Functional Skills

Communications
Innovation Management
Strategic Planning
Content Strategy
Digital Marketing / Advertising
Data Transformation
Business Analysis
Talent Acquisition
Product Strategy
Product Innovation
Product Marketing
Product Launch
Retail Management
Commercial Strategy
E-commerce Implementation

Software Skills

Amazon Marketplace
Shopify

Sector Experience

Business Services
Consumer Goods
Financial Services
Healthcare
Retail
Fortune 500

Experience

maven Corporate Strategy & Development
COURSE INSTRUCTOR
1/2023 - Present
• Launched eCom 201 – course helps build strategy & plan for growth across GTM, full funnel marketing, and product management. Named Top 50 Maven course. Course rated a 5/5 stars and hosted 20+ in 1 st cohort.
STRIPES GROUP Management Consulting
EXECUTIVE ADVISOR - DIGITAL, GROWTH, RETAIL
1/2023 - Present
• Advises leading growth equity firm that makes 10- 150 million investments in internet, software, healthcare IT and branded consumer products businesses and currently has 1.5 billion+ in assets under management, ex: Refinery29, Reformation (acquired by Permira), On Running (NYSE: ONON), Levain Bakery, Monday
Vital Proteins Corporate Strategy & Development
VP, ECOMMERCE (GENERAL MANAGER) & MARKETING
1/2022 - 1/2023
• Responsible for US online P&L ($XXXM) for all digital channels (DTC, Amazon) and overall brand, marketing, strategy to be the highest growth channel. Leads team of 20+ inclusive of GMs, Marketing (Organic Growth/Communications, Acquisition, CRM), Product, Engineering, Analytics, GTM, Tech. Led key consumer moments (+300% YoY growth) – eComm landed '22 as highest growth channel, outpacing the marketplace; optimized marketing & comms efforts (+25% YoY in ROAS) and revamped tech stack to become the most profitable channels across the marketplace.
Everlane Product Management / Strategy
HEAD OF DIGITAL EXPERIENCE, STRATEGY, OPERATIONS, & MARKETING
1/2021 - 1/2022
• Responsible for US online P&L, growth targets, digital transformation, and personalization goals through building and leading team vision/culture, strategy, and business roadmap. Built foundation for profitable growth and exceeded profitability targets for the year through returns initiative and marketing efficiencies.
Nike Corporate Strategy & Development
DIRECTOR/GM, APPAREL, GLOBAL NIKE DIRECT
1/2017 - 1/2021
• Responsible for global omnichannel apparel revenue and growth targets and strategic planning/AOP. In FY19, led new offense to ~$1B in NDDC apparel demand, in FY20 +44% growth vs LY (+34% target)
• Built a new 20+ person team, strategy, operating model, KPIs, insights, & branding for apparel: leading geo & global teams in bringing together business, brand, new commerce, merchandising, supply chain, services, digital/physical product, and operational needs. Led digital category expansion via Maternity, Yoga, Hijab.
• Built end-to-end offense, strategy for inclusive sizes (plus, big & tall), +94% YoY growth
Walmart Marketing
MARKETING PARTNERSHIPS & GROWTH LEAD, TOYS
1/2016 - 1/2017
• Growth consultant for 20+ Toys & Baby brands such as: Mattel, Lego, Crayola & Kimberly Clark in accelerating their Walmart.com P&L, digital investments, & end-to-end marketing efforts
• Launched new digital marketing reporting & insights, quarterly/annual business reviews for Baby & Toys, in which Walmart serves as the nation's largest toy retailers
Walmart Marketing
OMNI MARKETING & INNOVATION MANAGER
1/2014 - 1/2016
• Led digital marketing org, strategy, targets & reporting for all social, multichannel/store, influencer, referral, & retention marketing to efficiently scale from 5 to 1000+ markets
• Piloted & scaled referral (Walmart.com/refer), influencer network, and subscription loyalty strategies (#walmartgrocerypickup & #walmartgrocerybox) that scaled across online grocery markets & through global Walmart/Sam's Club businesses
Walmart Corporate Strategy & Development
CHIEF OF STAFF + SENIOR BUSINESS ANALYST
1/2013 - 1/2014
• As chief of staff for Online Grocery GM, built business objectives, brand communications blueprint, financial targets, operating model, and go-to-market launch for first Online Grocery Pickup market, hitting revenue targets, timeline, cost benchmarks. GTM blueprint leveraged for 1000+ markets.
• Launched site merchandising for Walmart.com/grocery, social/content strategy & optimized E2E consumer journey efficiencies for food subscription business – refining process and business model for vendor partnerships, consumer distribution, customer care, and influencer marketing
Electronic Arts
Walmart Product Management / Strategy
ECOMMERCE MERCHANDISING
1/2012 - 1/2013
• As part of EA's startup eCommerce division, built foundational tools to scale to overall $3B business
• Brought to life new pricing and go to market tools of Origin.com and looked after digital business, growth/revenue targets, and E2E consumer journey of EA Sports & The Sims