Functional Skills
Agile Software Development
Marketing Automation
Content Strategy
Digital Marketing / Advertising
User Experience Design (UX)
Content Marketing
Sales and Operations Planning (S&OP)
Business Analysis
Operations Management
Software Architecture
Software Skills
Shopify
Jira
G Suite
Google Analytics
Marketo
JavaScript
Microsoft Office
Magento
SQL
Netsuite
Sector Experience
Business Services
Media & Entertainment
Retail
Telecom
Travel & Hospitality
Experience
Little Passports
Product Management / Strategy
Sr. Product Manager
11/2021 - 3/2023
Developed product roadmaps for conversion rate optimization based on data analysis, user testing and interviews, company goals and priority discussions
Defined and analyzed site user behavior and funnel performance to identify growth opportunities and inform success of frontend products and feature testing, experimentation and implementation
Owned the fronted feature/product backlog and defined product requirements, priorities and delivered go-to-market strategies
Evaluate and prioritize feature requests from cross-functional teams
Coordinate functional and end-to-end testing sessions between cross-functional development, demand generation and user experience teams in support of new feature testing and launch to improve site conversion rate and site AOV.
Major Accomplishments:
Spearheaded comprehensive AB testing and experimentation, aligning strategy roadmaps with company goals to successfully improve conversion rates 10% YoY and increased subscription revenue 18%.
Defined and analyzed site user behavior and funnel performance to identify growth opportunities and inform success of frontend products and feature testing, experimentation and implementation
Owned the fronted feature/product backlog and defined product requirements, priorities and delivered go-to-market strategies
Evaluate and prioritize feature requests from cross-functional teams
Coordinate functional and end-to-end testing sessions between cross-functional development, demand generation and user experience teams in support of new feature testing and launch to improve site conversion rate and site AOV.
Major Accomplishments:
Spearheaded comprehensive AB testing and experimentation, aligning strategy roadmaps with company goals to successfully improve conversion rates 10% YoY and increased subscription revenue 18%.
Particle
Product Management / Strategy
Digital Marketing Manager, eCommerce
1/2020 - 10/2021
Developed ecommerce product roadmaps to support growth initiatives, sales enablement and company revenue goals
Implemented products and features to improve customer journey and experience to facilitate 12% YoY ecommerce sales channel growth
Navigated through full product life-cycle including the launch and deprecation of hardware and software product lines
Collaborated with 6 distribution partners to negotiate contracts and product merchandising on Distributor ecommerce platforms
Major Accomplishments:
Led frontend development, sales performance, and operations of eCommerce channels, including retail, wholesale, and distribution, increasing operational efficiency by 40%
Ran multivariate and AB testing through Google Optimize, orchestrated marketing campaigns, and systematized budgets, increasing sales by 20%
Streamlined eCommerce channel reporting and analysis to identify new product features to facilitate decision-making at the corporate level
Implemented products and features to improve customer journey and experience to facilitate 12% YoY ecommerce sales channel growth
Navigated through full product life-cycle including the launch and deprecation of hardware and software product lines
Collaborated with 6 distribution partners to negotiate contracts and product merchandising on Distributor ecommerce platforms
Major Accomplishments:
Led frontend development, sales performance, and operations of eCommerce channels, including retail, wholesale, and distribution, increasing operational efficiency by 40%
Ran multivariate and AB testing through Google Optimize, orchestrated marketing campaigns, and systematized budgets, increasing sales by 20%
Streamlined eCommerce channel reporting and analysis to identify new product features to facilitate decision-making at the corporate level
Skyroam
Product Management / Strategy
eCommerce & Digital Marketing Manager
11/2017 - 1/2020
Directed and managed 10 members of the web development (frontend and backend) and design teams to optimize full website experience and functionality
Developed product roadmap for new site feature and platform optimization on time and on budget
Evaluated and prioritized feature requests from cross functional teams such as marketing, customer success, operations and logistics.
Researched, identified and built a cost effective, scalable solution to localize websites in multiple currencies and languages to penetrate and grow new international markets, increasing conversion rates by 8% YoY.
Developed product roadmap for new site feature and platform optimization on time and on budget
Evaluated and prioritized feature requests from cross functional teams such as marketing, customer success, operations and logistics.
Researched, identified and built a cost effective, scalable solution to localize websites in multiple currencies and languages to penetrate and grow new international markets, increasing conversion rates by 8% YoY.
MOSHI
Marketing
Digital Marketing Strategist
8/2015 - 11/2017
Supervised project teams for Amazon, new channel development, and eCommerce projects, increasing eCommerce revenue by +18.67% and transaction rate by +32.65% YOY
Created new go-to-marketing strategy to enhance email marketing campaigns, increasing revenue 95% with 642,242 opens and 47,782 clicks, and a 2M reach
Analyzed consumer preferences to grow Facebook audience by +219.7%, Instagram by +66.4%, YouTube by +49%, LinkedIn by +46%, and Twitter by +22.5%.
Managed Amazon advertising account to realize revenue growth of +79.89% and an ACoS of 8.20%
Created new go-to-marketing strategy to enhance email marketing campaigns, increasing revenue 95% with 642,242 opens and 47,782 clicks, and a 2M reach
Analyzed consumer preferences to grow Facebook audience by +219.7%, Instagram by +66.4%, YouTube by +49%, LinkedIn by +46%, and Twitter by +22.5%.
Managed Amazon advertising account to realize revenue growth of +79.89% and an ACoS of 8.20%