• Lead end-to-end program and project management for Amazon's creator marketing initiatives, ensuring seamless coordination of strategy, timelines, deliverables, and budgets to support brand and business goals.
• Lead daily execution of influencer and creator campaigns, including program briefings, content approvals, and on-time content delivery.
• Collaborate with cross-functional teams (social, brand, marketing) and agency partners to ensure creator content aligned with
overarching campaign strategies
• Oversee complex creative production workflows, including video, photo, and UGC content, from intake through post production, ensuring all assets meet brand guidelines and creative standards.
• Act as a central liaison between cross-functional teams, creators, and stakeholders, managing intake of requests, assigning tasks, and tracking progress using internal project management systems.
• Design and implement a scalable communications strategy, including monthly newsletters to 250+ creators, providing educational materials, performance insights, and campaign best practices.
• Lead the planning and execution of high-visibility marketing activations for major events such as Prime Day, Prime Big Deal Days, and Black Friday, aligning campaign strategy with marketing channels and creative asset requirements.
• Own the full lifecycle of creator program budget management, including monthly payment operations, annual forecasting, and tracking to ensure efficiency and financia

• Supported the creation and implementation of brand marketing strategies and special initiatives, maintaining consistency with the seasonal brand vision and product collections.
• Collaborated with the creative team to brief and manage the development of marketing ideas for consistent execution across social media channels.
• Managed connections with external suppliers such as Sephora and Ulta Beauty, ensuring consistent alignment throughout collaborative marketing campaigns.
• Analytic solutions were used to analyze performance data, monitor competitor trends, and deliver actionable insights to
improve social media strategy and campaign optimization.
• Scheduled, created, and published daily content on Instagram, Facebook, and YouTube, ensuring a constant brand voice and audience engagement.

• Implemented social media tactics to increase brand awareness and interaction on sites such as Facebook, Twitter, YouTube, and Pinterest.
• Collaborated with content production firms to choose models and generate digital assets, such as photography and multimedia material.
• Monitored social media performance indicators, assessed engagement patterns, and provided results in weekly and monthly reports to help guide strategy changes.
• Evaluated how social media interactions affect brand impression, giving actionable information during team meetings and
recaps.
• Created and planned platform-specific content to provide a consistent brand presence and drive audience engagement.

• Managed daily community involvement across eight social channels, including post moderation and coordination with customer support teams to guarantee prompt replies to queries.
• Managed organic social asset distribution to key partners, including overseas markets and agencies, to ensure brand
consistency and timely execution.
• Developed and submitted organic social content briefs, as well as selected monthly and campaign-specific briefs, to support integrated marketing strategy.
• Managed digital paid advertising operations, such as asset management, monitoring link development, and performance measure reporting, to improve campaigns.
• Collaborated with foreign marketing teams to assess paid media plans, coordinate tactics, and develop digital media briefs that included goals, budgets, and platform approaches.

• Supported the administration of digital acquisition channels such as paid search, SEO, Google PLAs, display advertising, social media, and affiliate marketing.
• Developed daily, weekly, and monthly performance reports by evaluating important indicators to discover patterns and give actionable insights for improvement.
• Monitored campaign performance against KPIs and revenue targets, proposing changes to ensure alignment with strategic objectives.
• Helped manage budgets for marketing activities, as well as review estimates and bills to guarantee financial correctness and
responsibility.
• Coordinated creative briefing processes, managed asset approvals, and ensured delivery across internal and external partners.

• Executed marketing initiatives across paid social and display advertising channels, working with cross-functional departments such as Creative, Merchandising, and external suppliers.
• Managed the whole email production process, from creative concept and asset creation to quality assurance, deployment, and
performance analysis.
• Created and carried out media plans for ongoing and seasonal campaigns, coordinating creative briefs and asset delivery with media strategies to ensure campaign success.
• Coordinated content creation for weekly email layouts, ensuring deadlines were met and marketing deliverables were in sync with the promotional schedule.
• Analyzed campaign performance and marketing analytics to provide actionable insights for future plans via quarterly reports.