Functional Skills
Data Analysis
Go-to-market Strategy
Customer Relationship Management
Strategic Planning
Marketing Automation
Customer Segmentation
CRM Selection / Implementation
User Experience Design (UX)
Communications
Value Propositions Development
Project Management
Market Intelligence
Brand Strategy
Business Communication
Campaign Optimization
Software Skills
Asana
Jira
Shopify
Google Analytics
Twilio
SQL
Mixpanel
SMS
Mailchimp
Sendgrid
Canva
Basecamp
Salesforce Marketing Cloud
Braze
HTML
Sector Experience
Business Services
Consumer Goods
Media & Entertainment
Retail
Technology
Experience
AXS
Marketing
Senior Email Marketing Manager
1/2022 - 1/2025
Oversaw the end-to-end execution and strategy of lifecycle marketing, including audience segmentation, messaging, creative development, and performance analysis for email push, in-app, and SMS campaigns. I served as the liaison between sales, account management, and product teams to contribute to organization-wide strategic planning, creativity, and collaboration.
• Hired, trained, and retained a robust marketing team to build toward 5-year strategic growth and revenue targets
• Partnered with Venue Teams to determine and implement appropriate marketing campaigns to increase traffic
• Developed marketing automations designed to scale and optimize conversion, engagement, and winback
• Worked closely with call center and account teams to ensure inquiries are handled and needs are being met
• Built performance dashboards for campaign and channel KPIs to present key insights to relevant stakeholders
• Hired, trained, and retained a robust marketing team to build toward 5-year strategic growth and revenue targets
• Partnered with Venue Teams to determine and implement appropriate marketing campaigns to increase traffic
• Developed marketing automations designed to scale and optimize conversion, engagement, and winback
• Worked closely with call center and account teams to ensure inquiries are handled and needs are being met
• Built performance dashboards for campaign and channel KPIs to present key insights to relevant stakeholders
Physician's Choice
Marketing
Email Marketing Specialist
1/2020 - 1/2022
Improved CLTV by 20% through the launch of new products, churned customer winback programs, better segmentation, data-based cross-selling, and customer subscription/ loyalty growth. I also oversaw a budget for OTT, streaming audio, CRM, direct mail, SEM, paid social, influencer marketing, and media relations.
Develop and executed comprehensive, data driven, strategies aligned with corporate goals and driving lead generation
Designed and analyzed A/B tests, and experimented with messaging and journey triggers to optimize impact
Partnered with product, sales, and creative teams to plan and execute launches in Walmart, CVS, and Target.com
Planned communication calendar, identifying revenue-driving stories, inventory insights, and promotional campaigns
Leveraged advanced segmentation and behavioral data to deliver personalized experiences and communications
Develop and executed comprehensive, data driven, strategies aligned with corporate goals and driving lead generation
Designed and analyzed A/B tests, and experimented with messaging and journey triggers to optimize impact
Partnered with product, sales, and creative teams to plan and execute launches in Walmart, CVS, and Target.com
Planned communication calendar, identifying revenue-driving stories, inventory insights, and promotional campaigns
Leveraged advanced segmentation and behavioral data to deliver personalized experiences and communications
Epsilon
Marketing
Email Marketing Specialist II
1/2017 - 1/2019
At Epsilon, I helped clients like Radisson Hotel Group overhaul their transactional messages, creating a templated, consistent solution for all brands in 14 languages that boosted loyalty applications, cross-sells, and upgrades.
• Proactively monitored competitor activity, and customer insights to identify opportunities for improvement
• Built communications to optimize client loyalty programs, including tiering, rewards, milestones, and benefits
• Ensured consistent brand across all client brands, adapting materials for rebranding, repositioning, and acquisition
• Scaled customer segmentation: ensuring clean data, audience definitions, and targeting to improve personalization
• Provided insights from customer feedback programs to improve positioning and address customer needs effectively
• Proactively monitored competitor activity, and customer insights to identify opportunities for improvement
• Built communications to optimize client loyalty programs, including tiering, rewards, milestones, and benefits
• Ensured consistent brand across all client brands, adapting materials for rebranding, repositioning, and acquisition
• Scaled customer segmentation: ensuring clean data, audience definitions, and targeting to improve personalization
• Provided insights from customer feedback programs to improve positioning and address customer needs effectively
Travel Recon (now Alpha Recon)
Marketing
Marketing Manager
9/2016 - 5/2017
At Travel Recon, I regularly analyzed website traffic, led the development of strategic creative briefs, and executed personalized messaging and content. I also developed GTM strategies, creating pitch decks, one-pagers, enablement trainings, sales collateral, email, social, and webinars to showcase value propositions that resonate with target customer segments.
Envoy Mortgage
Marketing
Marketing Coordinator
3/2016 - 8/2016
At Envoy, I owned the execution and management of newsletters, promotional content, personal outreach, direct mail, and automated drip campaigns to help MLO’s gain market share. Additionally, I developed lead scoring and a comprehensive CRM strategy to enhance customer engagement, retention, and loyalty across all touchpoints.