Functional Skills

Business Analysis
Business Operations
Commercial Strategy
Contract Pricing / Negotiation
Corporate Finance
Financial Modeling
M&A Support
Scenario Planning
Strategic Planning
Business Unit Strategy
Commercial Excellence
Commercial Due Diligence
Data Modeling
Go-to-market Strategy
Sales Strategy

Software Skills

Microsoft Excel
Microsoft Office
Microsoft Word
Microsoft PowerPoint
Salesforce

Sector Experience

Financial Services
Life Sciences & Pharma
Technology
Telecom
Big 4 Accounting
Top Consulting Firms

Experience

New Relic Finance
Senior Manager – Deal Strategy
1/2025 - Present
• Software (SaaS) strategy, structuring and commercial pricing lead for Strategic accounts across EMEA.
• Transformed an £800K 1 year deal into a 3 year £2.3m p.a. contract, rationalised services and cost base, achieved a 45% margin uplift and resolved a long-standing dispute to solidify a long-term relationship.
• Proactively led margin recovery across 5 high-risk accounts, mobilised cross-functional teams to optimise costs, usage and terms, delivering £1.9m additional revenue and £3.7m margin improvement.
• Initiated and delivered executive briefing to Senior VPs analysing EMEA win/ losses; identified high performance sectors and recommended acquisition strategy to shape commercial pricing policies.
• Mentoring and coaching analysts; delivered 'Art of the Deal' sessions to Account teams to enhance commercial acumen and deal structuring expertise.

TATA COMMUNICATIONS Finance
Senior Manager – Commercial Deal Architect
10/2022 - 12/2024
• Commercial lead for EMEA, directing commercial strategy for multi-million global telecom contracts, structuring, negotiating and aligning pricing models with client digital transformation roadmaps.
• Negotiated a bespoke MSA for a £16m zero commitment contract, implemented processes across key stakeholders to receive orders from 52 countries and structured to achieve regulatory compliance.
• Negotiated and consolidated a multi-vendor contract recovering £4m outstanding and structuring a 5 year transformation roadmap delivering 20% revenue increase and £1m client cost savings.
• Negotiated and removed £85m construction risk exposure with lead partner of a top 10 law firm.
• Auction strategist and representative, driving 10% growth on a £6.4m estate and maintaining largest client share against global and regional competition underpinned by strategic supplier negotiations.

BT Corporate Strategy & Development
Corporate Strategy & Development Manager
9/2021 - 10/2022
• Partnered with group CFO for an M&A restructure of Enterprise and Global units into BT Business (combined revenue of £8.5Bn), delivering £100m cost savings and divestment of non-core units.
• Developed board briefings and voting proposals, presenting options and securing executive alignment.
• Proposed inorganic strategy with key corporate development targets and exits across BT's value chain.
• Built a financial model incorporating all market players to value the telco industry and used for valuations in future strategic projects; statement restructuring, forecasting, debt and scenario testing.
• Scenario analysis and 23 year valuation of competitor fibre network infrastructure build across ~25m UK homes; advised executives and CFO on network investment positioning.
• Produced board briefing on global telcos ROCE vs. WACC; adopted for Ofcom regulator steering.
• Led L&D across Strategy and Economics units; coaching analysts in financial modelling.

BT Finance
Commercial Manager
2/2021 - 9/2021
• Interim Enterprise commercial team lead of 3 for 6 months for Scotland, NI & Major Government units.
• Structured a bespoke pricing model for the UK enterprise mobile market to create a single price from any number of users, data and voice calls with the output aligned to a minimum threshold.
• Identified potential revenue of £2m to upsell customer data packages and devised sales strategy.
• Analysed, developed and implemented pricing strategy for cloud voice (VoIP) against competitors.
• Selected for 'Accelerate' future leadership development programme as a top performer.

BT Finance
Deal Pricing Analyst
4/2020 - 1/2021
• Bespoke financial and commercial business case structuring in corporate and public sector segment.
• Central liaison in project cycle across stakeholders; and presenting and advising Directors and MDs.
• Analysed zero revenue public sector security products; implemented strategy lead to ~£1m revenue.
• Product Manager and team leader for mobile pricing tools; building complex tariffs into pricing models.

Independent Vetcare Finance
Inventory Analyst (Contract)
9/2019 - 10/2019
• Inventory analysis project reconciling inventory management and accounting across 71 UK sites.

PricewaterhouseCoopers (PwC) Finance
Associate – Finance (Contract)
9/2017 - 8/2018
• Leading role in delivering £50m & £12m budgets simultaneously for Assurance and Tax units.
• Management reporting, budgeting & forecasting providing insight to advise business unit leaders.
• Managed a team of 4 to reduce overdue accounts receivable debts from 70% of all bills down to 30%.
• Drove efficiency and saved Tax Partners 2 working days a year by developing a staff allocation tool.

HSBC Sales
Personal Banker
3/2011 - 8/2017
• Top 10% UK performer, managing relationships and dispute resolutions for HNW and business clients.
• Shadowed in Corporate banking - financial analysis identifying growth areas for merging companies.
• Mentoring colleagues and supporting management by coaching and implementing sales strategies.

H. Samuel Sales
Supervisor
11/2010 - 3/2011
• Led a sales team in a high volume retail environment, coaching staff and consistently exceeded targets.
• Increased financing options KPI within two months from 1% to 5% of total store revenue.

Weston-super-Mare Sales
Sales Associate
11/2005 - 10/2010
• Delivered consistent top-quartile sales, recognized for strong consultative sales style and training staff.