Functional Skills
Marketing Strategy
Growth Marketing
Marketing Automation
Digital Marketing / Advertising
Go-to-market Strategy
Campaign Optimization
E-commerce Implementation
Market Research
Growth Strategy
Revenue Growth
Content Marketing
Software Skills
Microsoft Excel
Shopify
Sector Experience
Consumer Goods
Financial Services
Retail
Technology
Languages
French
English
Countries Worked In
FRExperience
PROMOTEAS
Start-Up
Founder & CEO
9/2022 - Present
● Founded, launched, and scaled five eCommerce brands in high-value industries (home security & protection, PetTech, home decoration), generating €3.75M in revenue in 2024 (+225% vs 2023), with organic growth across Europe and a profitable business model.
● Designed go-to-market strategies and managed omnichannel customer acquisition campaigns on Social Media (Meta Ads, TikTok Ads, Google Ads, Email), combined with SEO and content marketing to drive sustainable growth while reducing CAC and maximizing ROAS.
● Automated marketing processes and created innovative ad campaigns, combining storytelling and creative marketing, leveraging AI-powered solutions to reduce acquisition costs and optimize ROAS.
● Tracked and analyzed strategic KPIs (ROAS, ROI, CAC, LTV, margins, etc.) through dedicated dashboards, enabling continuous marketing optimization, cash flow management, and financial profitability.
● Managed and coordinated cross-functional teams (design, marketing, logistics, customer service) in a fast-growth context (+225% in 2024), ensuring operational agility, brand consistency, and high-quality standards.
● Designed go-to-market strategies and managed omnichannel customer acquisition campaigns on Social Media (Meta Ads, TikTok Ads, Google Ads, Email), combined with SEO and content marketing to drive sustainable growth while reducing CAC and maximizing ROAS.
● Automated marketing processes and created innovative ad campaigns, combining storytelling and creative marketing, leveraging AI-powered solutions to reduce acquisition costs and optimize ROAS.
● Tracked and analyzed strategic KPIs (ROAS, ROI, CAC, LTV, margins, etc.) through dedicated dashboards, enabling continuous marketing optimization, cash flow management, and financial profitability.
● Managed and coordinated cross-functional teams (design, marketing, logistics, customer service) in a fast-growth context (+225% in 2024), ensuring operational agility, brand consistency, and high-quality standards.
FINEXSI
Finance
Analyst – Audit & Transactions – Financial Valuation
9/2019 - 5/2022
● Supported executives on sell-side, buy-side, and restructuring deals through financial due diligence, financial modeling, and drafting of decision-making reports.
● Authored and presented strategic financial valuations (company valuations, exchange ratios, fairness opinions) in diverse contexts (mergers, contributions, litigations).
● Conducted statutory audits (standalone & consolidated accounts) for non-listed groups of various sizes (€5M to €4B in revenue) and reported directly to CFOs.
● Identified and analyzed accounting, legal, and operational risks across multiple industries (media, industrial, tech), delivering structured reports (executive summaries, presentations) for C-level decision-making.
● Authored and presented strategic financial valuations (company valuations, exchange ratios, fairness opinions) in diverse contexts (mergers, contributions, litigations).
● Conducted statutory audits (standalone & consolidated accounts) for non-listed groups of various sizes (€5M to €4B in revenue) and reported directly to CFOs.
● Identified and analyzed accounting, legal, and operational risks across multiple industries (media, industrial, tech), delivering structured reports (executive summaries, presentations) for C-level decision-making.
OAKLINS FRANCE
Finance
M&A Analyst – Internship
8/2018 - 3/2019
● Contributed to execution of M&A and fundraising mandates (valuation, financial modeling, business plan development) in direct collaboration with SME and mid-cap executives across multiple sectors (industry, retail, tech).
● Prepared high-value strategic materials (pitch books, information memorandums, teasers) for investment funds, industrial buyers, and financial partners.
● Performed valuation analyses (trading comps, precedent transactions) to support asset valuation and deal negotiations.
● Participated in management meetings to assess companies’ financial structure, strategic positioning, and growth potential.
● Prepared high-value strategic materials (pitch books, information memorandums, teasers) for investment funds, industrial buyers, and financial partners.
● Performed valuation analyses (trading comps, precedent transactions) to support asset valuation and deal negotiations.
● Participated in management meetings to assess companies’ financial structure, strategic positioning, and growth potential.
GOOSEBUMP
Corporate Strategy & Development
CEO Assistant – Fundraising & Business Strategy – Internship
12/2016 - 6/2017
● Prepared a seed fundraising round, including campaign planning, investor network building, and coordination with business angels, incubators, and VC funds.
● Drafted strategic documentation (Pitch Deck, Executive Summary, Business Plan) and actively participated in investor roadshows in France.
● Conducted ad hoc analyses and provided strategic recommendations on revenue diversification, directly applied to the evolution of the business model.
● Participated in incubation at Y Combinator (San Francisco), leading to a successful $450K fundraising round from French and international investors.
● Drafted strategic documentation (Pitch Deck, Executive Summary, Business Plan) and actively participated in investor roadshows in France.
● Conducted ad hoc analyses and provided strategic recommendations on revenue diversification, directly applied to the evolution of the business model.
● Participated in incubation at Y Combinator (San Francisco), leading to a successful $450K fundraising round from French and international investors.