Functional Skills
Business Analysis
Business Development
Business Operations
Change Management / Org Design
Data Strategy
Digital Transformation
Healthcare Analytics
Market Research
Regulatory Compliance
Program Management
Agile Software Development
Innovation Management
Project Management
Product Marketing
Product Data Management
Software Skills
Salesforce
Salesforce Marketing Cloud
Adobe Creative Cloud
Sector Experience
Business Services
Healthcare
Life Sciences & Pharma
Technology
Notable Clients
Allergan
Bayer
Bristol-Myers Squibb
Fortune 500
Experience
BRISTOL MYERS SQUIBB
Marketing
Marketing Communications & Engagement
3/2024 - 3/2025
Supported Market Access teams across Europe by leading marketing and communications initiatives, driving alignment, and enhancing engagement strategies.
BRISTOL MYERS SQUIBB
Marketing
Senior Manager, Worldwide Omnichannel Capability Lead, Commercial Excellence
3/2021 - 3/2024
Oversaw omnichannel platform strategy to ensure seamless integration and smooth customer experience.
• Capability & market strategy
• Successful Standup of foundational digital capabilities including field-triggered emails, home office emails, central and local website support models, digital consent capture and insights and analytics.
• Roadmap creation and management, including new capabilities support models, analytics, maturity modelling and recommendations report for senior leadership.
• Utilised AI tools, such as Next Best Actions, to provide insights to representatives on customer profiles and tailor content effectively, enhancing engagement strategies.
• Played a key role in supporting the implementation of AI-driven solutions for a new commercialisation model, contributing to improved operational efficiencies and customer outreach.
• Change management & training
• Co-Led the change management process for enterprise capability designed to transform the ways of working and onboard he local matrix teams.
• Materials and onboarding resulted in rapid uptake with markets becoming global leaders with 95% adoption rate
• Process development & new Operating Models
• Co-led overhaul of existing process to include 'self-service' options to leverage global platforms, eliminating global 3rd party vendors, enhanced local
• Capability & market strategy
• Successful Standup of foundational digital capabilities including field-triggered emails, home office emails, central and local website support models, digital consent capture and insights and analytics.
• Roadmap creation and management, including new capabilities support models, analytics, maturity modelling and recommendations report for senior leadership.
• Utilised AI tools, such as Next Best Actions, to provide insights to representatives on customer profiles and tailor content effectively, enhancing engagement strategies.
• Played a key role in supporting the implementation of AI-driven solutions for a new commercialisation model, contributing to improved operational efficiencies and customer outreach.
• Change management & training
• Co-Led the change management process for enterprise capability designed to transform the ways of working and onboard he local matrix teams.
• Materials and onboarding resulted in rapid uptake with markets becoming global leaders with 95% adoption rate
• Process development & new Operating Models
• Co-led overhaul of existing process to include 'self-service' options to leverage global platforms, eliminating global 3rd party vendors, enhanced local
Allergan Medical Aesthetics
Product Management / Strategy
Digital Operations Manager
2/2020 - 12/2020
integration.
• Led the strategy for the use of email marketing and the Salesforce platform across multiple brands, resulting in increased adoption of email marketing, enhanced consent collection practices
• Collaborated with internal and external teams to achieve seamless integration of Veeva CRM and Salesforce Marketing Cloud, leading to the adoption of a global content strategy and improved data collection for beter analysis.
• Led the strategy for the use of email marketing and the Salesforce platform across multiple brands, resulting in increased adoption of email marketing, enhanced consent collection practices
• Collaborated with internal and external teams to achieve seamless integration of Veeva CRM and Salesforce Marketing Cloud, leading to the adoption of a global content strategy and improved data collection for beter analysis.
Johnson & Johnson
Other
Healthcare Solutions Leader
1/2016 - 1/2020
Drive the development and implementation of cuting-edge solutions within the healthcare sector.
• Process & Strategy:
• Strategizing, overseeing, and managing healthcare solution roadmap across multiple therapies to improve patient outcomes and feed value based outcomes for market access
• Streamlines two Global Teams, cuting costs and enhancing strategic alignment, in line with company goals and strategy.
• Devised impactful solution strategy for a 2.5m-3m patient market, adding value to healthcare system.
• Research, Evaluation and Proof of Concept
• Created a business case based on research, real time feedback from patients and HCPs for the validation of an innovative solution aimed at patients suffering from Crohn's disease.
• Finance & Budget Management:
• Atained £1.5m funding for time-to-diagnosis solution, Innovated Evidence Generation strategy.
• Compliance & Medical Device Certification
• Directing Medical Device Certification process, ensuring end-to-end compliance.
• Successful Class 1 certification of a patient application directed to improve patient outcomes.
• Process & Strategy:
• Strategizing, overseeing, and managing healthcare solution roadmap across multiple therapies to improve patient outcomes and feed value based outcomes for market access
• Streamlines two Global Teams, cuting costs and enhancing strategic alignment, in line with company goals and strategy.
• Devised impactful solution strategy for a 2.5m-3m patient market, adding value to healthcare system.
• Research, Evaluation and Proof of Concept
• Created a business case based on research, real time feedback from patients and HCPs for the validation of an innovative solution aimed at patients suffering from Crohn's disease.
• Finance & Budget Management:
• Atained £1.5m funding for time-to-diagnosis solution, Innovated Evidence Generation strategy.
• Compliance & Medical Device Certification
• Directing Medical Device Certification process, ensuring end-to-end compliance.
• Successful Class 1 certification of a patient application directed to improve patient outcomes.
Janssen Pharmaceuticals (Johnson & Johnson)
Product Management / Strategy
Senior Digital Project Manager
1/2014 - 1/2016
• Orchestrating all aspects of the project to deliver a successful, compliant, and user-friendly portal that meets the needs of both the pharmaceutical company and the healthcare professionals it serves.
• Collaborating with multi-functional matrix teams to develop regional Digital Initiative roadmap, driving brand alignment and improved HCP customer journey.
• Segmenting customers for tailored profiles and user journeys.
• Effectively launched the development of the UKI HCP platform, creating a unified platform for multiple brands by integrating CRM systems. Ensured timely, budget-compliant, and specification-aligned delivery.
• Collaborating with multi-functional matrix teams to develop regional Digital Initiative roadmap, driving brand alignment and improved HCP customer journey.
• Segmenting customers for tailored profiles and user journeys.
• Effectively launched the development of the UKI HCP platform, creating a unified platform for multiple brands by integrating CRM systems. Ensured timely, budget-compliant, and specification-aligned delivery.
BAYER AG Interactive
Marketing
Marketing Manager (or Product Manager
8/2012 - 1/2014
• Effectively managed a £1M digital marketing budget, driving the Global Digital Strategy. Implemented an ROI framework, launched products globally, and introduced innovations like Closed Loop Marketing and Virtual Sales Reps, enhancing sales force efficiency and delivering impactful results.
Novartis
Marketing
Digital Project Manager
1/2012 - 8/2012
Digital Project management
Johnson & Johnson
Marketing
Digital Marketing Consultant
1/2011 - 1/2012
Digital Project Manager
Star Business ISP
Marketing
Online Marketing Manager
1/2008 - 1/2010
Online marketing / product marketing