Functional Skills
Brand Strategy
Business Analysis
Change Management / Org Design
Competitive Landscaping
Digital Transformation
Go-to-market Strategy
Growth Marketing
Innovation Management
Market Penetration
Marketing Strategy
Marketing Operations
Operational Transformation
Value Propositions Development
Product Development
Product Marketing
Certifications
CSPOCertified Scrum Product Owner
Google Ads Certification
Sector Experience
Business Services
Technology
Fortune 500
Experience
MEDIA MONKS, OMNI CHANNEL
Corporate Strategy & Development
Senior Strategist
1/2021 - 1/2022
• Executed project management strategies to support short-term (1- 5 months) and new clients, delivering content, data, digital media, digital advertising, and technology services to drive brand awareness and organizational growth
• Leveraged expertise to create a strategic direction for marketing content for the launch of Impact, ServiceNow's newest product line, and collaborated with account managers and copywriters to develop a company rebrand, pitching directly to the client
• Performed investigative research to fill out 3C's strategic marketing framework for 2 different clients, Go7 aviation collective and Lenovo, leveraging research to identify gaps in the competitive landscape and provide a strategic direction
• Developed a strategic direction for revamping the marketing content for Uber for Business and established marketing architecture for Uber Easts while updating marketing collateral, partnering with account managers and copywriters to prepare and pitch to the client
• Collaborated with internal digital marketing team and creative art directors, performing strategic research focusing on digital improvement for Nike's lifecycle marketing and delivering insights for improvement
• Analyzed audio logo landscape and delivered strategic insights and guidance concerning Ring Central's audio logo rebranding project, presenting findings directly to the Chief Branding Officer
• Assessed email marketing data from various individual campaigns, gathering strategic insigh
• Leveraged expertise to create a strategic direction for marketing content for the launch of Impact, ServiceNow's newest product line, and collaborated with account managers and copywriters to develop a company rebrand, pitching directly to the client
• Performed investigative research to fill out 3C's strategic marketing framework for 2 different clients, Go7 aviation collective and Lenovo, leveraging research to identify gaps in the competitive landscape and provide a strategic direction
• Developed a strategic direction for revamping the marketing content for Uber for Business and established marketing architecture for Uber Easts while updating marketing collateral, partnering with account managers and copywriters to prepare and pitch to the client
• Collaborated with internal digital marketing team and creative art directors, performing strategic research focusing on digital improvement for Nike's lifecycle marketing and delivering insights for improvement
• Analyzed audio logo landscape and delivered strategic insights and guidance concerning Ring Central's audio logo rebranding project, presenting findings directly to the Chief Branding Officer
• Assessed email marketing data from various individual campaigns, gathering strategic insigh
Gaetani Real Estate
Other
Portfolio Manager
1/2017 - 1/2019
• Recruited to oversee properties and projects for the firm's most significant private investment client, directing multiple construction projects, remodels, and capital improvements, maintaining budget requirements, utilizing high-level problem-solving and adaptive agile product management to achieve success
• Oversaw a portfolio of 400+ residential, commercial, and mixed-use units, leasing 200+ units and generating $425K in revenue
• Oversaw a portfolio of 400+ residential, commercial, and mixed-use units, leasing 200+ units and generating $425K in revenue
Graffitify
Start-Up
Product Lead & Co-Founder
1/2015 - 1/2017
• Launched a self-funded next-generation media platform, utilizing innovative technology similar to digital graffiti to reshape how users interact with digital content, driving engagement through embedded comments directly on top of the content
• Constructed the business concept, vision, and strategy, surveyed market trends, and evaluated the competitive landscape, utilizing TAM, SAM, and SOM methodologies to identify market availability
• Developed and implemented a 6-stage product roadmap, directed 2-week agile sprints, negotiated timelines with developers, and assisted in the setup of the technical workflow system, establishing a solid foundation supporting success
• Constructed the business concept, vision, and strategy, surveyed market trends, and evaluated the competitive landscape, utilizing TAM, SAM, and SOM methodologies to identify market availability
• Developed and implemented a 6-stage product roadmap, directed 2-week agile sprints, negotiated timelines with developers, and assisted in the setup of the technical workflow system, establishing a solid foundation supporting success
PACIFIC GAS & ELECTRIC CO., SOLUTIONS MARKETING
Marketing
Senior Product Marketing Manager
1/2014 - 1/2015
