing business unit revenue from $150,000/month to $500,000/month through launching P2P gaming marketplace and
acquisition of 2 competitors
• Defined LT product vision, commercial strategy and a 3-12-month roadmap for Marketplace division, review roadmap prioritization based on business impact, investment required and alignment with overall company strategy. Selected achievements:
• Launched Advertising Solution business (self-service advertising and agency for Merchants), generating $3MM annual revenue
• Launched $1MM MRR SaaS tools providing omnichannel solutions and analytics for MSMEs
• Previously led a team of 50+ people for Digital Products division, defined LT strategy, overseeing execution and responsible for P&L
• Launched new edtech business to provide professional trainings to >10million users, generating $10MM revenue annually
• Tripled the existing business unit revenue from $150,000/month to $500,000/month through launching P2P gaming marketplace and
acquisition of 2 competitors
Amazon.com
Product Management / Strategy
Sr. Product Manager (Brand Central
8/2017 - 5/2019
• Led the launch of Brand Dashboard, a tool that helps 50K Sellers to monitor their traffic and conversion metrics as well as identify growth opportunities by adopting various programs across Amazon, including Advertising. Responsibilities include:
• Defined product vision, roadmap and user requirements through iterative customer research, surveys, FGDs and A/B testing
• Conducted market assessment research, developed business plan and go-to-market strategy and CS plan for the operations team
• Led the launch ofFees Automation project which enabled monetization of the team's services for 1000+ Sellers and reduced operational team burden of 20 FTE hours/week
• Defined product vision, roadmap and user requirements through iterative customer research, surveys, FGDs and A/B testing
• Conducted market assessment research, developed business plan and go-to-market strategy and CS plan for the operations team
• Led the launch ofFees Automation project which enabled monetization of the team's services for 1000+ Sellers and reduced operational team burden of 20 FTE hours/week