Functional Skills
Campaign Optimization
Content Marketing
Marketing Strategy
Product Marketing
Revenue Growth
Strategic Planning
Marketing Analytics
Marketing Automation
AI Strategy
Account-Based Marketing (ABM)
Outbound Marketing
Brand Strategy
Communications
Digital Marketing / Advertising
Customer Segmentation
Software Skills
Salesforce
Adobe Marketing Cloud
Marketo
Salesforce Pardot
Tableau
Google Analytics
Sector Experience
Business Services
Consumer Goods
Manufacturing
Media & Entertainment
Technology
Fortune 500
Experience
LuminaData.ai
Marketing
Fractional CMO
7/2025 - Present
I accelerate software company growth through data-driven marketing strategies and enterprise-focused go-to-market execution. Currently helping LuminaData.ai scale from early revenue to market leadership by building predictable demand generation and customer acquisition systems.
What is LuminaData.ai? It is an enterprise AI agent that works directly into the Excel chaos, automatically reconciling messy financial data in minutes instead of weeks—finally solving the spreadsheet problem that burns 50% of the finance team's time.
What is LuminaData.ai? It is an enterprise AI agent that works directly into the Excel chaos, automatically reconciling messy financial data in minutes instead of weeks—finally solving the spreadsheet problem that burns 50% of the finance team's time.
Seagate Technology
Marketing
Vice President, Global Marketing, Public Relations & Customer Experience
5/2014 - 12/2024
Led comprehensive marketing strategy for full business portfolio—from core hardware business to new SaaS-based services—driving data-driven growth and global market expansion across 20 countries.
● Strategic Growth & Revenue Impact:
● • Drove entire business portfolio from the $6-7B core business to new service business
• Generated $10M in annual recurring revenue (ARR) for new service division through strategic ABM, partnerships and pipeline optimization
• Drove 20% of total channel revenue through integrated demand generation across direct, partner, and channel marketing programs
• Delivered 50% operational efficiency gains and 10-15% budget optimization by pioneering AI integration in marketing technology stack
● Strategic Growth & Revenue Impact:
● • Drove entire business portfolio from the $6-7B core business to new service business
• Generated $10M in annual recurring revenue (ARR) for new service division through strategic ABM, partnerships and pipeline optimization
• Drove 20% of total channel revenue through integrated demand generation across direct, partner, and channel marketing programs
• Delivered 50% operational efficiency gains and 10-15% budget optimization by pioneering AI integration in marketing technology stack
eBay
Marketing
Senior Manager, Social Commerce Business Unit
6/1999 - 5/2014
Directed performance-driven marketing strategy during critical growth phase, scaling community engagement and driving measurable business growth across digital platforms.
● • Increased social traffic by 20% and improved new user acquisition through data-optimized organic and paid marketing programs
• Accelerated community growth by 300% with 7% average engagement rate across digital platforms
• Built and managed global influencer program with 300+ creators, driving measurable improvements in user acquisition
● • Increased social traffic by 20% and improved new user acquisition through data-optimized organic and paid marketing programs
• Accelerated community growth by 300% with 7% average engagement rate across digital platforms
• Built and managed global influencer program with 300+ creators, driving measurable improvements in user acquisition
eBay
Marketing
Senior Manager, International Marketing and Merchandising
10/2004 - 10/2011
Led centralized marketing operations supporting 17 countries during eBay's rapid international expansion from startup scale to global platform.
● • Delivered incremental $180M annually for UK and German markets through machine learning algorithm optimization
• Managed team of 20 across multiple international locations, establishing scalable marketing operations framework
• Developed market entry strategies and localized campaigns for diverse global audiences
● • Delivered incremental $180M annually for UK and German markets through machine learning algorithm optimization
• Managed team of 20 across multiple international locations, establishing scalable marketing operations framework
• Developed market entry strategies and localized campaigns for diverse global audiences
eBay
Marketing
Seller Marketing & Loyalty Program
6/1999 - 10/2004
Joined eBay at 300 employees, building foundational marketing programs that supported the company's transformation into a global marketplace leader.
● • Developed comprehensive seller segmentation strategy and targeted marketing communications
• Created high-volume seller loyalty program driving increased seller engagement and platform growth
• Implemented performance-based incentives and marketing automation systems
● • Developed comprehensive seller segmentation strategy and targeted marketing communications
• Created high-volume seller loyalty program driving increased seller engagement and platform growth
• Implemented performance-based incentives and marketing automation systems