Functional Skills
Business Analysis
Business Development
Business Operations
Business Planning
Change Management / Org Design
Product Strategy
Product Development
Product Launch
Product Marketing
Product Support
Program Management
Project Management
Strategic Planning
Organizational Design
Agile Software Development
Software Skills
Domain-Driven Design
Miro
Claude API
OpenAI
Certifications
CSPOCertified Scrum Product Owner
Sector Experience
Retail
Technology
Transportation & Logistics
Countries Worked In
DE IT GB USNotable Clients
BMW
Mozilla
Red Bull
Vertex
Vodafone
Experience
Modern Product LLC
Product Management / Strategy
Principal Product Manager, Product Advisory
9/2023 - Present
• Proactively led an in-depth assessment of Vertex Inc.'s product management approach, initiating over 25 stakeholder interviews and hands-on team workshops to uncover inefficiencies in discovery, prioritization, and execution.
• Developed and secured buy-in for an experimental pilot team, proposing a leaner, outcome-driven approach as an alternative to the company's historically inefficient product development cycles, which had previously resulted in $100M+ in sunk costs.
• Drove rapid transformation by reducing time-to-market by 75%, launching the first product version in 6 weeks instead of 6 months, using an iterative, incremental approach.
• Challenged the organization's internal biases by identifying the lack of user feedback and successfully influencing leadership to integrate internal tax analysts as early testers—overcoming pushback and proving the value of continuous validation.
• Redesigned team structures for efficiency, restructuring a 30-person team into stream-aligned and platform teams cutting time to decision from 4 weeks to 5 days on average.
• Created a structured, transparent change process, establishing a dedicated experiment board to track iterative improvements, empower a change champion, and foster accountability.
• Developed and secured buy-in for an experimental pilot team, proposing a leaner, outcome-driven approach as an alternative to the company's historically inefficient product development cycles, which had previously resulted in $100M+ in sunk costs.
• Drove rapid transformation by reducing time-to-market by 75%, launching the first product version in 6 weeks instead of 6 months, using an iterative, incremental approach.
• Challenged the organization's internal biases by identifying the lack of user feedback and successfully influencing leadership to integrate internal tax analysts as early testers—overcoming pushback and proving the value of continuous validation.
• Redesigned team structures for efficiency, restructuring a 30-person team into stream-aligned and platform teams cutting time to decision from 4 weeks to 5 days on average.
• Created a structured, transparent change process, establishing a dedicated experiment board to track iterative improvements, empower a change champion, and foster accountability.
Avanscoperta
Information Technology
Trainer, Product Discovery, Strategy, Domain Driven Design
1/2018 - Present
• Led 30+ hands-on workshops for product & engineering leaders, driving the adoption of modern product & strategy practices across industries.
• Equipped teams with EventStorming, Lean Value Tree, and strategic roadmap planning, helping them reduce misalignment, improve prioritization, and accelerate decision-making—with 80% of participants applying insights immediately.
• Influenced long-term product & engineering alignment, with 30% of companies integrating training methodologies into their standard product planning and decision-making processes.
• Equipped teams with EventStorming, Lean Value Tree, and strategic roadmap planning, helping them reduce misalignment, improve prioritization, and accelerate decision-making—with 80% of participants applying insights immediately.
• Influenced long-term product & engineering alignment, with 30% of companies integrating training methodologies into their standard product planning and decision-making processes.
Matteo Cavucci Consulting
Management Consulting
Product Management Consulting
4/2018 - 9/2023
• Led the pilot initiative of launching Google Food Ordering in Europe, onboarding over 10,000 restaurants in six months, and from there, developing a network/marketplace of independent food ordering solutions.
• Developed the mobile experience for Vodafone Curve GPS/GSM tracker, achieving 10,000+ activations in the first week, and coordinating multidisciplinary and multivendor teams.
• Accelerated growth at NewStore, leading the pilot initiative on the Order Management team, scaling up the UX/UXR function, and introducing extensive prototyping and on-field testing, contributing to a 15% increase in successful transactions and a notable boost in shop associate satisfaction scores.
• Applied modern product and team practices such as Domain-Driven Design, EventStorming, Team Topologies, Lean Value Tree, Economic Prioritization (Cost of Delay), Kanban, and Effective OKRs across different consulting engagements.
• Drove organizational change by embedding within teams, working alongside them to challenge the status quo through low-risk experiments, hands-on collaboration, and shared accountability, leading to measurable improvements in operational effectiveness (reduced lead time, increased release frequency, reduced error rates, MTTR) and customer satisfaction (qualitative interviews, retention, GMV).
• Developed the mobile experience for Vodafone Curve GPS/GSM tracker, achieving 10,000+ activations in the first week, and coordinating multidisciplinary and multivendor teams.
• Accelerated growth at NewStore, leading the pilot initiative on the Order Management team, scaling up the UX/UXR function, and introducing extensive prototyping and on-field testing, contributing to a 15% increase in successful transactions and a notable boost in shop associate satisfaction scores.
