Functional Skills
Business Development
Brand Strategy
Campaign Optimization
Commercial Strategy
Customer Experience
Go-to-market Strategy
Market Research
Market Penetration
Market Mapping
Marketing Strategy
Product Launch
Product Marketing
Sales and Operations Planning (S&OP)
Strategic Planning
Budgeting
Software Skills
Microsoft Excel
Adobe Photoshop
Microsoft PowerPoint
Adobe Illustrator
Adobe InDesign
Sector Experience
Consumer Goods
Retail
Experience
Drunk Elephant/Shiseido
Marketing
Director, International Marketing and Business Development
7/2021 - 7/2025
• Managed new market launches for the Drunk Elephant in China, Japan, Korea, Taiwan, Philippines, and 20-plus travel retail locations, securing top rankings within retailers at launch, including the #1 exclusive brand rank at Sephora China.
• Consulted on the execution of local consumer research studies, leveraged key learnings to develop the regional Asia playbook and road map to achieve the three-year plan.
• Ensured local go-to market strategies including visual merchandising, paid media, events, and communication plans were globally aligned and locally relevant, including the House of Drunk pop-up in Shanghai with 300-plus attendees, resulting in over $1MM in EMV.
• Led the first-ever department store channel launch for the brand, adapting a traditionally open-sell brand to a new retail format with an elevated service experience to cater to local needs.
• Established new processes, streamlined global deliverables, and developed timelines to account for rapid market expansion and exponential growth in creative and VM project requests.
• Reviewed market and retailer-level P&Ls and presented new retailer opportunities and store locations to upper management.
• Approved local market pricing proposals to maintain global consistency while remaining competitive and narrowed the pricing gap between key markets to prevent gray market resale.
• Supervised two marketing managers, supporting daily needs and ongoing activations in established markets and retailers, and played a
• Consulted on the execution of local consumer research studies, leveraged key learnings to develop the regional Asia playbook and road map to achieve the three-year plan.
• Ensured local go-to market strategies including visual merchandising, paid media, events, and communication plans were globally aligned and locally relevant, including the House of Drunk pop-up in Shanghai with 300-plus attendees, resulting in over $1MM in EMV.
• Led the first-ever department store channel launch for the brand, adapting a traditionally open-sell brand to a new retail format with an elevated service experience to cater to local needs.
• Established new processes, streamlined global deliverables, and developed timelines to account for rapid market expansion and exponential growth in creative and VM project requests.
• Reviewed market and retailer-level P&Ls and presented new retailer opportunities and store locations to upper management.
• Approved local market pricing proposals to maintain global consistency while remaining competitive and narrowed the pricing gap between key markets to prevent gray market resale.
• Supervised two marketing managers, supporting daily needs and ongoing activations in established markets and retailers, and played a
NARS (SHISEIDO)
Marketing
Senior Manager
8/2017 - 7/2021
• Global marketing liaison for Europe, Middle East, Asia, and Americas regional business, accounting for over half of total NARS global sales.
• Partnered with global teams to support regional needs, ensuring local markets execute strategic and locally relevant activation plans.
• Briefed in region-exclusive and retailer-exclusive products, gift sets, and collateral worldwide, achieving high sell-through and redemption.
• Analyzed major launches on an individual market level to inform the global development of future products and lobby for assets with high ROI for local markets
• Directed initiatives on several cross-functional task forces, including program to target Chinese shoppers outside of China and sales acceleration strategies for MECCA Australia, UK, and the Middle East, and gondola overhaul for all NARS international open-sell systems worldwide.
• Aided the brand's major, international consumer-facing events, from concept design to activation and media support; events including MECCALAND, regional pop-ups, the Travel Retail Worldwide Conference in Cannes, and in-store events with major retail partners.
• Streamlined market reports and developed monthly international digest to ensure regions and cross-functional teams were informed of local activations and performance.
• Approved media plans and pricing for 40-plus markets for globally consistent strategy and ROI.
• Managed the associate manager in charge of LATAM and Canada business.
• Partnered with global teams to support regional needs, ensuring local markets execute strategic and locally relevant activation plans.
