Functional Skills
Business Analysis
Business Development
Business Operations
Change Management / Org Design
Commercial Strategy
Financial Modeling
Market Research
Project Management
Strategic Planning
Marketing Mix Planning
IT Asset Management
Real Estate Investing
Supply Chain Integration
Software Skills
Microsoft Office
Certifications
Six Sigma Green Belt
Sector Experience
Automotive
Business Services
Consumer Goods
Real Estate
Retail
Languages
English
Spanish
Experience
Illuminare Management, LLC
Management Consulting
Founder & Principal Consultant
3/2020 - Present
Independent strategy and management consultancy, formalized as Illuminare in 2023 (previously Curio & Consulting). Provide advisory services in operations, business strategy, financial analysis, and commercial real estate.
• Strategic & Operational Consulting: Help clients streamline operations, cut costs, and execute growth strategies
• Commercial Real Estate Advisory: Support clients with market research, feasibility studies, entitlement/zoning considerations, and financial modeling.
• Partnership & Market Development: Build connections with developers, municipalities, capital sources and strategic partners to advance projects and expand opportunities.
• Automotive Brokerage (2020–2023): Founded and managed an automotive brokerage importing and selling classic vehicles from Europe and South Africa, generating over $500K+ in sales.
• Strategic & Operational Consulting: Help clients streamline operations, cut costs, and execute growth strategies
• Commercial Real Estate Advisory: Support clients with market research, feasibility studies, entitlement/zoning considerations, and financial modeling.
• Partnership & Market Development: Build connections with developers, municipalities, capital sources and strategic partners to advance projects and expand opportunities.
• Automotive Brokerage (2020–2023): Founded and managed an automotive brokerage importing and selling classic vehicles from Europe and South Africa, generating over $500K+ in sales.
Brown Realty Group
Other
Managing Director – Commercial Real Estate Agent
2/2024 - Present
• Represent buyers, sellers, and tenants in industrial, multifamily, and retail transactions.
• Provide clients with financial analysis, underwriting, and market insights to guide acquisition and leasing strategies.
• Strengthen relationships with developers, investors, and municipalities to drive successful outcomes.
• Provide clients with financial analysis, underwriting, and market insights to guide acquisition and leasing strategies.
• Strengthen relationships with developers, investors, and municipalities to drive successful outcomes.
The Home Depot
Product Management / Strategy
Associate Product Development Merchant
1/2019 - 10/2020
• Managed the end-to-end product lifecycle (development, sourcing, supply chain, packaging, merchandising, and retail processes) with annual category sales exceeding $100 million.
• Led comprehensive market research on consumer needs, industry trends, and competitors to guide product development, shape assortments, and strengthen sales strategies.
• Partnered with eCommerce teams to improve online sales strategies, driving sales growth and customer satisfaction.
• Launched proprietary lighting line projected at $20 million in annual sales.
• Negotiated supplier agreements to cut $1 million (12%) in costs.
• Piloted new assortments in category test, forecasted to increase sales by $10 million (20%).
• Partnered with suppliers across Asia, Europe, and Central America to develop and source products, ensuring quality and cost efficiency.
• Streamlined internal processes to reduce redundancies, improve collaboration, and accelerate project delivery.
• Led comprehensive market research on consumer needs, industry trends, and competitors to guide product development, shape assortments, and strengthen sales strategies.
• Partnered with eCommerce teams to improve online sales strategies, driving sales growth and customer satisfaction.
• Launched proprietary lighting line projected at $20 million in annual sales.
• Negotiated supplier agreements to cut $1 million (12%) in costs.
• Piloted new assortments in category test, forecasted to increase sales by $10 million (20%).
• Partnered with suppliers across Asia, Europe, and Central America to develop and source products, ensuring quality and cost efficiency.
• Streamlined internal processes to reduce redundancies, improve collaboration, and accelerate project delivery.
The Home Depot
Marketing
Senior Manager – In-Store Environment(06/2014
6/2014 - 1/2019
• Oversaw $20+ million annual budget supporting promotions and events for a nationwide network of ~2,000 stores.
• Led cross-functional corporate and field teams to design and implement in-store fixture strategies, aligning merchandising and execution across 2,000 stores and improving execution and sales performance.
• Achieved $1+ million in cost savings with a return on investment (ROI) of less than a year on a structure rollout.
• Formed strategic supplier partnerships and negotiated contracts that improved freight efficiencies, lowered in-store labor costs, and optimized material sourcing.
• Led cross-functional corporate and field teams to design and implement in-store fixture strategies, aligning merchandising and execution across 2,000 stores and improving execution and sales performance.
• Achieved $1+ million in cost savings with a return on investment (ROI) of less than a year on a structure rollout.
• Formed strategic supplier partnerships and negotiated contracts that improved freight efficiencies, lowered in-store labor costs, and optimized material sourcing.
The Home Depot
Marketing
Manager – In-Store Environment(06/2012
6/2012 - 6/2014
• Oversaw $8 million budget for promotional signage and campaigns across ~2,000 stores.
• Delivered over $1M in cost savings through freight and process improvements.
• Collaborated closely with cross-functional departments to develop and execute cohesive strategies for marketing initiatives, ensuring alignment with organizational goals and objectives.
• Directed vendor relationships to ensure timely and high-quality deliverables.
• Ensured on-time execution of signage elements, maintaining high quality standards and meeting project timelines.
• Delivered over $1M in cost savings through freight and process improvements.
• Collaborated closely with cross-functional departments to develop and execute cohesive strategies for marketing initiatives, ensuring alignment with organizational goals and objectives.
• Directed vendor relationships to ensure timely and high-quality deliverables.
• Ensured on-time execution of signage elements, maintaining high quality standards and meeting project timelines.
Big Red Rooster
Marketing
Program Manager
3/2011 - 6/2012
• Managed multimillion-dollar promotional campaigns and merchandising rollouts.
• Served as primary client liaison, ensuring satisfaction and long-term partnership success.
• Spearheaded the end-to-end process of strategy development, marketing planning, and execution to achieve impactful results and drive sales growth.
• Served as primary client liaison, ensuring satisfaction and long-term partnership success.
• Spearheaded the end-to-end process of strategy development, marketing planning, and execution to achieve impactful results and drive sales growth.
BBDO
Marketing
Assistant Account Executive/Account Coordinator/Intern
6/2007 - 3/2011
• Coordinated national ad campaigns for AT&T, including the "Rethink Possible" launch.
• Managed multimillion-dollar print/radio budgets and vendor contracts.
● Non-Profit
• Managed multimillion-dollar print/radio budgets and vendor contracts.
● Non-Profit