• Applied modern product and team practices such as Domain-Driven Design, EventStorming, Team Topologies, Lean Value Tree, Economic Prioritization (Cost of Delay), Kanban, and Effective OKRs across different consulting engagements.
• Drove organizational change by embedding within teams, working alongside them to challenge the status quo through low-risk experiments, hands-on collaboration, and shared accountability, leading to measurable improvements in operational effectiveness (reduced lead time, increased release frequency, reduced error rates, MTTR) and customer satisfaction (qualitative interviews, retention, GMV).
Signa Sports United
Product Management / Strategy
Head of Product - Group Technology Innovation
6/2022 - 6/2023
• After SSU acquired Internetstores, I was promoted to the GTI unit to explore "beyond e-commerce" innovation. I led 30+ cross-functional people (PM, Eng, UX) on initiatives directed to new revenue streams, AI-driven optimization, and operational efficiency.
• Scaled Connected Retail developing an integrated ecosystem for 1K independent retailers as service providers and omnichannel partners, unlocking new revenue models.
• Launched AI-driven content enrichment and personalization using LLMs to generate optimized product & campaign pages, increasing conversion rates by 20% through A/B testing & optionality strategies.
• Developed a demand prediction engine, leveraging historical data & external factors (e.g., weather trends) to optimize stock allocation (prototype stage).
• Managed strategic innovation budget, balancing exploration in new markets and scalable operational improvements.
• Fostered a culture of experimentation, embedding data-driven testing & iterative validation through regular all-hands sessions & hands-on coaching.
• Scaled Connected Retail developing an integrated ecosystem for 1K independent retailers as service providers and omnichannel partners, unlocking new revenue models.
• Launched AI-driven content enrichment and personalization using LLMs to generate optimized product & campaign pages, increasing conversion rates by 20% through A/B testing & optionality strategies.
• Developed a demand prediction engine, leveraging historical data & external factors (e.g., weather trends) to optimize stock allocation (prototype stage).
• Managed strategic innovation budget, balancing exploration in new markets and scalable operational improvements.
• Fostered a culture of experimentation, embedding data-driven testing & iterative validation through regular all-hands sessions & hands-on coaching.
Internetstores
Product Management / Strategy
Director of Business Products & Services
8/2021 - 6/2022
• Led a 40-person org across seven cross-functional teams working on non-customer-facing operations, including supply management, payments, retail services, customer care, warehouse integration, and finance. Shaped OKRs and Lean Value Tree to align teams with business objectives and focus on high-impact initiatives.
• Drove the modernization of legacy architecture, improving system reliability and reducing incidents by 80%. Led the initial transition from monolithic systems to modular architecture, refocusing engineering efforts on core business functions while integrating non-core services.
• Expanded e-commerce into a multi-vendor marketplace, enabling external merchants to sell and fulfill orders directly. Expanded product selection by 15% in the first three months on the first e-shop transformed, with +7% of total GMV.
• Enabled successful KPMG SOX audit, strengthening reporting accuracy and internal controls for SSU's 2021 IPO. Ensured compliance while preserving agility, balancing regulatory requirements with fast-paced execution.
• Drove the modernization of legacy architecture, improving system reliability and reducing incidents by 80%. Led the initial transition from monolithic systems to modular architecture, refocusing engineering efforts on core business functions while integrating non-core services.
• Expanded e-commerce into a multi-vendor marketplace, enabling external merchants to sell and fulfill orders directly. Expanded product selection by 15% in the first three months on the first e-shop transformed, with +7% of total GMV.
• Enabled successful KPMG SOX audit, strengthening reporting accuracy and internal controls for SSU's 2021 IPO. Ensured compliance while preserving agility, balancing regulatory requirements with fast-paced execution.
StreetScooter (DHL)
Product Management / Strategy
Head of Product
3/2020 - 7/2020
• Established the digital unit from scratch, defining its vision, operational structure, and execution model while hiring and onboarding the core team.
• Defined strategic pillars (onboarding, driving experience, energy infrastructure) and prioritized high-impact initiatives to improve fleet operations.
• Launched the interactive driver onboarding, reducing overnight charging errors and increasing fleet availability by 30%, laying the groundwork for future digital enhancements.
• Defined strategic pillars (onboarding, driving experience, energy infrastructure) and prioritized high-impact initiatives to improve fleet operations.
• Launched the interactive driver onboarding, reducing overnight charging errors and increasing fleet availability by 30%, laying the groundwork for future digital enhancements.
Thoughtworks
Management Consulting
Sr. Consultant Product Management
7/2016 - 3/2018
• Scaled Scout24's price estimation feature from a proof of concept to multiple high-impact touchpoints, including listing price recommendations, price indicators, and a standalone estimation app. Implemented multi-version testing, enabling data-driven validation of pricing algorithms and interfaces while improving conversion rate and brand reputation.
