Functional Skills

Business Development
Project Management
Pricing Strategy
Financial Management
Strategic Planning
Geographic Market Entry
M&A Deal Sourcing
Accounting
Go-to-market Strategy

Software Skills

Microsoft Excel
Microsoft PowerPoint

Sector Experience

Consumer Goods
Financial Services
Healthcare
Social & Public Sector
Technology

Languages

English
French
Gujarati

Countries Worked In

BI CM FR IN CI MG SN GB

Notable Clients

EDENRED
french ministry of finance
louvre hotels
PwC
Youscribe

Big 4 Accounting
Top Consulting Firms

Experience

Edenred Sales
Senior Advisor Africa
10/2018 - Present
Edenred is a French listed company and a world leader in digital payment solutions.

Built from ground zero a go-to-market strategy in Africa consisting primarily in:

- Identifying the most strategic target customers within 5 priority governments
- Establishing strategic partnerships with local companies to source opportunities & increase our local footprint
- Enriching our digital solutions portfolio & leverage our investment into the Partech Africa Fund
- Led complex & multi-stakeholders sales process involving deal sourcing, project management & negotiation skills
- Designed lobbying strategies & secured 1:1 meetings with high officials (incl. Ministers) in 10 + countries
- Oversaw RFP’s & managed the pricing model to maintain the EBITDA target in close collaboration with the CTO

Burhani Distributors Ltd (BDL) Corporate Strategy & Development
Co-founder & Director of Business Development
1/2015 - 1/2018
BDL is a premium food & food services start-up based in Uganda launched in 2015, distributing French & European exclusive brands, started from scratch, in which I co-invested along with Kenyan investors

- Led the company's strategic development & business development operations in Uganda (Capital + Up country)
- Formulated a market-entry strategy including customer mapping, pricing policy, determined sales targets etc.
- Secured the exclusive distributorship of “Barry Callebaut” and successfully launched the brand in Uganda
- Involved in accounting & financial management, profitability & working capital analysis, debtor management

PricewaterhouseCoopers (PwC) Corporate Strategy & Development
Senior Associate – Mergers & Acquisitions
1/2011 - 1/2015
- Sourced new M&A deals in close collaboration with the firm's Partners both in France and internationally  Targeted the firm most strategic accounts & created pitch books, Information Memorandum presentations  Exposed to business modeling techniques, company valuation methods & profitability analysis
- Supervised the "PwC Emerging Markets Group", with multicultural teams based in France and internationally

Main achievements:
➔ Originated & executed a €150 Mn fundraising project with Louvre Hotels to finance expansion plans in India ➔ Originated & executed a buy-side assignment for a French SME in the fine chemical sector ➔ Originated a strategic survey for Virbac Group (animal health) planning to reinforce its presence in China

C&D International Dynamix Corporate Strategy & Development
Senior Associate
1/2008 - 1/2011
CDID, now Groupe FIE, is a consultancy company advising large groups in divesting their non-strategic assets
- Designed and implemented industrial reconversion strategy for large accounts (SEB, BASF, ThyssenKrupp etc.)  Supervised the drafting of communication & legal documents (Information Memorandum, Teaser, NDA etc.)
- Approached investors to identify potential buyers (incl. business exhibitions in Asia, Europe etc.)

French Ministry of Finance (Economic Mission) Marketing
Commercial Attaché
1/2006 - 1/2007
- Assisted in the preparation of Christine Lagarde diplomatic visits in India
- Assisted French companies in their expansion plans in India
- Drafted notes on the political and economic situation in the Southeast Asia region