Functional Skills
Business Analysis
Business Planning
Business Operations
Business Development
Financial Planning & Analysis (FP&A)
Financial Modeling
Operational Efficiency
Strategic Planning
Cost Reduction
Revenue Cycle Optimization
Compensation Strategy
Marketing Analytics
Accounts Receivable
Business Analytics
Data Analysis
Software Skills
PowerBI
SQL
Microsoft Excel
Snowflake
Quickbooks
Data visualization
Microsoft PowerPoint
Google Sheets
Sector Experience
Financial Services
Media & Entertainment
Real Estate
Retail
Technology
Notable Clients
Prohaska Consulting
Strategy Source
Experience
PROHASKA CONSULTING
Finance
Fractional CFO
2/2023 - Present
Provide financial leadership for a $5M consulting firm with 8 employees and 50 consultants, overseeing P&L, revenue forecasting, cash flow management, operational controls, cap table management, AP/AR, taxation, and business insurance. Selected Contributions:
• Designed and implemented a business-wide financial model that aligned operational metrics with revenue and expenses to improve decision-making.
• Established divisional P&Ls for three business units, increasing accountability and transparency.
• Redesigned compensation structures, shifting from revenue-based to EBITDA-driven incentives to enhance profitability.
• Designed and implemented a business-wide financial model that aligned operational metrics with revenue and expenses to improve decision-making.
• Established divisional P&Ls for three business units, increasing accountability and transparency.
• Redesigned compensation structures, shifting from revenue-based to EBITDA-driven incentives to enhance profitability.
Cox Communications
Data Science / Analytics
Strategic Advertising Yield Leader
1/2022 - 1/2025
Led the transformation of the linear addressable digital advertising business, scaling revenue from $152K (2022) to $5.3M (2024) by centralizing yield management, pricing strategy, and operational controls. Selected Contributions:
• Developed automated reporting dashboards (Power BI), leveraging SQL, Excel, and Power Query to optimize advertising performance.
• Built KPI frameworks to track linear advertising yield, enhancing pricing and sales execution.
• Spearheaded the transition from traditional cable to digital addressable advertising, leading execution and revenue expansion.
• Developed automated reporting dashboards (Power BI), leveraging SQL, Excel, and Power Query to optimize advertising performance.
• Built KPI frameworks to track linear advertising yield, enhancing pricing and sales execution.
• Spearheaded the transition from traditional cable to digital addressable advertising, leading execution and revenue expansion.
TAMARIX EQUITY
Finance
Acquisition Finance Consultant, Pool Services Portfolio
1/2021 - 1/2022
Supported M&A efforts for a private equity firm, identifying, analyzing, and structuring acquisition targets. Selected Contributions:
• Conducted financial due diligence on a $3M acquisition target, leading to the acquisition of the first portfolio company, The Pool Company (Rivervale, NJ) with a projected 14.2% EBITDA margin.
• Developed a three-year financial plan for a new portfolio company using a hub-and-spoke regional expansion model.
• Designed equity retention models to align incentives for acquired business operators.
• Conducted financial due diligence on a $3M acquisition target, leading to the acquisition of the first portfolio company, The Pool Company (Rivervale, NJ) with a projected 14.2% EBITDA margin.
• Developed a three-year financial plan for a new portfolio company using a hub-and-spoke regional expansion model.
• Designed equity retention models to align incentives for acquired business operators.
Prismatik
Finance
SVP, Finance and Operations, Digital Retail Operations
1/2020 - 1/2021
Led the transition of a SaaS startup from a consulting model to a product-based business, overseeing finance, operations, GTM strategy, and investor relations. Selected Contributions:
• Built financial models and cap tables, positioning the company for scalable growth.
• Successfully onboarded $50K in initial customer revenue within the first quarter.
• Guided a women's golf retailer through a COVID-driven pivot to DTC eCommerce, resulting in $300K+ YOY revenue growth (32.8%).
• Built financial models and cap tables, positioning the company for scalable growth.
• Successfully onboarded $50K in initial customer revenue within the first quarter.
• Guided a women's golf retailer through a COVID-driven pivot to DTC eCommerce, resulting in $300K+ YOY revenue growth (32.8%).
FirstKey Homes
Data Science / Analytics
Director, Business Analytics, Property Management Operations
1/2017 - 1/2020
Led analytics for a $4B private equity-backed real estate firm, supporting a 25,000-property rental portfolio. Selected Contributions:
• Built and led a 7-person analytics team, driving insights into $4B in property acquisitions.
• Developed nine variable compensation plans for 170+ employees across operations and sales.
• Created KPI dashboards and financial reporting to enhance investor visibility and decision-making.
• Built and led a 7-person analytics team, driving insights into $4B in property acquisitions.
• Developed nine variable compensation plans for 170+ employees across operations and sales.
• Created KPI dashboards and financial reporting to enhance investor visibility and decision-making.
Yellow Pages
Finance
Director, FP&A & Sales Operations, Advertising
1/2012 - 1/2017
Oversee team of 15 various Sales Operations and Finance for National Advertising Sales Business Unit with $250M in revenue.
Benchmark Brands
Data Science / Analytics
Manager, Marketing Analytics
8/2011 - 11/2012
Oversee marketing analytics for Amazon, Affiliate Sales, Google SEM, Display, and CSE programs.
The Weather Channel
Sales
Manager, Advertising Yield & Sales Operations
5/2005 - 8/2011
Built digital inventory management system for TWC's digital properties
The Weather Channel
Product Management / Strategy
Meteorology Product Developer
7/2000 - 4/2004
Build patented weather products to support consumer and advertising objectives for TWC.