Functional Skills
Data Strategy
Business Analysis
Business Intelligence
Data Architecture
Data Engineering
Data Visualization / Reports
Growth Strategy
Product Data Management
Data Governance
Data Science
Simulations
Customer Analytics
Good Clinical Practice (GCP)
Sales Force Effectiveness
Supply Chain Integration
Software Skills
Neo4J
Python
SQL
AWS
Airflow
PowerBI
Domo
Snowflake
Looker
Tableau
Microsoft Excel
Sector Experience
Business Services
Consumer Goods
Manufacturing
Retail
Technology
Experience
DOUBLE GOOD
Data Science / Analytics
HEAD OF DATA
5/2023 - 5/2025
Mission-driven D2C/CPG fundraising platform ($300M+ annualsales through gourmetpopcorn) Recruited to build the data function from scratch and establish data as a strategic growth enabler.
• Defined and executed company-wide data strategy with CEO and executive leadership team, aligning with growth OKRs, efficiency goals and product roadmap
• Built and scaled a high-performing 10-person Data & Analytics team (BI, data & analytics engineering, data science), embedding as trusted partners to 5+ business units
• Delivered a Metrics Single Source of Truth covering 100+ KPIs, adopted company-wide through unified dashboards and enabling $10M+ growth and efficiency decisions
• Architected a modern data platform on Snowflake / AWS, dbt, Fivetran, Airflow, and Looker / Domo to support scalable, governed analytics while reducing software costs by ~40%
• Drove data democratization via self-service BI, conversational AI and a cross-functional Data Champions program, doubling dashboard usage and reducing ad-hoc requests by ~80%, cutting decision time to minutes
• Led a Neo4j network graph modeling on fundraiser virality, shaping growth strategy and event lifecycle design
• Established MDM and data governance during ERP rollout (Dynamics 365 F&O), improving data integrity, auditability and compliance across Finance and Supply Chain
• Prototyped GenAI applications, including LLM-powered reporting and personalized content tools for fundraisers
• Defined and executed company-wide data strategy with CEO and executive leadership team, aligning with growth OKRs, efficiency goals and product roadmap
• Built and scaled a high-performing 10-person Data & Analytics team (BI, data & analytics engineering, data science), embedding as trusted partners to 5+ business units
• Delivered a Metrics Single Source of Truth covering 100+ KPIs, adopted company-wide through unified dashboards and enabling $10M+ growth and efficiency decisions
• Architected a modern data platform on Snowflake / AWS, dbt, Fivetran, Airflow, and Looker / Domo to support scalable, governed analytics while reducing software costs by ~40%
• Drove data democratization via self-service BI, conversational AI and a cross-functional Data Champions program, doubling dashboard usage and reducing ad-hoc requests by ~80%, cutting decision time to minutes
• Led a Neo4j network graph modeling on fundraiser virality, shaping growth strategy and event lifecycle design
• Established MDM and data governance during ERP rollout (Dynamics 365 F&O), improving data integrity, auditability and compliance across Finance and Supply Chain
• Prototyped GenAI applications, including LLM-powered reporting and personalized content tools for fundraisers
TAP Analytics
Data Science / Analytics
FRACTIONAL HEAD OF DATA
6/2022 - 5/2023
Boutique data & AIconsultancy serving clients in CPG, Retail& Tech Founded TAP to help startups and mid-market companies accelerate data maturity and unlock value from AI.
• Delivered econometric pricing simulations and actionable insights for a global spice manufacturer, directly informing their pricing strategy and 7-figure commercial decisions across multiple global markets
• Built a modern AI/BI stack on BigQuery/GCP, Power BI, Databricks with a single source of truth metrics layer for a fast-scaling e-commerce firm, cutting reporting latency from days to minutes
• Designed real-time search, retail media analytics and AI products roadmap for an AI-first grocery startup
• Advised multiple founders on Data & AI Strategy and metrics frameworks; served as fractional Head of Data
• Delivered econometric pricing simulations and actionable insights for a global spice manufacturer, directly informing their pricing strategy and 7-figure commercial decisions across multiple global markets
• Built a modern AI/BI stack on BigQuery/GCP, Power BI, Databricks with a single source of truth metrics layer for a fast-scaling e-commerce firm, cutting reporting latency from days to minutes
• Designed real-time search, retail media analytics and AI products roadmap for an AI-first grocery startup
• Advised multiple founders on Data & AI Strategy and metrics frameworks; served as fractional Head of Data
Reef Technology
Data Science / Analytics
SVP ANALYTICS
9/2021 - 6/2022
B2B2Cmarketplace for cloud kitchens (restaurants / QSRs), dark retailand lastmile logistics Recruited during hyper-growth to modernize analytics into a data product organization.
