Functional Skills

Business Unit Strategy
Business Planning
Market Research
Customer Segmentation
Primary Research

Software Skills

SPSS

Certifications

CLSSGBCertified Lean Six Sigma Green Belt

Sector Experience

Consumer Goods
Media & Entertainment
Retail
Technology
Travel & Hospitality

Experience

Universal Studios Hollywood Research
Sr. Director, Consumer Insights
2/2009 - 12/2020
Oversaw design, execution, analysis and delivery of primary consumer research and procurement of secondary market data to support Universal Studios Hollywood and CityWalk’s marketing, sales, finance, operations, food, retail, entertainment, human resources and technology (UX) teams

Worked with the executive team to influence strategic and critical operational decisions such as new product launch, existing product evolution, marketing plan development and campaign / content evaluation
Lieberman Research Worldwide Research
Sr. Research Manager
8/2002 - 1/2009
Conducted primary domestic and international research that addressed specific client objectives via a variety of methodologies including advertising effectiveness, awareness and usage, brand equity, customer satisfaction, concept tests, focus groups, IDIs, shop / dining-alongs, new product development, segmentation, time-motion and usability studies