Functional Skills
Business Analysis
Business Development
Business Planning
Business Operations
Change Management / Org Design
Commercial Strategy
Corporate Finance
Customer Experience
Customer Segmentation
Data Strategy
Market Research
M&A Support
Operational Due Diligence
Product Development
Strategic Planning
Software Skills
Microsoft Excel
Microsoft PowerPoint
Sector Experience
Business Services
Consumer Goods
Manufacturing
Retail
Travel & Hospitality
Notable Clients
Danaher
Kraft Heinz
TA Associates
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms
Experience
ARTISAN STRATEGY PARTNERS
Management Consulting
Founder, Managing Partner
4/2024 - Present
Independent consultant partnering with Fortune 500 and Private Equity-backed companies to clarify strategy, prioritize growth opportunities, and accelerate execution. Blend of strategic advising, leadership development, and embedded team support.
• Fortune 200 Consumer Goods: Growth Strategy for Entrepreneurial BU – Translated 3 business models and customer targets into a prioritized roadmap. Facilitated executive alignment, enabled partner selection process, and developed execution playbook. Engagement included 2 ASP consultants and 2 internal team members.
• Fortune 200 Consumer Goods: Health Ecosystem Strategy – Accelerated stand-up of a new growth function focused on Food + Health. Mapped whitespace opportunities, designed partner-facing tools, and supported industry engagement. Enabled team alignment, resourcing secured, and faster onboarding of new leader. Engagement included 3 ASP consultants embedded with senior leader.
• Private Equity Portfolio Company – Premium Home & Food: Partnered with CEO to develop 3-year enterprise growth strategy framework, prioritization and business unit roadmaps aligned to triple after 2 year stagnation.
• Executive Coach - Hogan Certified (2024)
• Trusted strategy partner to C-suite executives navigating growth pivots, organizational stand-ups, and high-stakes transformation.
• Fortune 200 Consumer Goods: Growth Strategy for Entrepreneurial BU – Translated 3 business models and customer targets into a prioritized roadmap. Facilitated executive alignment, enabled partner selection process, and developed execution playbook. Engagement included 2 ASP consultants and 2 internal team members.
• Fortune 200 Consumer Goods: Health Ecosystem Strategy – Accelerated stand-up of a new growth function focused on Food + Health. Mapped whitespace opportunities, designed partner-facing tools, and supported industry engagement. Enabled team alignment, resourcing secured, and faster onboarding of new leader. Engagement included 3 ASP consultants embedded with senior leader.
• Private Equity Portfolio Company – Premium Home & Food: Partnered with CEO to develop 3-year enterprise growth strategy framework, prioritization and business unit roadmaps aligned to triple after 2 year stagnation.
• Executive Coach - Hogan Certified (2024)
• Trusted strategy partner to C-suite executives navigating growth pivots, organizational stand-ups, and high-stakes transformation.
Hershey
Corporate Strategy & Development
Vice President, Strategy
6/2020 - 4/2024
• Built M&A strategy capability and led board engagement for ~$2B in acquisitions, 20+ assets evaluated annually
• Developed company 10-year strategy securing Board of Directors and Investor/ Industry Analyst support; focused to deliver top quartile total shareholder return and consumer value starting with executing foundational consumer insights & analytics (20k consumer study), engaging futurist and external environment perspectives and building scenario modeling on key performance triggers
• Architected diversified salty snacking strategy, migrating enterprise from Better-For-You to Permissible salty snacking resulting in two acquisitions, 2x the salty snacking footprint and a new Salty Business unit (~$1B)
• Led commercial strategy for $9B US Confection BU including setting KPIs and strategic priorities, and leading strategic big bet workstreams (whitespace expansion, new consumer segments, value customer strategy) resulting in 3-years of category and share leading growth
• Designed Executive team Chief of Staff structure and managed function, directing enterprise priorities, weekly executive team agenda topics and KPI/Scorecard development and management across the enterprise
• Scaled ~20 member business unit strategy and strategic planning organization, receiving top tier leadership feedback and championing high-performance with hybrid team structure
• Mobilized large strategic workstrea
• Developed company 10-year strategy securing Board of Directors and Investor/ Industry Analyst support; focused to deliver top quartile total shareholder return and consumer value starting with executing foundational consumer insights & analytics (20k consumer study), engaging futurist and external environment perspectives and building scenario modeling on key performance triggers
• Architected diversified salty snacking strategy, migrating enterprise from Better-For-You to Permissible salty snacking resulting in two acquisitions, 2x the salty snacking footprint and a new Salty Business unit (~$1B)
• Led commercial strategy for $9B US Confection BU including setting KPIs and strategic priorities, and leading strategic big bet workstreams (whitespace expansion, new consumer segments, value customer strategy) resulting in 3-years of category and share leading growth
• Designed Executive team Chief of Staff structure and managed function, directing enterprise priorities, weekly executive team agenda topics and KPI/Scorecard development and management across the enterprise
• Scaled ~20 member business unit strategy and strategic planning organization, receiving top tier leadership feedback and championing high-performance with hybrid team structure
• Mobilized large strategic workstrea
Acosta Sales & Marketing
Corporate Strategy & Development
Vice President, Strategy & Transformation
12/2017 - 6/2020
Vice President, Strategy & Transformation 2018 – 2020 Senior Director, Corporate Strategy 2017 – 2018
• Led M&A strategy assessing +$3Billion of assets for acquisition/divestment, successfully divested digital agency
• Led first ever enterprise-wide strategic planning process, securing board alignment and executive team support
• Served as strategic advisor to CEOs and Executive Team through several rapid CEO and Executive Team transitions, providing business grounding, strategy continuity and senior leader coaching
• Drove client segmentation and sales redesign, delivering >20% reduction in operating costs.
