Functional Skills
Business Analysis
Business Development
Business Operations
Campaign Optimization
Content Marketing
Content Strategy
Customer Relationship Management
Market Research
Strategic Planning
Go-to-market Strategy
Collateral Development
Sales Enablement
Software Skills
SEO
Hubspot
Salesforce Marketing Cloud
Adobe Creative Cloud
Canva
Mailchimp
Google Analytics
GoDaddy
Google Docs
Google Sheets
Sector Experience
Business Services
Healthcare
Media & Entertainment
Social & Public Sector
Technology
Experience
MisraWorks
Management Consulting
Founder & Marketing Consultant
12/2024 - Present
Independent consultancy providing fractional leadership and project-based marketing solutions.
• Current engagements include Core Education PBC and Skilltrade.
• Provide strategy-to-execution support in brand positioning, campaign design, and lead gen.
• Deliver fractional marketing leadership to organizations that need clear plans, consistent execution, and measurable outcomes.
• Current engagements include Core Education PBC and Skilltrade.
• Provide strategy-to-execution support in brand positioning, campaign design, and lead gen.
• Deliver fractional marketing leadership to organizations that need clear plans, consistent execution, and measurable outcomes.
Core Education PBC
Corporate Strategy & Development
Fractional Corporate Marketing Director
3/2023 - Present
Provide fractional leadership for corporate marketing and B2B partnerships across 15+ U.S. affiliates.
• Directed go-to-market campaigns that boosted qualified lead generation by 30%.
• Managed a $7M annual marketing budget, ensuring ROI across healthcare, IT, finance initiatives.
• Repositioned Core to national workforce solutions provider.
• Delivered thought leadership content, events, and sales collateral that strengthened employer partnerships.
• Supported employer engagement campaigns with health systems including Emerson Health, Tufts Medicine, Massachusetts Hospital Association and Advent Health.
• Directed go-to-market campaigns that boosted qualified lead generation by 30%.
• Managed a $7M annual marketing budget, ensuring ROI across healthcare, IT, finance initiatives.
• Repositioned Core to national workforce solutions provider.
• Delivered thought leadership content, events, and sales collateral that strengthened employer partnerships.
• Supported employer engagement campaigns with health systems including Emerson Health, Tufts Medicine, Massachusetts Hospital Association and Advent Health.
Skilltrade Inc.
Corporate Strategy & Development
Fractional B2B Marketing Director
1/2025 - Present
Lead B2B marketing strategy for a healthcare-focused workforce training provider.
• Built messaging and collateral tailored for healthcare organizations, workforce boards, and academic institutions.
• Designed catalogs, flyers, landing pages, and digital campaigns to address employer needs.
• Developed outreach strategies that improved engagement with HR leaders and workforce development partners.
• Positioned Skilltrade as a solutions partner, emphasizing ROI, retention, and flexibility.
• Built messaging and collateral tailored for healthcare organizations, workforce boards, and academic institutions.
• Designed catalogs, flyers, landing pages, and digital campaigns to address employer needs.
• Developed outreach strategies that improved engagement with HR leaders and workforce development partners.
• Positioned Skilltrade as a solutions partner, emphasizing ROI, retention, and flexibility.
OpusVi
Design
Brand & Design Manager
1/2022 - 3/2023
• Executed product launches and go-to-market strategies — 22% increase in market penetration.
• Directed brand and creative strategy across digital and print.
• Enhanced digital marketing (SEO, content, social media).
• Secured national PR placements in Yahoo Business and Business Wire.
• Supported partnership campaigns for CommonSpirit Health, Phoenix Children’s Hospital, Providence, and Washington University.
• Directed brand and creative strategy across digital and print.
• Enhanced digital marketing (SEO, content, social media).
• Secured national PR placements in Yahoo Business and Business Wire.
• Supported partnership campaigns for CommonSpirit Health, Phoenix Children’s Hospital, Providence, and Washington University.
Abundance Canada
Design
Communications Specialist & Graphic Designer
8/2020 - 1/2022
• Developed integrated communications and design strategies.
• Boosted donor engagement through innovative storytelling.
• Strengthened brand presence across campaigns and events.
• Boosted donor engagement through innovative storytelling.
• Strengthened brand presence across campaigns and events.
Painshill Park Trust Ltd
Media & Communications
Business Development & Marketing Roles
1/2014 - 1/2020
• Directed marketing and event strategies that increased revenue and community engagement.
• Managed projects in collaboration with corporate partners such as Netflix, NHS, and Amazon.
• Managed projects in collaboration with corporate partners such as Netflix, NHS, and Amazon.
Kalifilm Productions
Start-Up
Marketing Specialist
1/2012 - 1/2014
• Supported film launches with markeAng campaigns and content creaAon.
• Improved visibility and audience engagement across campaigns.
• Improved visibility and audience engagement across campaigns.