• Vetted options and implemented a digital inventory library storage solution to support 15K+ items of marketing collateral and 10K+ pictures, establishing strategic architecture and naming convention to identify items using meta-data search, generating a $60K yearly cost savings from the pilot program and expectation for a company-wide rollout
• Streamlined the marketing production workflow and created an innovative production management system to restructure processes, creating technology supporting a fast track to print on demand, resulting in a $97K annual cost savings
• Led a Marketing Collateral Refresh Project focused on revising 1.1 K+ individual pieces of marketing collateral, successfully completing the project with a 66% reduction in cost over the previous year
• Streamlined the marketing production workflow and created an innovative production management system to restructure processes, creating technology supporting a fast track to print on demand, resulting in a $97K annual cost savings
• Led a Marketing Collateral Refresh Project focused on revising 1.1 K+ individual pieces of marketing collateral, successfully completing the project with a 66% reduction in cost over the previous year
Wells Fargo
Product Management / Strategy
Customer Experience (CX) Change Management Lead – Digital Channels Group
1/2013 - 1/2014
• Managed various projects focused on the organized deployment of large-scale updates to customer-facing websites, partnering with multiple Product Managers to ensure the digital presence remained in compliance with all legal and brand requirements
• Revamped digital customer experience for college identification debit cards at 40+ universities by creating wireframes, mock-ups, and clear messaging, leveraging product marketing and change management to ensure students understood the program's benefits and functionality
• Improved Website Searchability by editing the site map matrix and added descriptive meta-data to organize the over 2.1
● web pages better, optimizing site navigation and improving Search Engine Optimization (SEO)
• Revamped digital customer experience for college identification debit cards at 40+ universities by creating wireframes, mock-ups, and clear messaging, leveraging product marketing and change management to ensure students understood the program's benefits and functionality
• Improved Website Searchability by editing the site map matrix and added descriptive meta-data to organize the over 2.1
● web pages better, optimizing site navigation and improving Search Engine Optimization (SEO)
PACIFIC GAS & ELECTRIC CO., SOLUTIONS MARKETING
Marketing
Campaign Marketing Manager
1/2011 - 1/2012
• Managed the $12.5M+ marketing strategy for the 3rd phase of the SmartMeter Program, creating 50+ pieces of collateral and conducting deep dives into customer data to realign strategies, increase engagement and retention, and successfully convert resistant customers through a multi-touch approach
• Collaborated with internal teams and 7 marketing agencies, creating multiple strategic marketing campaigns to reach 16M customers
• Collaborated with internal teams and 7 marketing agencies, creating multiple strategic marketing campaigns to reach 16M customers
Ohio Department of Development
Corporate Strategy & Development
Program Lead
1/2009 - 1/2010
• Directed statewide launch of Ohio Appliance Rebate Program, distributing $10M+ through 91
● rebates to encourage replacement of inefficient appliances with Energy Star models, becoming the 7th largest program in the nation by developing and implementing the complete strategy and managing the entire program from inception to execution
• Served as the youngest person in the US to solely manage such a program, achieving success and receiving recognition in the Top 5 Customer Friendly and Well Strategized program out of 56 programs
• Developed a roadmap for the statewide program and led from ideation to launch in 7 months, creating and implementing a first-of-its kind "reservation, hold, redemption" system, guaranteeing no excess funds paid out and a 91
● fulfillment rate
• Collaborated with 115 independent retailers, 5 national retailers, and 7 utility companies, securing direct advertising contributions from retailers and utility companies totaling $1.35M, with indirect advertising contributions estimated over $10M
● rebates to encourage replacement of inefficient appliances with Energy Star models, becoming the 7th largest program in the nation by developing and implementing the complete strategy and managing the entire program from inception to execution
• Served as the youngest person in the US to solely manage such a program, achieving success and receiving recognition in the Top 5 Customer Friendly and Well Strategized program out of 56 programs
• Developed a roadmap for the statewide program and led from ideation to launch in 7 months, creating and implementing a first-of-its kind "reservation, hold, redemption" system, guaranteeing no excess funds paid out and a 91
● fulfillment rate
• Collaborated with 115 independent retailers, 5 national retailers, and 7 utility companies, securing direct advertising contributions from retailers and utility companies totaling $1.35M, with indirect advertising contributions estimated over $10M