Functional Skills

Business Analysis
Content Strategy
Customer Analytics
Data Analysis
Data Strategy
Digital Marketing / Advertising
Market Research
Performance Management
Project Management
Search Advertising / SEM
Strategy Development
User Experience Design (UX)
User Research
Website Management
Media Strategy

Software Skills

Google Analytics
Google Search Console
WordPress
Content Management Systems (CMS)
Microsoft Excel

Sector Experience

Business Services
Consumer Goods
Retail
Travel & Hospitality

Languages

English

Countries Worked In

US

Notable Clients

A Bird Conservancy
Dickies
Richardson Sports
Stanley

Experience

Self Employed (Maatila Marketing) Marketing
SEO Consultant
7/2019 - Present
Delivered measurable SEO results as a contract SEO consultant, including a 484% YoY revenue increase for Stanley 1913 and 49% organic traffic growth for up to 20 car dealership locations while contracting with NC-based agency Sokal, using advanced content, technical, and local SEO strategies. Conducted competitive audits, keyword research, and gap analysis, aligning SEO priorities with business goals to improve visibility and conversions. Managed large-scale SEO migrations and improved site architecture, preserving search equity and enhancing crawlability and UX. Collaborated with developers, writers, and marketing teams to integrate SEO into broader digital strategies, using tools like GA, GSC, Ahrefs, SEMrush, Screaming Frog, and Sitebulb. Produced clear, data-driven reporting for stakeholders and adapted strategies based on performance metrics and evolving algorithms.

● Clients: Stanley 1913, Richardson Sports, Sokal (Car Dealership Agency), Cathedral Catholic School, Certain Standard, Field Industries, Martson Farm, A Bird Conservancy, Owen Jones.
WormWood SEO Marketing
SEO Consultant & Engineer
7/2015 - Present
Led strategic SEO for diverse industries, achieving 271% revenue growth for Card Kingdom and 86% lift in reservations for Yoroshiku through technical audits, content optimization, and local SEO enhancements. Drove YoY organic growth for Edmonds College, increasing traffic by 40% for Computer Science and 23% for Culinary Arts through content optimization, site health improvements, and SERP-focused strategies. Implemented structured data, metadata cleanup, and UX enhancements to boost site performance, visibility, and crawlability. Conducted in-depth keyword and competitor gap analyses, building content strategies aligned with search intent and program priorities.

● Clients: Card Kingdom, Shin-Sen-Gumi, Edmonds College, A Better Roofing Company, Apex Hood Cleaning, Yoroshiku Restaurant Group, Absolute Mobility, RT Engineering.
Baldwin Marketing
Sr Account Manager
10/2013 - 2/2015
Supported brand strategy and content development for consumer and lifestyle brands including RealCup, Burt's Bees, Le Méridien, and Bang & Olufsen. Helped launch RealCup in the US and Canada, contributing to brand positioning and customer acquisition. Managed budgets, timelines, and vendors for print and digital projects, including email, web, and social content.

● Clients: Le Méridien, Bang & Olufsen, Burt's Bees, RealCup
Creature Marketing
Sr. Account Manager / Account Manager
10/2007 - 6/2013
Led brand strategy and campaign execution for Dickies and Pacifico, including integrated efforts across TV, digital, print, radio, and OOH to boost visibility and revenue. Managed a $7MM Dickies account and overhauled the rebate program, doubling store participation and driving sales. Collaborated with cross-functional teams to deliver campaigns on time and within budget.

● Clients: Pacifico, Dickies, SanMar, A1
Creature Marketing
Project Manager
10/2007 - 6/2013
Managed complex multi-channel marketing and web projects for national brands like Pacifico, CityU, and Seattle's Best Coffee, overseeing cross-functional teams and timelines Led Pacifico's website build across four international locations, coordinating real-time development with European vendors. Delivered integrated campaigns (digital, OOH, radio, web) for clients including HP, Palm, and Discovery Bay Games.

● Clients: Pacifico, CityU, Seattle's Best Coffee, HP, Palm, and Discovery Bay Games
Creature Media & Communications
Media Planner / Assistant Media Planner
10/2007 - 6/2013
Managed media strategy and analytics for major campaigns, including a $14MM Palm Centro Holiday campaign and a $3MM Pacifico Beer plan across print, digital, cable, and OOH. Led cross-platform media planning to maximize reach and engagement, integrating Facebook, radio, and national cable. Oversaw day-to-day campaign execution, including budget tracking and performance reporting.

● Clients: Pacific, Palm Centro