Functional Skills

Business Analysis
Business Development
Campaign Optimization
Content Marketing
Content Strategy
Customer Experience
Customer Relationship Management
Digital Marketing / Advertising
Market Research
Marketing Strategy
Project Management
Sales and Operations Planning (S&OP)
Strategic Planning
Marketing Automation
Marketing Operations

Software Skills

Jira
SMS
Microsoft Office
Asana
Sharepoint
PowerBI
Tableau
Iterable
HTML
CSS

Certifications

Google Ads Certification
PMPProject Management Professional

Sector Experience

Consumer Goods
Financial Services
Healthcare
Retail
Technology

Notable Clients

acorns
Uber

Experience

Freelance, remote Data Science / Analytics
Senior Project Manager [Contractor
10/2024 - Present
Nutanix: Streamlined lead review and qualification processes, increasing vendor-to-sales pipeline efficiency by 40%, ensuring high-value prospects reached the right teams. Nutanix: Enhanced content syndication strategy by optimizing lead attribution and data integrity, resulting in a 20% boost in MQL-to-SQL conversion rates. 23andMe: Led end-to-end website content execution, managing cross-functional teams and vendors to publish blogs with SEO best practices, increasing organic traffic by 35%. 23andMe: Optimized site accessibility and performance by implementing structured alt text, metadata, and tech. SEO
Nestle Marketing
CFO/Digital Marketing Strategist
9/2017 - Present
Manage all finances, including financial planning, financial risks, record-keeping, and financial reporting. Determine success measurements and goals to track, measure and report on a regular basis. Strategize and communicate online marketing plans to internal partners and senior leadership. Handle all website/social needs, digital announcements, & online event sales/marketing.
Hinge Health- Remote Marketing
Senior Growth Marketing Operations (DM
8/2022 - 10/2023
Transformed marketing concepts into fully functional digital experiences by collaborating with web developers, integrating copy and designs, and leveraging HTML and CSS within marketing automation platforms. Engineered a high-quality, segmented marketing database to ensure precise audience targeting. Maximized conversions by crafting hyper-personalized campaigns that align with users' channels, behaviors, and stages in their health journey. Executed rapid-cycle experimentation across email, direct mail, SMS, and in-app content, optimizing engagement through automation-driven insights.
Freelance, remote Management Consulting
Digital Marketing Strategist & Senior PM (Contracts
8/2020 - 12/2022
Allegion: Designed career site to be user friendly, ensuring seamless navigation features and optimal functionality. HubSpot: Collaborate with editorial and consumer marketing teams to create unique, revenue-generating advertising. Lead daily status meetings between the CX Strategy, Digital Technologies, and Product Management teams Reynolds Consumer Products: Senior e-commerce digital marketer who specialized in paid media, SEO, and social strategies to boost online sales, optimize budgets, and report to C-suite about market dynamics. Care.com: Drove concepting, content planning, pitching, and delivering of omni-channel campaigns and projects delivering on strategic needs of our clients.
Nestle Marketing
Digital Marketing Project Manager (E-comm
8/2019 - 8/2020
Guide web development team in designing user flows according to client goals 5+ Years owning multiple aspects of production from print, digital, experiential & content. Developed, owned and communicated holistic project timelines to internal & external teams/agencies. Executed omni-channel marketing campaigns, while integrating online and offline channels for cohesive brand messaging and driving customer engagement. Led troubleshooting and testing prototypes, as well as monitoring the live deployment of the product.
ADVOCACY & VOLUNTEER EXPERIENCE