Functional Skills

Content Strategy
Customer Experience
Market Intelligence
Marketing Strategy
Product Marketing
AI Strategy
Brand Strategy
Business Intelligence
Competitive Landscaping
Marketing Operations
Workshop Facilitation
Website Management
Value Propositions Development
Training and Coaching
Strategy Development

Software Skills

Artificial Intelligence
Content Management Systems (CMS)
Database design
Data visualization
Figma
Google Analytics
Google Search Console
Microsoft Excel
Microsoft Office
Microsoft OneDrive
Microsoft PowerPoint
Monday
Marketo
Salesforce
SEO

Sector Experience

Business Services
Energy
Manufacturing

Countries Worked In

AO AU BR EG FR DE GH MY NL NG NO RO RU SG GB US
Fortune 500

Experience

Hayes Horizon Start-Up
Founder | Strategic Business Advisor
9/2025 - Present
Offer a range of business services to drive growth and results. Partnership with The Alternative Board (TAB), offering peer board facilitation, coaching, strategic tools and programs. Consulting services for strategic marketing and for AI strategy.
Sunnova Energy Marketing
Director, Web & Content Marketing
12/2022 - 2/2025
Spearheaded a team of web developers and content creators to optimize website SEO performance, engagement metrics, and conversion rates through various digital marketing channels. Implemented a mobile-first design and content strategy that more than doubled active time on page and increased scroll depth by over 25%, leading to substantial increases in conversion rates across all devices for targeted content. Collaborated with cross-functional teams to drive business development initiatives including international expansion, e-Commerce integration, new product launches, and legal compliance in marketing practices.
Baker Hughes Marketing
Product Marketing Director
2/2019 - 11/2022
Developed and executed marketing strategy, including MarTech roadmap, website migration, and analytics to measure and enhance customer impact KPIs throughout the marketing funnel. Implemented new systems and processes to enhance efficiency and streamline marketing operations. Streamlined technology commercialization process across all 9 OFS product lines. Led Go-To-Market strategy for Oilfield & Industrial Chemicals product line.
Schlumberger Product Management / Strategy
Product Champion Training Director
7/2017 - 1/2019
Engineered a transformative blended-learning initiative using the ADDIE framework to reverse underperformance and drive smarter investment decisions within the product technology function. Orchestrated a dynamic 10-week program integrating eLearning, virtual classes, interactive workshops, and business case development. Established new business case standards and tools to close strategic analysis gaps, ensure consistency, and elevate product investment outcomes.
Schlumberger Corporate Strategy & Development
Cameron Sales Integration
6/2016 - 12/2017
Advised Schlumberger on Cameron sales cycles and market strategies as a member of the business integration team Defined and orchestrated a training plan to integrate the Cameron sales force with the Schlumberger sales training program. Evaluated communication channels within Schlumberger's Sales & Commercial function and developed a comprehensive roadmap for improvement.
OneSubsea Corporate Strategy & Development
Director of Marketing
10/2013 - 5/2016
JV Company - Cameron + Schlumberger.
Spearheaded a global marketing strategy, building a high-performing team to drive integrated communications aligned with market positioning and growth objectives. Developed marketing for the Subsea Services Alliance, uniting three companies with a cohesive, value-based market positioning. Conceptualized and implemented a technology commercialization marketing process to streamline new product launches. Created interactive multimedia representations of the business offerings to elevate sales tools and enhance customer experience. Achieved a 17% cost reduction on a multimillion dollar budget.
Cameron International Marketing
Marketing Communications Manager
2/2012 - 9/2013
Established and led a new global Subsea Systems marketing team to devise marketing strategy and execute market positioning, advertising campaigns, global events, new website, and multimedia applications. Led market positioning and launch strategy for OneSubsea JV. Orchestrated the inauguration event for a new facility in Perth, Australia
Cameron International Marketing
Senior Marketing Marketing
1/2009 - 1/2012
Spearheaded market analysis and sales forecasting efforts for the global subsea systems division, encompassing market segmentation, competitor analysis, and geographic market profiling. Pioneered and launched a global web-based market forecasting system to enhance sales & operations planning and revenue projections. Orchestrated events in Europe, Africa, Russia, Caspian region and Brazil. Launched new technology program to multiple markets.
Cameron International Marketing
Marketing Manager, EH
7/2002 - 9/2005
Led Eastern Hemisphere (EH) market analysis, business forecasting and sales performance reporting. Provided competitor, market and country analysis to inform marketing and sales strategies. Designed databases to streamline processes and improve data accuracy. Managed customer-facing marketing activities including content development, brand awareness and EH events.
Cameron International Data Science / Analytics
Senior Market Analyst, EH
2/2000 - 6/2002
Developed a process to quantify, segment, and validate the EH markets, and forecast sales opportunities. Conducted market analysis and reconciled sales performance, producing executive level reporting and presentations.