Functional Skills
Marketing Operations
Media Strategy
E-commerce Implementation
Operations Management
Leadership Development
Marketing Strategy
Digital Marketing / Advertising
Customer Service
Market Intelligence
Business Analysis
Account-Based Marketing (ABM)
Acquisition Target Identification
Brand Strategy
Content Marketing
Content Strategy
Software Skills
Hubspot
ActiveCampaign
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Asana
Figma
G Suite
Google Adwords
Google Analytics
Google Tag manager
Sector Experience
Business Services
Consumer Goods
Healthcare
Manufacturing
Social & Public Sector
Experience
SelectFew
Marketing
Growth Director
10/2021 - 11/2023
- Advanced to the position of Team Director, driving internal customer success strategies, guiding upselling initiatives, and developing company scaling efforts. Established and managed strong customer relationships that substantially elevated retention rates to 95%.
- Managed onboarding, training, and performance target-setting for a team of 10+ Growth and Marketing Strategists.
- Directed strategy development and implementation, enabling companies such as Sharecare, OPULUS Beauty Labs, Superhuman, and Honest Co. to enhance efficiency within their marketing teams or embark on new growth projects, all while optimizing costs.
- Managed onboarding, training, and performance target-setting for a team of 10+ Growth and Marketing Strategists.
- Directed strategy development and implementation, enabling companies such as Sharecare, OPULUS Beauty Labs, Superhuman, and Honest Co. to enhance efficiency within their marketing teams or embark on new growth projects, all while optimizing costs.
Columbia University
Other
Instructor
6/2021 - 12/2022
• Taught and mentored students in a rigorous professional certificate course on diverse facets of digital marketing, fostering proficiency in business strategy, marketing operations, paid media, SEO, dataset analysis, and marketing technologies.
Blue Theorem
Marketing
Co-founder and Growth Marketing Consultant
1/2014 - 1/2022
Co-founded Blue Theorem to provide hands-on, data-driven assistance to early-stage startups and brands, crafting, implementing, and optimizing their digital strategies. Developed GTM strategies and compelling content. Oversaw all aspects of digital marketing, including lifecycle and retention marketing, social media, SEO, paid media, influencer marketing, digital channel management, and content creation.
• Success Stories:
-Shaped Twentyeight Health's lifecycle marketing (average of 6% conversion rate) and educational content, contributing to a $5M seed raise in 2020.
-Defined Tropic of C's digital voice, leveraging data insights to boost E-Commerce by +350% in traffic, +200% in conversion, and +50% in returning customers. Achieved +95% followers and +20% engagement in 18 months on Social Media.
• Success Stories:
-Shaped Twentyeight Health's lifecycle marketing (average of 6% conversion rate) and educational content, contributing to a $5M seed raise in 2020.
-Defined Tropic of C's digital voice, leveraging data insights to boost E-Commerce by +350% in traffic, +200% in conversion, and +50% in returning customers. Achieved +95% followers and +20% engagement in 18 months on Social Media.
Le Pain Quotidien
Marketing
Brand Marketing Manager (UK and France)
1/2012 - 12/2013
Promoted from Community Manager to Brand Marketing Manager, leading digitalization efforts and executing global marketing strategies for 31 UK and French restaurants, reporting to the Chief Marketing Officer.