Functional Skills
Go-to-market Strategy
Agile Software Development
Business Development
Marketing Strategy
Brand Strategy
Data Analysis
Project Management
Sales Strategy
Customer Experience
Change Management / Org Design
Market Penetration
Communications
Digital Marketing / Advertising
Value Propositions Development
Operations Management
Software Skills
Hubspot
SEO
Google Analytics
PowerBI
Certifications
SASAFe Agilist
Sector Experience
Business Services
Financial Services
Media & Entertainment
Telecom
Travel & Hospitality
Languages
English
Experience
633 CONSULTING & SOLUTIONS
Management Consulting
Founder & Principal Consultant
1/2025 - Present
An agency dedicated to empowering human-to-human connections through go-to-market systems that drive growth.
Founder & Principal Consultant Fractional CMO
● 633 Consulting is a boutique fractional CMO marketing firm helping companies and growth-focused organizations accelerate revenue, improve GTM efficiency, and build standout brands. Leveraging over a decade of marketing leadership, I partner with executive teams to solve high-impact marketing problems.
● Key Responsibilities:
• Go-to-Market Strategy: Design and execute full-funnel GTM strategies for clients, including ICP development, messaging architecture, channel selection, and launch management.
• Fractional CMO Leadership: Serve as an embedded marketing executive, aligning cross-functional teams across sales, product, and leadership to drive predictable, scalable growth.
• AI-Driven Marketing Systems: Integrate AI-powered tools and workflows, including agentic AI, automation systems, and custom growth loops to streamline
Founder & Principal Consultant Fractional CMO
● 633 Consulting is a boutique fractional CMO marketing firm helping companies and growth-focused organizations accelerate revenue, improve GTM efficiency, and build standout brands. Leveraging over a decade of marketing leadership, I partner with executive teams to solve high-impact marketing problems.
● Key Responsibilities:
• Go-to-Market Strategy: Design and execute full-funnel GTM strategies for clients, including ICP development, messaging architecture, channel selection, and launch management.
• Fractional CMO Leadership: Serve as an embedded marketing executive, aligning cross-functional teams across sales, product, and leadership to drive predictable, scalable growth.
• AI-Driven Marketing Systems: Integrate AI-powered tools and workflows, including agentic AI, automation systems, and custom growth loops to streamline
Manulife
Marketing
Director, Growth and Go-To-Market (GTM
1/2023 - 1/2025
Leading International Financial Services Group 2023 – 2025
● Director, Growth and Go-To-Market (GTM) Responsible for developing growth marketing strategies, optimizing engagement with high-value accounts, and building a comprehensive Go-to-Market playbook.
● Key Responsibilities:
• With a focus on revenue-centric marketing, lead end-to-end management of marketing programs, leveraging data and insights to inform targeted strategies and prioritize initiatives based on revenue impact and ROI.
• Ensure collaboration and alignment with cross-functional teams, fostering a revenue-focused culture and driving organizational buy-in for B2B revenue marketing.
• Measurement and optimization of marketing campaigns through the use of metrics, dashboards, and Agile methodologies, while providing leadership, development, and fostering a culture of agility and continuous learning within the marketing organization.
● Director, Growth and Go-To-Market (GTM) Responsible for developing growth marketing strategies, optimizing engagement with high-value accounts, and building a comprehensive Go-to-Market playbook.
● Key Responsibilities:
• With a focus on revenue-centric marketing, lead end-to-end management of marketing programs, leveraging data and insights to inform targeted strategies and prioritize initiatives based on revenue impact and ROI.
• Ensure collaboration and alignment with cross-functional teams, fostering a revenue-focused culture and driving organizational buy-in for B2B revenue marketing.
• Measurement and optimization of marketing campaigns through the use of metrics, dashboards, and Agile methodologies, while providing leadership, development, and fostering a culture of agility and continuous learning within the marketing organization.
Corus Entertainment
Marketing
Director of Marketing, New Platforms
1/2021 - 1/2023
Canada's leading pure-play media and content company 2021 – 2023
● Director of Marketing, New Platforms Collaborate with internal and external teams to manage multi-million dollar budgets across all marketing channels that drive acquisition, engagement and retention of Corus' new platform brands - STACKTV, Global TV App, and Teletoon+. Guide, mentor, and develop a team of marketers who are instrumental in identifying, quantifying, and executing opportunities and strategies that drive long-term sustainable growth and awareness of the company's streaming apps.
● Key Responsibilities:
• Develop a growth marketing strategy to drive new subscriber acquisition and engagement across multiple brands and distribution platforms.
• Help define a Canadian strategy for driving acquisitions through paid and organic marketing initiatives
• Identify areas of opportunity in the marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points
● Director of Marketing, New Platforms Collaborate with internal and external teams to manage multi-million dollar budgets across all marketing channels that drive acquisition, engagement and retention of Corus' new platform brands - STACKTV, Global TV App, and Teletoon+. Guide, mentor, and develop a team of marketers who are instrumental in identifying, quantifying, and executing opportunities and strategies that drive long-term sustainable growth and awareness of the company's streaming apps.
● Key Responsibilities:
• Develop a growth marketing strategy to drive new subscriber acquisition and engagement across multiple brands and distribution platforms.
• Help define a Canadian strategy for driving acquisitions through paid and organic marketing initiatives
• Identify areas of opportunity in the marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points
Rogers Communications
Marketing
Performance Marketing Manager (Sportsnet
1/2018 - 1/2021
Canada's Leading Telecommunications and Media Company
Performance Marketing Manager (Sportsnet)
● Brought performance marketing expertise to help Rogers Sports and Media connect with Canadian sports fans and grow our extensive digital product suite, including Direct-to-Consumer subscription services (SN NOW and NHL LIVE), as well as Sportsnet's websites and apps for all digital and IP based platforms. Lead the vision for how Marketing can best support the rapid and radical growth targets to engage more Canadian sports fans to Sportsnet.
● Key Responsibilities:
• Own and drive roadmap and strategy for all Marketing plans and initiatives for Sportsnet's market-leading sports DTC offerings.
• Developed marketing briefs for Creative and Media agencies.
• Drive the strategy forward to enable both short and longer-term targets to be met.
• Implement comprehensive test & learn strategies to improve and optimize quarterly campaigns.
• Continually evaluate creative and media plans using
Performance Marketing Manager (Sportsnet)
● Brought performance marketing expertise to help Rogers Sports and Media connect with Canadian sports fans and grow our extensive digital product suite, including Direct-to-Consumer subscription services (SN NOW and NHL LIVE), as well as Sportsnet's websites and apps for all digital and IP based platforms. Lead the vision for how Marketing can best support the rapid and radical growth targets to engage more Canadian sports fans to Sportsnet.
● Key Responsibilities:
• Own and drive roadmap and strategy for all Marketing plans and initiatives for Sportsnet's market-leading sports DTC offerings.
• Developed marketing briefs for Creative and Media agencies.
• Drive the strategy forward to enable both short and longer-term targets to be met.
• Implement comprehensive test & learn strategies to improve and optimize quarterly campaigns.
• Continually evaluate creative and media plans using