Functional Skills
Campaign Optimization
Content Marketing
Content Strategy
Customer Relationship Management
Demand Planning
Go-to-market Strategy
Marketing Strategy
Product Marketing
Account-Based Marketing (ABM)
Growth Marketing
Marketing Mix Planning
Media Strategy
Marketing Operations
Promotional Strategy
Value Propositions Development
Software Skills
WordPress
SEO
Hubspot
Microsoft OneDrive
Large Language Models (LLM)
Mailchimp
Google Docs
Google Adwords
LinkedIn API
Google Analytics
Wix
Canva
Sector Experience
Business Services
Healthcare
Life Sciences & Pharma
Technology
Fortune 500
Experience
Intelligencia.ai
Marketing
Head of Marketing
7/2023 - Present
Hired as the founding marketer, spearheading all marketing initiatives, as a solo team member reporting to the CEO and co-founder Built first inbound engine; sourced $5M pipeline within 18 months—13% of company ARR Tripled enterprise client roster (mid-/large-pharma) as sole marketer, taking a content-first approach and integrated marketing strategy Launched always-on LinkedIn & Google Ads program; boosted monthly qualified demos from 0 to 10 with limited budget Operational setup for CRM for proper lead and data tracking from both marketing and BD to build a foundation to track progress against goals and measure pipeline Presented to the BoD and investors on marketing progress tied to the company's OKRs Spearheaded external agency engagement for brand refresh, SEO/SEM, and site overhaul—owning vetting, hiring, and day-to-day management Negotiated cost-efficient sponsorships and media placements (FiercePharma, BioPharma Dive), amplifying reach while protecting budget Produced the first customer webinar series and case studies, turning success stories into high-credibility demand assets Researched, managed, and executed 15 ICP-aligned sponsorships and multiple speaking slots to accelerate the pipeline Implemented and trained BD on ZoomInfo Advanced the process around budgeting, putting GL codes and other measures in place to track cost
LexisNexis Risk Solutions
Marketing
Marketing Manager, Health IT and Life Sciences
10/2021 - 6/2023
Drove full-funnel paid, earned, owned and social (PESO) programs that lifted brand awareness and drove pipeline across two verticals - healthcare IT and life sciences Launched flagship "Gravitas" data-tokenization product— overseeing naming, GTM kit, SEO, sales enablement plan along with media buys and LinkedIn ads Authored health-tech / life-sciences website, blog, and ad copy that sharpened positioning and engagement Built sales-enablement library (playbooks, eBooks, webinar decks) to facilitate conversations and pipeline growth Re-engineered lead-progression workflow with Sales Ops to identify problem areas and map out improvements for attribution and better data-driven decisions Centralized 400+ digital assets in OneDrive taxonomy—saving team hours and identifying content pieces to keep, update, and archive
IQVIA
Marketing
Portfolio Marketing Manager, Real-World Evidence and Medical Affairs
10/2020 - 10/2021
Defined U.S. marketing strategy for Real-World Evidence portfolio in close partnership with global teams to complement campaigns and avoid cannibalization of efforts Launched new Medical Affairs Center of Excellence—commissioned market research, shaped value prop, and built up thought leadership content Ran first paid-media program for U.S. RWE division (Google Ads + LinkedIn) for targeted exposure to ICP and driving inbound requests Facilitated global alignment with marketing and BD on persona messaging to improve conversion rates Produced SME-led webinars and other owned and sponsored content
ModMed
Marketing
Senior Marketing Communications Lead
12/2015 - 10/2020
Scaled thought-leadership engine—ghost-wrote SEO-optimized blog posts & case studies increasing quality website traffic and an uptick in inbound leads Directed $240K PR agency budget, securing features and bylines in Forbes, Becker's, Healthcare IT Today, Dermatology Times, etc. Managed $500K lead-gen budget and content on sites such as Software Advice and Capterra Championed the first paid social strategy using LinkedIn and Facebook, and segmenting verticals with key pain points and visuals Published and updated content on our website CMS, WordPress Spearheaded MOMENTUM user-conference marketing (1K attendees) with mobile-app adoption over 75% Ran end-to-end PR program—media outreach, award submissions, and exec thought leadership—while safeguarding confidential M&A news Cultivated analyst relations with Black Book, KLAS, and Forrester to lock in category-leader status Involved in community relations by leading tours around the organization and representing the organization at area events
The Buzz Agency
Marketing
Director of Social Media/Various
5/2012 - 12/2015
Owned a varying industry client portfolio (hospitality, nonprofit, tech); programs lifted average earned media placements and structured their social media programs Created & ran internship program partnering with local universities to recruit talent and save agency costs on headcount Directed media dinners and launch events for restaurant clients Closed new business—partnered with founders on RFP development and pitches Introduced thorough media-list curation with Cision and manual research