Functional Skills

Sales Strategy
Go-to-market Strategy
Data Management
Content Strategy
Revenue Growth
Product Strategy
Product Marketing
Communications
Market Penetration
Customer Relationship Management
Marketing Analytics
Operations Management
E-commerce Implementation
Growth Marketing
Digital Marketing / Advertising

Sector Experience

Business Services
Consumer Goods
Retail
Technology
Fortune 500

Experience

SILVERSTREAM STRATEGIC CONSULTING Management Consulting
President and Chief Executive Officer
6/2023 - Present
Silverstream delivers strategy, insights development, and operational execution for brands, solution providers and agencies in the Amazon and digital commerce space, including ecommerce growth acceleration, go to market (retail, media, search, content), assortment planning, supply chain, data management, and training.
Flywheel Digital Marketing
General Manager and Vice President
4/2020 - 10/2023
Hired to take over leadership of a newly-formed agency driving sales and share for brands across Amazon and other ecommerce and retail media networks. Operated a lean start-up model, developed the brand and market positioning, and crafted a business strategy to secure long-term scalability and growth. Ÿ Maintained contribution margin goals while driving 10x revenue growth in three years and scaled staffing 5x remotely throughout pandemic restrictions. Ÿ Tripled the client roster including four global clients with engagements across ten countries and multiple ecommerce platforms. Ÿ Maintained 40+ Net Promoter Score from clients all three years, well above industry and peer benchmarks. Ÿ Streamlined operations, automated repetitive tasks and developed offshore capabilities, allowing staff to focus on high-value activities.
Edge by Ascential Marketing
Chief Marketing Officer
12/2017 - 3/2020
Selected to step up as CMO for an entirely new business comprised of four prior acquisitions (including Clavis Insight). As member of the Executive Team, united 4 disparate companies to share one vision with a clear mission and integrated processes. Ÿ Launched Edge by Ascential, leading naming, branding, positioning, design and content strategy development. Created marketing and sales assets including website, sales decks, product marketing materials and more. Ÿ Integrated legacy marketing teams and capabilities, including organizational design, systems integrations, and go-to-market model. Ÿ Delivered against lead generation targets including +$20M in influenced revenue opportunities, +17k form fills, and +1
● MQLs via Email, Digital, PR, Social Media, owned events and 3rd party events.
Clavis Insight Marketing
Chief Marketing Officer
1/2017 - 12/2017
Promoted to CMO to reinvigorate the marketing team and ramp up branding and communication efforts ahead of valuation and subsequent sale. Overhauled positioning, messaging and go-to-market marketing plan. Ÿ Significantly impacted the successful exit and $119M acquisition (8x valuation) of Clavis Insight by Ascential. Ÿ Acted as face of the organization in media presentations and press releases. Member of senior leadership team, contributing to acquisition strategy.
Clavis Insight Sales
Vice President of Product and Sales Strategy
1/2016 - 1/2017
Ÿ Executed end-to-end customer engagement programs including Customer Advisory Board, User Feedback Panels, and Reference-ability Program (case studies, event speakers, advocacy quotes). Ÿ Developed interim product strategy and roadmap for next-generation platform.
Clavis Insight Marketing
Vice President of Customer Success and Professional Services
4/2014 - 1/2016
Joined at crucial stage when product had been built and company was looking to diversify revenue streams and scale the business. Pivoted into different functions with a fail-fast mentality, identifying strategic opportunities for growth. Ÿ Established a Customer Success and Enablement team staffed with eCommerce industry veterans, offering solutions designed to wrap around the Clavis platform for seamless, end-to-end support. Ÿ Successfully drove 95%+ customer retention leveraging the Customer Success capability. Ÿ Developed paid consulting practice offering services and solutions complementary to the Clavis platform.
CATAPULT ECOMMERCE / ETAILING SOLUTIONS Sales
Vice President, Sales Strategy & Support
7/2012 - 4/2014
Ÿ Accountable for 40% of agency revenue generation via Sales Strategy and support consulting practice. Ÿ Spearheaded development and delivery of client-customized eCommerce strategies and roadmaps; competitive assessments; third-party marketplace management and product audits; price, promotion and logistics strategies; and Digital Asset Management solutions. Ÿ Created new revenue streams via dedicated Amazon services including strategic partnership advising and frameworks, training and education, analytics dashboard development, and brand presence optimization. Ÿ Built and refined agency capabilities, offerings and positioning as member of leadership team.
Johnson & Johnson Marketing
Senior Manager, eCommerce Development
4/2010 - 7/2012
Ÿ Grew Amazon sales by 155% vs. prior year as leader of Amazon Global business development. Ÿ Developed and executed Joint Strategic Learning and Growth plan including $100M P&L, internal and external resourcing, and identification of new capabilities required to succeed. Ÿ Collaborated with broader, multi-functional Digital team to build capabilities and business model for all Pure Play and Multi-Channel eRetailers, as well as Direct To Consumer marketing and fulfillment solutions.
CVS Team Marketing
Manager, Shopper Marketing & Loyalty Insights
1/2007 - 4/2010
Ÿ Developed and implemented go-to-market strategy for CVS Extra Care loyalty card program, leading to recognition as Best-In-Class Vendor Partner by CVS Extra Care team. Ÿ Conceived and executed Top Shopper initiative generating at least $3M incrementally in 2008. Ÿ Identified over $50M in category management sales growth opportunities by leveraging Consumer and Shopper research and data and converting them into actionable recommendations.
CVS Team Marketing
Assistant Trade Marketing Manager, Specialty Markets
12/2005 - 1/2007
Ÿ Established eCommerce initiative by opening Amazon and driving sales on drugstore.com; launched J&J's first brand store: Johnson's Baby.