• Led capability transformations across marketing agency; including digital, shopper marketing, insights and data & measurement resulting in streamlined operating structure, talent refinement and upskilled capabilities
• Assessed growth opportunities and portfolio optimization across service models and developed prioritized roadmap for implementation within divisions (Marketing, Foodservice, Sales & Planning, Retail, International)
• Led M&A strategy assessing +$3Billion of assets for acquisition/divestment, successfully divested digital agency
• Led first ever enterprise-wide strategic planning process, securing board alignment and executive team support
• Served as strategic advisor to CEOs and Executive Team through several rapid CEO and Executive Team transitions, providing business grounding, strategy continuity and senior leader coaching
• Drove client segmentation and sales redesign, delivering >20% reduction in operating costs.
• Led capability transformations across marketing agency; including digital, shopper marketing, insights and data & measurement resulting in streamlined operating structure, talent refinement and upskilled capabilities
• Assessed growth opportunities and portfolio optimization across service models and developed prioritized roadmap for implementation within divisions (Marketing, Foodservice, Sales & Planning, Retail, International)
Boston Consulting Group
Management Consulting
Project Leader
7/2013 - 12/2017
• Led $10+M in casework across teams ranging 2 – 6 members, predominantly focused on the consumer industry
• Became trusted advisor for senior leaders focused on growth strategy, consumer insights, and large scale change Selected Project Experience:
• Assessed market potential for multiple diligence efforts in the food manufacturing space
• Developed growth strategy for leading private label consumer products company, based on market trends, consumer insights and competitive response analytics
• Performed go-to-market diagnostic and identified productivity opportunities for a global hospitality company
• Designed marketing organization for a newly formed business unit of a large CPG company
• Led senior level workshops to redefine global operating model for a large food and beverage company
• Developed multi-level and cross functional process roadmap to guide global operating transformation
• Led change management and communication strategy for a consumer products sales force restructuring
• Became trusted advisor for senior leaders focused on growth strategy, consumer insights, and large scale change Selected Project Experience:
• Assessed market potential for multiple diligence efforts in the food manufacturing space
• Developed growth strategy for leading private label consumer products company, based on market trends, consumer insights and competitive response analytics
• Performed go-to-market diagnostic and identified productivity opportunities for a global hospitality company
• Designed marketing organization for a newly formed business unit of a large CPG company
• Led senior level workshops to redefine global operating model for a large food and beverage company
• Developed multi-level and cross functional process roadmap to guide global operating transformation
• Led change management and communication strategy for a consumer products sales force restructuring
General Mills
Marketing
Customer Marketing Organization
7/2008 - 8/2011
• Developed 2011 multicultural strategy, executed across 11 strategic retail partners, including Walmart, Kroger & Publix, to increase penetration and drive sales of General Mills brands with multicultural consumers
• Led Yoplait and Walmart Hispanic program integration leveraging Adamari Lopez for tv, digital, and radio promotion campaign, delivering a +26% increase in sales
• Developed and managed the first ever corporate Hispanic in-store promotion, with activation at over 1500 stores
• Drove 46% incremental sales for SuperValu region by delivering customized multi-brand event plans fiscal 2010
• Led Yoplait and Walmart Hispanic program integration leveraging Adamari Lopez for tv, digital, and radio promotion campaign, delivering a +26% increase in sales
• Developed and managed the first ever corporate Hispanic in-store promotion, with activation at over 1500 stores
• Drove 46% incremental sales for SuperValu region by delivering customized multi-brand event plans fiscal 2010
Procter & Gamble
Marketing
Marketing Intern
1/2004 - 1/2007
Selected into a prestigious multi-year internship program, culminating in a summer brand management role at CoverGirl alongside MBA interns. Gained early exposure to brand positioning, product innovation, and consumer marketing strategy.