Specializing in execution of email and multi-channel lifecycle programs for brands like Calendly and Waking Up. I bring to the table:

- Braze expertise with multi-system comfort (familiarity with CDPs, analytics tools, etc.)
- Personalization and dynamic content via Liquid, Content Blocks, Catalogs, and Connected Content
- Experience with full AI Decisioning in addition AI-powered features such as Personalized Paths and Intelligence Suite
- General AI literacy, experience building small utility apps using Claude Code, Cursor, etc.
- Advanced Canvas and Campaign design and implementation
- Email development with HTML + CSS (mobile responsive, dark mode)
- Segmentation with custom events & properties, attributes, and Query Builder (SQL)
- Data operations within Braze via webhooks and User Update steps
- Multi-channel builds including Content Cards, mobile push notifications, and in-app messages

Why hire me compared to other freelancers? I promise you:

✅ Reliability. I do what I say I'm going to do – on time and as expected. I'm not perfect, but I care about being a dependable resource.

✅ Communication. I believe clear and organized communication = fewer problems and better results.

✅ Ownership. I make an effort to think like an owner (re: the principal-agent problem). Not just doing enough to get by, but considering broader business objectives.

✅ Braze expertise. Braze has been my platform of choice since 2021, and I'm both Marketer and Technical Architect Certified.