Functional Skills
Business Analysis
Business Operations
Commercial Strategy
Compensation Strategy
Customer Relationship Management
DevOps
Forecasting / Projections
Leadership Development
Market Research
Organizational Design
Sales Strategy
Strategic Planning
AI Strategy
Revenue Cycle Optimization
Revenue Growth
Software Skills
AWS
Hubspot
SAP CRM
Zapier
Salesforce
Certifications
AWS Certified Cloud Practitioner
Sector Experience
Energy
Financial Services
Healthcare
Life Sciences & Pharma
Technology
Languages
English
Countries Worked In
USCase Study
Case Studies
GTM & Competitive Intelligence Program for SaaS Engineering Platform
Technology
Market Research
Commercial Strategy
Revenue Growth
GTM Strategy and Outbound Design for Design Services Studio
Technology
Business Operations
Commercial Strategy
Sales Strategy
RevOps & Sales Motion Redesign for Global Life Sciences Company
Technology
Revenue Cycle Optimization
Business Analysis
Strategic Planning
Full RevOps Transformation and MSP Handoff
Manufacturing
Revenue Cycle Optimization
Sales Strategy
AI Strategy
GTM Strategy and Commercial Expansion for Technology Services Provider
Technology
Commercial Strategy
Strategic Planning
Revenue Growth
Notable Clients
AT&T
HollyFrontier
Keurig Dr Pepper
McKesson
Raymond James Financial
Experience
Tenacious Labs
Other
Founder/Consultant
11/2021 - Present
Founded a boutique sales strategy and RevOps advisory practice focused on accelerating growth
for SaaS and managed services companies.
● Act as a fractional VP of Sales and GTM architect for early-stage and commercial organizations,
designing sales structures, building motions, and installing forecasting and pipeline governance.
● Developed ICPs, messaging frameworks, playbooks, and reporting cadences that enable
leadership teams to execute with discipline and speed.
● Built GTM technology stack infrastructure (HubSpot, Apollo, Zapier, AI workflows) to support
scalable and measurable revenue motions.
● Advised founders, CEOs, and PE operators on sales hiring, compensation strategy, territory
design, and execution rhythm.
for SaaS and managed services companies.
● Act as a fractional VP of Sales and GTM architect for early-stage and commercial organizations,
designing sales structures, building motions, and installing forecasting and pipeline governance.
● Developed ICPs, messaging frameworks, playbooks, and reporting cadences that enable
leadership teams to execute with discipline and speed.
● Built GTM technology stack infrastructure (HubSpot, Apollo, Zapier, AI workflows) to support
scalable and measurable revenue motions.
● Advised founders, CEOs, and PE operators on sales hiring, compensation strategy, territory
design, and execution rhythm.
Accion Labs
Sales
VP, Sales Leader – Commercial Segment
1/2023 - 1/2024
• Led commercial sales and GTM strategy across energy, healthcare, and technology verticals, closing multi-year deals to $2.5
● TCV.
• Partnered with the CEO and COO to shape cybersecurity go-to-market, PE channel development, and pricing frameworks.
• Built and led a commercial sales team while maintaining strategic account ownership and revenue accountability.
• Defined forecasting rhythm, deal review cadence, and territory strategy to improve predictability and alignment.
• Positioned Accion for expansion into new markets through structured plays and disciplined execution.
● TCV.
• Partnered with the CEO and COO to shape cybersecurity go-to-market, PE channel development, and pricing frameworks.
• Built and led a commercial sales team while maintaining strategic account ownership and revenue accountability.
• Defined forecasting rhythm, deal review cadence, and territory strategy to improve predictability and alignment.
• Positioned Accion for expansion into new markets through structured plays and disciplined execution.
Applitools
Sales
Sales Leader, Strategic Growth Segment
1/2022 - 12/2022
• Directed enterprise and commercial pursuit strategy for a visual AI testing platform across retail and insurance clients.
• Advised executive stakeholders on pipeline acceleration, positioning, and multi-stakeholder deal structure.
• Engaged CISOs and AppSec leaders to quantify the business impact of release-quality and risk reduction initiatives.
• Contributed to early GTM positioning for LLM-based test-automation solutions in regulated environments.
• Advised executive stakeholders on pipeline acceleration, positioning, and multi-stakeholder deal structure.
• Engaged CISOs and AppSec leaders to quantify the business impact of release-quality and risk reduction initiatives.
• Contributed to early GTM positioning for LLM-based test-automation solutions in regulated environments.
Info-Tech Research Group
Management Consulting
Enterprise Account Executive
1/2020 - 1/2022
• Expanded multi-year contracts with public utilities, academic institutions, and manufacturers through executive-level engagement.
• Delivered CIO and CISO briefings on cloud readiness and resilience planning.
• Executed territory expansion plans that increased revenue 30 percent year-over-year.
• Delivered CIO and CISO briefings on cloud readiness and resilience planning.
• Executed territory expansion plans that increased revenue 30 percent year-over-year.
Tricentis
Sales
Enterprise Account Executive
1/2018 - 1/2020
• Owned GTM strategy for regulated industries (insurance, healthcare, pharma), leading enterprise QA and DevOps transformations.
● (214)
● • Directed cross-functional pursuit teams of solution architects, product SMEs, and partners to accelerate complex sales cycles.
• Engaged C-suite stakeholders to align testing automation and SAP integration to modernization roadmaps.
• Helped shape multi-year growth plans and positioning for target verticals.
● (214)
● • Directed cross-functional pursuit teams of solution architects, product SMEs, and partners to accelerate complex sales cycles.
• Engaged C-suite stakeholders to align testing automation and SAP integration to modernization roadmaps.
• Helped shape multi-year growth plans and positioning for target verticals.
Gartner
Management Consulting
Senior Enterprise Account Executive
1/2012 - 12/2017
Worked with Enterprise and Global CxOs within the Energy, Oil & Gas, Rail, Manufacturing, Retail, Banking, Insurance, Healthcare, Non-Profit, and State & Local. Highly specialized in each industry sector during different years across the organization, focusing on strategy, implementation, governance, and risk within the IT, Supply Chain, and Marketing segments.
Highwinds
Sales
Sales Director
1/2010 - 12/2011
Established the inside sales channel, focusing on sales efforts for content delivery, data storage, and hardware resale.