• Briefed in region-exclusive and retailer-exclusive products, gift sets, and collateral worldwide, achieving high sell-through and redemption.
• Analyzed major launches on an individual market level to inform the global development of future products and lobby for assets with high ROI for local markets
• Directed initiatives on several cross-functional task forces, including program to target Chinese shoppers outside of China and sales acceleration strategies for MECCA Australia, UK, and the Middle East, and gondola overhaul for all NARS international open-sell systems worldwide.
• Aided the brand's major, international consumer-facing events, from concept design to activation and media support; events including MECCALAND, regional pop-ups, the Travel Retail Worldwide Conference in Cannes, and in-store events with major retail partners.
• Streamlined market reports and developed monthly international digest to ensure regions and cross-functional teams were informed of local activations and performance.
• Approved media plans and pricing for 40-plus markets for globally consistent strategy and ROI.
• Managed the associate manager in charge of LATAM and Canada business.
MAKE UP FOR EVER (LVMH)
Marketing
Senior Manager, Trade and Product Marketing
2/2016 - 7/2017
Manager, Trade and Product Marketing,
● • Managed the Sephora inside JCPenney, Sephora Mexico, and Brazil business, representing one-third of total Americas' sales with strong-double digit growth year over year.
• Ensured retailer prioritization, including secondary fixtures (endcaps, windows, trend tables) for key launches, robust $1M sampling programs, successful events that drove plus-$2M in incremental sales, and innovative education tools hailed as best in class.
• Worked with visual merchandising, sales, and education teams on full 360 trade plans for all key launches, including the relaunch of Ultra HD Foundation, maintaining the brand's #1 position as category leader in Sephora.
• Lead the brand's 2016 gondola overhaul in all three markets, including a deep-dive SKU analysis and partnership with cross functional teams and Sephora merchants, resulting in sustained growth and increased productivity.
• Led biannual field sales meeting product rooms with 120-plus field and corporate attendees, including developing product displays, presentations, and engaging product-focused activities.
● • Managed the Sephora inside JCPenney, Sephora Mexico, and Brazil business, representing one-third of total Americas' sales with strong-double digit growth year over year.
• Ensured retailer prioritization, including secondary fixtures (endcaps, windows, trend tables) for key launches, robust $1M sampling programs, successful events that drove plus-$2M in incremental sales, and innovative education tools hailed as best in class.
• Worked with visual merchandising, sales, and education teams on full 360 trade plans for all key launches, including the relaunch of Ultra HD Foundation, maintaining the brand's #1 position as category leader in Sephora.
• Lead the brand's 2016 gondola overhaul in all three markets, including a deep-dive SKU analysis and partnership with cross functional teams and Sephora merchants, resulting in sustained growth and increased productivity.
• Led biannual field sales meeting product rooms with 120-plus field and corporate attendees, including developing product displays, presentations, and engaging product-focused activities.
SALLY HANSEN, COTY
Marketing
Assistant Global Trade Marketing Manager
1/2014 - 12/2015
Worked with marketing director to develop go-to market strategies and oversee marketing plans for 20-plus established and new markets. Performed analysis to track KPIs, distribution gains, market share and net sales targets, aiding with markets not meeting expectations on corrective actions, such as competitive defense or distribution loss-recovery plans. Collaborated with local markets to develop and share best-in-class launch plans for Miracle Gel, the biggest mass color cosmetics launch. Supervised cross-functional teams to develop the first brand communication guidelines, ensuring market adherence to guidelines for global commercial execution with local relevance.
SALLY HANSEN, COTY
Marketing
Global Marketing Coordinator
10/2011 - 1/2014
Managed the nail treatment, Airbrush legs, and hair remover portfolio with sr. director and sr. manager, including P&L oversight, value analysis of base business, new product launches, and creative and promotional development. Coordinated 27-plus new product launches across five categories, from concept to delivery, including award-winning Airbrush Legs liquid, Nail Rehab, and Cuticle Rehab. Managed cross-functional teams to execute legally required North American packaging redesign.
Self-Employed
Design
Freelance Graphic Designer
6/2010 - 9/2011
Designed sales materials for fragrance brands, including Marc Jacobs, Calvin Klein, and Chloé.