Functional Skills

Data Analysis
Strategic Planning
Product Strategy
User Experience Design (UX)
Pricing Strategy
Product Data Management
Business Analysis
Artificial Intelligence
Digital Transformation
Voice of the Customer
User Research
User-Interface Design (UI)
Product Design
Production Planning
Product Development

Software Skills

Airtable
Asana
Confluence
Dropbox
Figma
Google Docs
Google Sheets
Google Surveys
Jira
Looker
Mailchimp
Microsoft Excel
OpenAI
Prompt Engineering
SurveyMonkey

Sector Experience

Business Services
Technology
Travel & Hospitality
Fortune 500

Experience

Edefy Product Management / Strategy
Head of Product
1/2025 - Present
Launched a 0-1 education marketplace connecting
families with teachers and host sites to form microschools.
- Defined product strategy in partnership with the Founder, translating vision into a working MVP
- Led end-to-end app prototyping in Figma with a UX designer, including user onboarding and flows for the 3-sided marketplace
- Wrote detailed product requirements for outsourced engineering teams (frontend,
backend and payments
- Successfully launched MVP and developed a product roadmap to guide future feature development and scaling

EmployBridge Product Management / Strategy
Director of Product, Client
7/2023 - 1/2025
Led product strategy for the client (demand) side of a B2B employment marketplace
Managed a team of 5 Principal and Group PMs (total organization size of 15) while acting as an IC product manager for key initiatives
Set vision and roadmap for AI/ML powered features to improve job fill rates and optimize job postings
Rebuilt and launched mobile app enabling clients to manage their onsite workforce
Launched a role-based user management product to improve platform security
Drove technical replatforming initiatives, partnering with engineering to transition from a monolith to microservices architecture

TaskRabbit Product Management / Strategy
Director of Product, Marketplace
8/2021 - 1/2023
Led strategy, roadmap and development for Taskrabbit’s two-sided marketplace
Managed and coached a team of 6 PMs while contributing as an IC product manager
for key initiatives
Launched a new category taxonomy to support personalized recommendations,
improving conversion by 15%
Set OKRs and roadmap to align teams on long-term strategy to increase revenue by
15%
Partnered with Data Science to refine matching and ranking algorithms, boosting
performance by 6%
Led redesign of the customer experience through collaborative design sprints and
experimentation
Defined a multi-year supply growth strategy in partnership with Operations, Data
Science and Marketing

Expedia Group Product Management / Strategy
Senior Manager of Product
11/2019 - 8/2021
Led a team focused on yield optimization, pricing and reducing cancellation across all Expedia brands.
Managed a team of 6 PMs while contributing as an IC product manager
Delivered $80M+ in annual revenue by testing and optimizing Vrbo rental pricing
strategies
Launched a 0-1 product to transfer Vrbo listings between owners, reducing
cancellations and saving $40M in annual revenue
Built tools to manage mass cancellations during COVID, preventing double refunds
and saving millions
Collaborated with Data Science to implement models that optimized pricing and
improved ad auction efficiency

Maxwell Product Management / Strategy
Head of Product
8/2018 - 10/2019
Integrated 5 third-party APIs, unlocking key features that helped land 5 major clients
Created and launched a go-to-market process for product releases, boosting NPS by
10%
Led a discovery, journey mapping and UX strategy to define long-term improvements to the customer experience

Motili Product Management / Strategy
Director of Product Management
1/2016 - 7/2018
Built and managed a team of 2 PMs and 4 technical support analysts
Launched a 0-1 mobile app for HVAC contractors, reducing job close time by 25%
Developed and launched an eCommerce platform integrated with core systems to
expand the customer base and drive new revenue streams

SpotX Product Management / Strategy
Senior Product Manager
6/2014 - 12/2015
Owned roadmap for data products including: forecasting, audience management platform and customer facing reporting tools

ClickBank Product Management / Strategy
Product Manager
10/2012 - 6/2014
Led ecommerce product initiatives to improve order conversion with a focus on optimizing the checkout flow

Various companies Management Consulting
Consultant
6/2011 - 10/2012
Advised small businesses on online marketing strategies, including website optimization, paid media and email marketing

Measuring Success Management Consulting
Senior Associate
9/2010 - 6/2011
Provided consulting to nonprofits to improve data-driven decision making through analytics and strategic planning