Functional Skills

Brand Strategy
Business Development
Business Analysis
Campaign Optimization
Content Marketing
Customer Experience
Customer Relationship Management
Digital Marketing / Advertising
Growth Marketing
Marketing Analytics
Marketing Strategy
Product Marketing
Product Launch
Strategic Planning
Product Design

Sector Experience

Consumer Goods
Media & Entertainment
Technology
Transportation & Logistics
Fortune 500

Experience

Various,Consulting,Advisory Marketing
Marketing
6/2018 - Present
Winware.ai board member, Advisory/Consulting for Lyft, Hallow, Consensus, B-On, Wishingtooth.
Pirate Ship LLC Marketing
Chief Marketing Officer
2/2024 - 9/2025
Built the marketing organization from scratch across product marketing, lifecycle, growth, analytics, and creative studio. Reporting directly to the CEO, drove +40% audience and shipper growth and +20% revenue growth in just one year, rebuilt the Pirate Ship brand across all touchpoints, and launched a new social presence that increased followers and engagement by over 1500%.
Quizlet Marketing
Chief Marketing Officer, SVP International
2/2020 - 2/2024
Oversaw global marketing and international expansion for the world's #1 study app. Redefined the brand, repositioned the product offering - including being an OpenAI launch partner, launched a new subscription model, and scaled Quizlet to become the #2 Gen
● brand in the U.S.. Leadership spanned brand, growth, product, creative, and communications teams worldwide.
Twitter Marketing
VP, Global Marketing
2/2018 - 2/2020
Launched cultural franchises like #NBATwitter and #MusicTwitter and led a 200+ person marketing team across consumer, business, advertisers, growth, CRM, and creative studio functions. Relaunched Twitter across Asia and drove 2x revenue growth by relaunching Twitter's advertiser brand globally
CMO Asia-Pacific Marketing
Business Marketing
1/2014 - 2/2018
CMO for Asia-Pacific and looked after Business Marketing in North America, driving revenue acceleration across the region and building flagship programs such as #SheMeansBusiness and Facebook Blueprint, generating over $1B in top-line revenue through SMBs and Enterprise clients.
Google Marketing
Chief Marketing Officer, YouTube, APAC Consumer
1/2010 - 1/2014
Scaled global marketing teams, built the YouTube brand, tripled user acquisition, 5x'd revenue across YouTube Ads and Google Display, incubated YouTube's Creator marketing teams and led award-winning campaigns such as "Life in a Day" and others, winners of multiple Cannes Lions.
FOX INTERACTIVE MEDIA Marketing
CMO, GM, Rotten Tomatoes
3/2008 - 1/2010
Completely re-built the IGN brand for gamers and advertisers, including product design and identity. Accelerated revenue growth by relaunching IGN's advertiser brand. General Manager of RottenTomatoes.com, overseeing sales, marketing, product and engineering. Architected RT's social feed. Oversaw mobile app development for Fox/American Idol.
Yahoo! Marketing
VP, Global Marketing
1/2006 - 3/2008
Led all marketing for the Local Markets & Commerce Division, overseeing branding, research, product marketing, campaign execution, customer insights, and a $200M+ budget. Managed one of Silicon Valley's first growth marketing teams and developed cross-property strategies across Maps, Personals, HotJobs, Shopping, Travel, Real Estate, and Autos.
eBay Marketing
Director, Partner Marketing & Media
1/2005 - 1/2006
Director, Partner Marketing & Media. Partnership leader, and developed eBays advertising business.
Publicis Groupe Marketing
SVP, Digital
1/2000 - 1/2005
Ran all digital for Publicis on the West Coast.