• Rebuilt a 30+ person global analytics team into multidisciplinary pods across all business domains with aligned OKRs and value-led BI (Tableau) roadmap, cutting time to insights by ~50% and improving adoption of analytics
• Cut OpEx ~30% and vendor costs ~40% through org redesign, radical prioritization and dashboard rationalization
• Launched telemetry-driven data quality and governance, raising executive trust in reporting and analytics
• Created Knowledge Repo, a catalog of metrics, models, case studies, reducing duplicate work and breaking silos
• Rebuilt a 30+ person global analytics team into multidisciplinary pods across all business domains with aligned OKRs and value-led BI (Tableau) roadmap, cutting time to insights by ~50% and improving adoption of analytics
• Cut OpEx ~30% and vendor costs ~40% through org redesign, radical prioritization and dashboard rationalization
• Launched telemetry-driven data quality and governance, raising executive trust in reporting and analytics
• Created Knowledge Repo, a catalog of metrics, models, case studies, reducing duplicate work and breaking silos
Fetch Rewards
Data Science / Analytics
VP ANALYTICS
7/2017 - 6/2021
Leading consumer rewards app with deep CPG partnerships; scaled to unicorn valuation during tenure Joined pre-Series A to build and scale Data Science & Analytics for both internal Product and CPG/Retail partners
• Scaled Data Science, Engineering, BI team from 0 to 20 to support 10x growth in company headcount
• Launched user-facing data products (funnels, churn prediction, LTV, A/B testing, personalization) that powered user growth from
• Scaled Data Science, Engineering, BI team from 0 to 20 to support 10x growth in company headcount
• Launched user-facing data products (funnels, churn prediction, LTV, A/B testing, personalization) that powered user growth from
CORECOMPETE
Data Science / Analytics
ANALYTICS LEAD
10/2013 - 7/2017
High-growth Data Consultancy for Fortune 500 clients, acquired by Accenture Hired as employee #4 to lead end-to-end client engagements across Retail, CPG, Healthcare and Energy.
• Delivered personalization, category management, and promotions solutions for 5+ major retailers
• Grew a key Energy client pilot into a 6-figure multi-project contract covering cloud migration and BI
• Led development, GTM, and launch of an NLP-based Voice of Customer product, adopted by 2 enterprise clients
• Delivered personalization, category management, and promotions solutions for 5+ major retailers
• Grew a key Energy client pilot into a 6-figure multi-project contract covering cloud migration and BI
• Led development, GTM, and launch of an NLP-based Voice of Customer product, adopted by 2 enterprise clients
dunnhumby
Data Science / Analytics
ANALYSIS MANAGER
11/2010 - 10/2013
Globalleader in customer analytics and loyalty solutions for the world's largestretailers and CPGs
• Built advanced customer analytics solutions for Macy's, Kroger and Tesco, covering personalization, segmentation, SKU assortment, and promo effectiveness
• Built advanced customer analytics solutions for Macy's, Kroger and Tesco, covering personalization, segmentation, SKU assortment, and promo effectiveness
HANDSTALK TECHNOLOGIES
Start-Up
CO-FOUNDER
6/2009 - 11/2010
Human-Computer Interaction (HCI) Startup
• Co-founded and led product development and enterprise sales for a gesture-based touch application
• Co-founded and led product development and enterprise sales for a gesture-based touch application
marketRx
Data Science / Analytics
ANALYST, MARKETRX
7/2007 - 6/2009
Analytics software and services for big pharma / retail, acquired by Cognizant
• Delivered segmentation, forecasting, and A/B testing for AstraZeneca's sales effectiveness programs
• Delivered segmentation, forecasting, and A/B testing for AstraZeneca's sales effectiveness programs