Functional Skills
CRM Selection / Implementation
Content Marketing
Customer Experience
Operational Efficiency
Cost Reduction
Software Skills
Asana
Basecamp
Canva
G Suite
Google Analytics
Hubspot
Microsoft Office
Salesforce
Salesforce Pardot
Sector Experience
Business Services
Healthcare
Life Sciences & Pharma
Media & Entertainment
Travel & Hospitality
Languages
English
Experience
GROW YOUR EVENTS
Marketing
Consultant
3/2019 - Present
Consulted on strategy, execution, measurement, and ROI for events
Transformed strategies to address customer goals. Built process, customer journeys, solutions, and execution plans to align outcomes with targeted goals.
Established processes for on-boarding new customers and training team members.
Directed project plans and logistics to deliver on-time, budget, and scope for multiple events.
Conceptualized, designed, and executed partnerships and managed vendor relationships.
Transformed strategies to address customer goals. Built process, customer journeys, solutions, and execution plans to align outcomes with targeted goals.
Established processes for on-boarding new customers and training team members.
Directed project plans and logistics to deliver on-time, budget, and scope for multiple events.
Conceptualized, designed, and executed partnerships and managed vendor relationships.
Hologic
Marketing
Director, Trade Shows and Events
11/2016 - 12/2018
Defined multiyear vision, developed growth strategy, and executed annual event marketing, communications, and sponsorship plan for 175+ annual events. Introduced, established, and tracked key metrics, KPIs and ROI.
Collaborated with and led cross functional teams to align 360-degree strategies including marketing, branding, communications, demand, and thought leadership. Drove change, managed strategy, and executed programs and produced ROI dashboards
Collaborated with and led cross functional teams to align 360-degree strategies including marketing, branding, communications, demand, and thought leadership. Drove change, managed strategy, and executed programs and produced ROI dashboards
JFL Marketing
Marketing
Principal
10/2012 - 11/2016
Event marketing and project management consultancy focusing on strategy, execution, and process improvement.
Directed and integrated teams, processes, communications, and timelines for event company acquisition.
Researched concepts, recommended solutions and produced events, conferences, trade shows and sponsorships activations.
Increased sales 75% for products Vrou, Clif, Chia Company, Rising Tide, and others through field marketing initiatives.
Directed and integrated teams, processes, communications, and timelines for event company acquisition.
Researched concepts, recommended solutions and produced events, conferences, trade shows and sponsorships activations.
Increased sales 75% for products Vrou, Clif, Chia Company, Rising Tide, and others through field marketing initiatives.
PerkinElmer
Marketing
Senior Manager Corporate Programs
4/2007 - 8/2012
Global project leader who:
Improved ROI by 15% ($1.35M) by delivering strategic plan that identified solutions and met objectives. Focused on KPIs, metrics and analysis.
Produced operating standards (SOPs) for 250+ annual events. Managed compliance and reporting.
Conducted research, evaluated customer insights, and analyzed data to identify new programs.
Reduced operating budget by $1+ Million by leveraging technology to improve quality control and consistency.
Improved ROI by 15% ($1.35M) by delivering strategic plan that identified solutions and met objectives. Focused on KPIs, metrics and analysis.
Produced operating standards (SOPs) for 250+ annual events. Managed compliance and reporting.
Conducted research, evaluated customer insights, and analyzed data to identify new programs.
Reduced operating budget by $1+ Million by leveraging technology to improve quality control and consistency.