Functional Skills

Project Management
Innovation Management
Internal Communications
Product Strategy
Product Development
Operations Management
Product Innovation
Strategic Sourcing
Strategic Planning

Sector Experience

Consumer Goods

Experience

Alex Waite Consulting Other
Independent Consultant
5/2017 - Present
Supported food and wellness brands through rapid product development, white-label launches, and category strategy.
• Developed food and pet products for DTC wellness brand Public Goods, leading innovation, sourcing, and co manufacturing for both private label and branded items.
• Partnered with Global Organics to design ingredient-driven CPG concepts for health-forward retailers.
• Advised early-stage founders on concept development, regulatory considerations, and technical formulation.

Shameless Pets Start-Up
Co-Founder & Head of Product
6/2017 - 2/2025
Built and led the R&D and product function for my sustainability-focused, science-backed pet wellness brand.
• Created and scaled a 50+ SKU product portfolio across multiple forms (supplements, biscuits, chews, jerky, and dental).
• Developed a proprietary upcycled ingredient supply chain, maintaining certifications across all product lines.
• Navigated complex FDA and AAFCO regulatory landscapes to ensure full compliance at federal and state levels.
• Built strategic co-manufacturing relationships and oversaw all commercialization phases.
• Implemented cross-functional Stage Gate process from ideation through launch, balancing speed and rigor.
• Positioned brand and product claims to align with wellness-conscious consumers — driving rapid retail adoption at Petco, Whole Foods, Target, Chewy, and more.

UPCYCLED FOOD ASSOCIATION Other
Treasurer
12/2020 - 1/2024
Board Member, Treasurer
● Active board member contributing to the achievement of UFA's organizational objectives and key results (OKRs).
● • UFA supports Food Upcyclers, businesses that use food waste as a primary input, by representing their interests in policy discussions, and disseminating among members best practices in communications, networking, and infrastructure. Connected relevant stakeholders and provided thought partnership on organization key initiatives.

Chew Innovation Other
Director of Food Science
12/2016 - 5/2017
• Managed team of food scientists through the concept, benchwork, plant trial, and launch planning for three SKUs within 10 weeks of employment.
• Oversaw and ensured compliance with all contract provisions, milestone timelines, and client expectations, exceeding project deliverables.
Alexandra (Alex) Waite,
● , Reno, NV
● • Managed end-to-end product development, leveraging scientific methodology, project management, and communication skills to drive successful product launches.
• Planned for and executed on site pilot tests to assure recipe feasibility. Made creative tweaks "on the fly" to ensure formulations were commercially scalable and met all client specifications and quality standards.

Mary's Gone Crackers Other
Director of Research & Development
6/2012 - 10/2016
Led end-to-end R&D efforts to drive innovation, product development, and strategic growth. Managed all aspects of new product development, from concept generation and feasibility assessments to economic analysis and commercialization through the Stage Gate process.
● Key Responsibilities & Achievements:
• Provided strategic product leadership, overseeing test kitchen creation, prototype development, and process design.
• Supervised test kitchen and pilot plant testing, ensuring successful formulation and scale-up.
• Developed cost management strategies to optimize existing product lines while maintaining quality and innovation.
• Led cross-functional collaboration across departments, including finance, marketing, and operations, to align product strategy with company goals.
• Integrated food science, nutrition, and culinary expertise to create market-leading, gluten-free and organic food alternatives.
• Educated and trained staff on new product technologies, processes, and best