Functional Skills
Content Strategy
Campaign Optimization
Go-to-market Strategy
Brand Strategy
Content Marketing
Change Management / Org Design
Enterprise Content Management
Customer Relationship Management
Digital Marketing / Advertising
Marketing Strategy
Communications
Compliance and risk
Software Skills
Content Management Systems (CMS)
Certifications
CHCCertified in Healthcare Compliance
Sector Experience
Financial Services
Healthcare
Life Sciences & Pharma
Manufacturing
Technology
Languages
French
English
Case Study
Case Studies
Notable Clients
AbbVie
AstraZeneca
Compass Group
Eli Lilly
Gilead Sciences
Experience
Inspyre Health
Corporate Strategy & Development
Publisher & Principal Consultant
1/1999 - Present
Deliver fractional content strategy, advisory, and execution for healthcare, pharma, medtech, and other compliance-sensitive industries. Help clients design education-first, compliant content systems that reduce risk, accelerate approvals, and improve measurable engagement across the buyer journey. Provide executive-level leadership to align marketing, sales, compliance, and product teams around clear, consistent messaging frameworks.
● Key Consulting Engagement Outcomes:
• Reduced approval cycles by 40% by implementing modular, compliance-ready content systems.
• Improved customer engagement by 60%+ through education-first strategies tailored to buyer journeys.
• Aligned cross-functional client teams—including Marketing, Sales, Compliance, and Product—around unified messaging frameworks.
• Advised executive leadership on brand positioning, narrative strategy, and content governance to strengthen market differentiation in regulated sectors.
● Key Consulting Engagement Outcomes:
• Reduced approval cycles by 40% by implementing modular, compliance-ready content systems.
• Improved customer engagement by 60%+ through education-first strategies tailored to buyer journeys.
• Aligned cross-functional client teams—including Marketing, Sales, Compliance, and Product—around unified messaging frameworks.
• Advised executive leadership on brand positioning, narrative strategy, and content governance to strengthen market differentiation in regulated sectors.
Spry Ideas
Marketing
Founder & Principal Consultant
1/2015 - 1/2020
Fractional Content Strategy & Advisory for Regulated Markets Founder & Principal Consultant, 2015–2020
● Delivered fractional content strategy and advisory services for pharmaceutical, medtech, and complex B2B brands. Designed education-first, compliance-ready content frameworks that streamlined production, reduced risk, and improved engagement across buyer journeys.
● Key Consulting Engagement Outcomes:
• Delivered education-first, full-funnel content programs supporting ABM, CRM, and field sales enablement.
• Implemented modular frameworks that reduced approval cycles while maintaining brand and compliance standards.
• Advised senior marketing leaders to align content strategy with business objectives and revenue goals.
• Developed messaging guidelines to simplify complex, regulated content into clear, persuasive narratives.
● ADDITIONAL EXPERIENCE
● Delivered fractional content strategy and advisory services for pharmaceutical, medtech, and complex B2B brands. Designed education-first, compliance-ready content frameworks that streamlined production, reduced risk, and improved engagement across buyer journeys.
● Key Consulting Engagement Outcomes:
• Delivered education-first, full-funnel content programs supporting ABM, CRM, and field sales enablement.
• Implemented modular frameworks that reduced approval cycles while maintaining brand and compliance standards.
• Advised senior marketing leaders to align content strategy with business objectives and revenue goals.
• Developed messaging guidelines to simplify complex, regulated content into clear, persuasive narratives.
● ADDITIONAL EXPERIENCE
Edwards Brothers Malloy
Operations
Senior Leadership Roles
1/1989 - 1/2015
Senior leadership role at one of the nation's largest printing manufacturers. Managed multi-million-dollar enterprise accounts, led regional sales teams, and developed growth strategies targeting regulated, compliance-sensitive markets.
● Key Achievements:
● • Directed $30M+ annual revenue pipeline with global publishing clients.
• Led teams achieving double-digit annual growth through strategic account planning and consultative sales.
• Oversaw production operations teams of 80+ employees, implementing early digital and on-demand print technologies.
• Repositioned legacy operations to serve high-margin, compliance-heavy verticals.
● Key Achievements:
● • Directed $30M+ annual revenue pipeline with global publishing clients.
• Led teams achieving double-digit annual growth through strategic account planning and consultative sales.
• Oversaw production operations teams of 80+ employees, implementing early digital and on-demand print technologies.
• Repositioned legacy operations to serve high-margin, compliance-heavy verticals.