Functional Skills
Predictive Analytics
Marketing Mix Planning
Customer Analytics
Market Mapping
Marketing Analytics
Sales Strategy
Business Intelligence
Forecasting / Projections
E-commerce Implementation
Good Clinical Practice (GCP)
Software Skills
Google Analytics
Google BigQuery
Python
R
SQL
Google Tag manager
Sector Experience
Consumer Goods
Manufacturing
Retail
Notable Clients
H2O+
Neutrogena
Yes To
Experience
Daran on Data
Data Science / Analytics
Analytics & Data Science Consultant
5/2020 - Present
• Built MTA + MMM model & app using logistic regression and probabilistic path analysis for an eCommerce client, enabling smarter budget allocation and improved CPA by 20–30%.
• Analyzed customer demographics, sales patterns, and paid search data for a national clothing brand, leading to pricing and segmentation strategies that increased ROI by 25%.
• Conducted product/customer analysis for a sunglasses brand that informed a successful multi-million-dollar investment decision.
• Analyzed customer demographics, sales patterns, and paid search data for a national clothing brand, leading to pricing and segmentation strategies that increased ROI by 25%.
• Conducted product/customer analysis for a sunglasses brand that informed a successful multi-million-dollar investment decision.
Murad
Data Science / Analytics
Senior Manager, Data Analytics
6/2022 - 1/2023
• Led cross-functional analytics initiatives spanning marketing, sales, and finance, and managed a junior analyst responsible for campaign reporting and delivery.
• Analyzed sales associate performance and regional sales trends, highlighting the need for investment in underperforming locations.
• Designed and implemented a new universal data lake infrastructure connecting Oracle ERP to Power BI, significantly improving real-time access to marketing, operational, and financial data before transitioning to pursue consulting opportunities aligned with long-term career goals of leading advanced analytics & data modeling.
• Analyzed sales associate performance and regional sales trends, highlighting the need for investment in underperforming locations.
• Designed and implemented a new universal data lake infrastructure connecting Oracle ERP to Power BI, significantly improving real-time access to marketing, operational, and financial data before transitioning to pursue consulting opportunities aligned with long-term career goals of leading advanced analytics & data modeling.
eSalon
Data Science / Analytics
Data Analyst
2/2019 - 3/2020
• Developed real-time, drilldown media analytics tools, improving paid media performance by 20%.
• Built predictive appointment forecasting models to reduce colorist downtime and optimize scheduling.
• Streamlined A/B testing analysis and created customized campaign performance dashboards, leading to a 20% increase in marketing effectiveness.
• Built predictive appointment forecasting models to reduce colorist downtime and optimize scheduling.
• Streamlined A/B testing analysis and created customized campaign performance dashboards, leading to a 20% increase in marketing effectiveness.
FUJO, INC.
Data Science / Analytics
Head of Analytics / Co-founder
5/2005 - 1/2019
• Managed teams of 3-5 marketers and analysts to deliver data-driven growth strategies for CPG, E-Commerce, & retail clients.
• Built KPI frameworks, led data capture initiatives, and presented actionable insights to executives and boards.
• Drove 10–25% ROI gains for a major CPG client through segmentation and media optimization.
• Clients included Neutrogena, Johnson & Johnson, H2O+ Beauty, YES To.
● Prior Experience
• Project-Based Analytics (2 yrs): Delivered contract analytics services for Universal Vivendi, Mattel, and Neutrogena.
• All Student Loan Group (4 yrs): Developed loan tracking database application, ETL pipelines, and forecasting analytics for finance, sales, and marketing.
• Built KPI frameworks, led data capture initiatives, and presented actionable insights to executives and boards.
• Drove 10–25% ROI gains for a major CPG client through segmentation and media optimization.
• Clients included Neutrogena, Johnson & Johnson, H2O+ Beauty, YES To.
● Prior Experience
• Project-Based Analytics (2 yrs): Delivered contract analytics services for Universal Vivendi, Mattel, and Neutrogena.
• All Student Loan Group (4 yrs): Developed loan tracking database application, ETL pipelines, and forecasting analytics for finance, sales, and marketing.