Functional Skills

Change Management / Org Design
Product Strategy
Market Research
Go-to-market Strategy
Digital Marketing / Advertising
Competitive Landscaping
Voice of the Customer
HR Transformation
Brand Strategy
Marketing Strategy

Software Skills

Microsoft Office
Smartsheet
Basecamp
Hubspot
Google Analytics
Data visualization
MacOS

Sector Experience

Business Services
Consumer Goods
Energy
Financial Services
Technology

Languages

English
Bulge Bracket Investment Banks
Fortune 500
Top Consulting Firms

Experience

RSI Information Technology
VP Operations
10/2019 - 1/2021
Head of Operations/Chief of Staff to CEO. Led a $10M IT services business to close out. Managed day to day HR, Finance and Legal matters.
Sandy Vasan LLC Management Consulting
MD
1/2016 - 9/2019
Delivered Business Plans, GTM, Brand & Pricing strategies for start-ups and small businesses.
NCARB Marketing
CMO
11/2013 - 12/2015
Led Brand, Product, Data Analytics, PR, Digital, Creative teams in repositioning the brand, launching mobile and digital products.
Royal Systems Inc Operations
VP Marketing and Operations
1/2010 - 11/2013
Managed marketing, HR, and daily business operations for a government & commercial IT service provider.
• Created sales enablement tools for B2G and B2B including collateral and client presentations.
• Managed business contracts, payroll, finances and other administrative duties.
• Conducted strategic planning to evaluate potential new services.
Deutsche Bank Marketing
Director, Global Brand & Marketing
1/2007 - 3/2009
Led market research across 8 countries to create an employer value proposition for Deutsche Bank. Launched digital and social campaigns to attract talent.
REL Management Consultancy Management Consulting
Head of Global Brand & Marketing
1/2005 - 4/2006
Headed global team in delivering brand positioning, PR, Digital Marketing, Demand and Lead Gen campaigns for a boutique consultancy.
Graduate School Other
MBA/MIA Candidate
1/2000 - 9/2003
Pursued and graduated with Double Masters from Columbia University and Nyenrode University
IBM Corporate Strategy & Development
Global Market Manager
2/1997 - 11/1999
Worked as Market Manager responsible for conducting market assessments, Go-to market strategies and launching the Global Services Brand in 5 markets.
Physicians Online Start-Up
Analyst
1/1995 - 12/1996
Corporate Analyst for Health Tech
JPMorgan Chase & Co Finance
Debt Analyst
11/1992 - 12/1993
Debt Analyst