Functional Skills

Sales Strategy
Customer Relationship Management
Data Strategy
Revenue Growth
Data Architecture
Business Intelligence
Data Governance
Predictive Modeling
Operational Efficiency
Collateral Development
Predictive Analytics
Forecasting / Projections
Innovation Management
Data Analysis
Change Management / Org Design

Software Skills

Airflow
PowerBI
Salesforce
Tableau
Hubspot
ActiveCampaign
Snowflake
Python
SQL
Google Analytics
Looker
Microsoft Office

Sector Experience

Business Services
Financial Services
Real Estate
Technology
Case Study
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Case Studies

dataScienceAnalytics
Building a Smarter CRM and Email Engine for a Growing Importer
Transportation & Logistics Business Analytics Software Implementation Software Development

Experience

Career Now Brands Data Science / Analytics
Director of Data Services
9/2022 - 3/2025
• Developed and implemented a comprehensive enterprise-wide data strategy, aligning analytics initiatives with business growth objectives.
• Led a high-performing team of analysts and data engineers, fostering a culture of innovation, collaboration, and continuous improvement.
• Designed and implemented AI/ML-powered analytics solutions leveraging Snowflake Cortex and Tableau Pulse to enhance predictive capabilities.
• Established data governance frameworks to ensure security, accessibility, and quality across the organization.
• Built a customer-facing Tableau reporting suite, increasing renewal rates by 10% through enhanced ROI visualization and insights.
• Developed a call center scoring model, increasing contact rates by 15% and conversion rates by 6%.

American Advisors Group Data Science / Analytics
Director of Analytics
6/2021 - 9/2022
• Built and led a team of data professionals responsible for delivering enterprise-level financial and operational analytics.
• Developed a reverse mortgage pricing calculator in Power BI, enabling optimized pricing decisions and ensuring regulatory compliance.
• Optimized sales and lead allocation strategies, generating an additional $12M+ in annual revenue through data-driven decision-making.
• Partnered with Salesforce teams to enhance CRM analytics and drive higher sales efficiency through embedded dashboards and insights.
• Migrated fragmented reports into a centralized self-service analytics platform, improving data accessibility and business intelligence adoption across departments.

ProQuest Data Science / Analytics
Senior Manager, Sales Systems and Analytics
7/2018 - 6/2021
• Directed a global Salesforce and analytics team, managing a data and CRM ecosystem supporting $1 B+ in annual revenue.
• Led the implementation of enhanced analytics tools, integrating predictive modeling into dashboards for sales process optimization.
• Developed customer churn prediction models, reducing cancellations by 4% and improving client retention.
• Automated sales reporting and forecasting, increasing revenue predictability and operational efficiency.
• Established a data governance strategy, improving data quality and compliance across business units.

RouteOne Data Science / Analytics
Senior Business Intelligence Supervisor
8/2015 - 7/2018
• Migrated from Cognos to Tableau, saving $100K annually and enhancing reporting capabilities.
• Created sales dashboards embedded into Salesforce, driving 10% YoY business growth.
• Developed a comprehensive sales strategy, increasing eContracting adoption by 129% and adding $1M in incremental revenue.

Rock Connections Data Science / Analytics
Director of Business Intelligence
5/2012 - 8/2015
• Designed and implemented scalable data architecture, supporting rapid company expansion from 15 to over 300 team members.
• Designed lead allocation strategies, improving conversion by 25% and gross margin by 20%.
• Developed real-time analytics and KPI dashboards, enabling executives to make faster, data-driven decisions.

Rocket Mortgage Data Science / Analytics
Senior Data Analyst
1/2005 - 5/2012
• Developed a banker performance analytics system, improving production efficiency and increasing funded loan volumes.
• Designed performance-based compensation plans, balancing cost-efficiency with increased team incentives.
• Optimized lead distribution strategies, increasing lead-to-close rates by 16% and generating billions in additional revenue.