• Led a transformation initiative for BMW to modernize product practices for the Intelligent Personal Assistant (Series 5 & 7). Introduced lean prioritization frameworks, increasing decision-making speed, roadmap clarity, and delivery efficiency.
• Expanded ThoughtWorks' BMW engagement, driving C-level alignment and leading the account from 4 to 80+ consultants, establishing it as a key strategic partnership.
• Built and mentored high-performing teams, hiring senior consultants and coaching threejunior consultants, fostering internal capability growth and strengthening ThoughtWorks' expertise in modern product practices.
• Led a transformation initiative for BMW to modernize product practices for the Intelligent Personal Assistant (Series 5 & 7). Introduced lean prioritization frameworks, increasing decision-making speed, roadmap clarity, and delivery efficiency.
• Expanded ThoughtWorks' BMW engagement, driving C-level alignment and leading the account from 4 to 80+ consultants, establishing it as a key strategic partnership.
• Built and mentored high-performing teams, hiring senior consultants and coaching threejunior consultants, fostering internal capability growth and strengthening ThoughtWorks' expertise in modern product practices.
Edenspiekermann
Design
Technologist, Product Manager
9/2014 - 6/2016
• Led product management for major accounts, including Red Bull, driving the Redbull.com redesign to boost audience engagement—increasing content sharing by 20% and time spent on site by 40%.
• Developed the Red Bull campaign generator, cutting campaign launch time to 2-4 weeks and enabling marketing teams to build and operate websites independently.
• Launched content-first experiences for DACH region newspapers, integrating UGC functions to increase engagement, maximize returning readership, and drive ad revenue growth.
• Championed modern product practices, working with world-class designers (including Mr. Spiekermann) to introduce user story mapping and no-estimate approaches, improving team effectiveness and delivery speed.
• Developed the Red Bull campaign generator, cutting campaign launch time to 2-4 weeks and enabling marketing teams to build and operate websites independently.
• Launched content-first experiences for DACH region newspapers, integrating UGC functions to increase engagement, maximize returning readership, and drive ad revenue growth.
• Championed modern product practices, working with world-class designers (including Mr. Spiekermann) to introduce user story mapping and no-estimate approaches, improving team effectiveness and delivery speed.
MCED
Product Management / Strategy
Founder, Product Manager
6/2007 - 8/2014
• Built and scaled a full-stack digital consultancy, growing from a one-person operation to a 10 FTE team and 30+ associates, delivering 100+ digital products across diverse industries.
• Led the development of Terravision's online booking system, enabling 10,000+ daily passengers across 18 European airports. Increased online bookings by 50% YoY and streamlined operations through agile adoption, user testing, and data-driven optimizations.
• Designed and implemented global knowledge-sharing platforms for CGIAR, facilitating collaboration across 80+ research centers worldwide, and improving accessibility to critical agricultural research.
• Shifted clients from project-based work to continuous product development, embedding outcome-driven strategies to improve agility and long-term impact.
• Fostered customer proximity through daily interactions, weekly site visits, and a culture of rapid experimentation, driving sustained improvements in product quality and team effectiveness.
• Led the development of Terravision's online booking system, enabling 10,000+ daily passengers across 18 European airports. Increased online bookings by 50% YoY and streamlined operations through agile adoption, user testing, and data-driven optimizations.
• Designed and implemented global knowledge-sharing platforms for CGIAR, facilitating collaboration across 80+ research centers worldwide, and improving accessibility to critical agricultural research.
• Shifted clients from project-based work to continuous product development, embedding outcome-driven strategies to improve agility and long-term impact.
• Fostered customer proximity through daily interactions, weekly site visits, and a culture of rapid experimentation, driving sustained improvements in product quality and team effectiveness.
Freelance
Product Management / Strategy
Founder, Software developer
1/2005 - 6/2007
• Developed an open-source broadcast and streaming control panel, pioneering a peer-to-peer streaming architecture that enabled communities to launch independent news broadcast networks.
• Led end-to-end startup operations, developing the software and business relations, investment pitches, and technical infrastructure, including audio system setup and pilot content.
• Pivoted the business strategy after an unsuccessful funding round, delivering a customized web radio and podcast platform solution to Cityradio (a network of 5 universities backed by the Municipality of Rome).
• Gained firsthand experience in startup challenges, from market readiness and fundraising to scalability and business model validation, shaping a pragmatic, impact-driven approach to future ventures.
• Led end-to-end startup operations, developing the software and business relations, investment pitches, and technical infrastructure, including audio system setup and pilot content.
• Pivoted the business strategy after an unsuccessful funding round, delivering a customized web radio and podcast platform solution to Cityradio (a network of 5 universities backed by the Municipality of Rome).
• Gained firsthand experience in startup challenges, from market readiness and fundraising to scalability and business model validation, shaping a pragmatic, impact-driven approach to future ventures.