Functional Skills
Business Development
Content Marketing
Customer Experience
Data Strategy
Digital Marketing / Advertising
Marketing Strategy
Media Strategy
Strategic Planning
Brand Strategy
Change Management / Org Design
Communications
Content Strategy
Growth Marketing
Organizational Design
Voice of the Customer
Sector Experience
Healthcare
Media & Entertainment
Social & Public Sector
Technology
Fortune 500
Experience
Medforth Global Healthcare Education
Marketing
Chief Marketing and Enrollment Officer
9/2018 - 8/2025
Responsible for enrollment growth across the enterprise of P/E-backed global medical and veterinary higher education entities, including management of global marketing, recruitment (sales), admissions, and enrollment operations throughout the customer journey.
• Established 50+ medical school academic feeder partnerships globally, creating growth and a future pipeline.
• Opened new growth markets and expanded existing markets in MENA, Oceania, the UK / Europe, Canada, and East Asia.
• Utilized market and customer insights to drive new creative executions, outreach channels, and key messaging.
• Operationalized technology stack including CRM, marketing automation, AI, and websites.
• Demonstrated resourceful, nimble, and imaginative crisis leadership in response to the pandemic and reputation challenges.
• Managed a team of 150+ colleagues across 13 time zones worldwide.
• Established 50+ medical school academic feeder partnerships globally, creating growth and a future pipeline.
• Opened new growth markets and expanded existing markets in MENA, Oceania, the UK / Europe, Canada, and East Asia.
• Utilized market and customer insights to drive new creative executions, outreach channels, and key messaging.
• Operationalized technology stack including CRM, marketing automation, AI, and websites.
• Demonstrated resourceful, nimble, and imaginative crisis leadership in response to the pandemic and reputation challenges.
• Managed a team of 150+ colleagues across 13 time zones worldwide.
Tenet Healthcare
Marketing
Chief Marketing Officer / VP, Marketing & Strategy
5/2014 - 7/2018
Established, led, and built a national consumer engagement marketing organization from scratch. Architect of strategy for the development, design, and use of contemporary tools, including marketing automation powered by strong CRM, rebuilding of 50+ high performing websites, and highly effective search engine optimization (SEO).
• Managed a $75M media budget; achieved annual buying efficiencies that allowed for reallocation of funds to non-media brand-building achievements.
• Implemented evidence-based consumer engagement with a focus on ROI and driving growth, resulting in double-digit revenue growth across key service lines.
• Led an enterprise change management process and culture shift for >130K colleagues from an old-school approach of "marketing by gut" to data-driven decision-making.
• Attracted high-caliber talent by offering a shared vision of success and career growth opportunities.
• Incorporated strategic roadmapping and created a standardized approach across >50 brands and hundreds of facilities nationally.
• Established data science analytics to turn data into useful information to inform intelligent decision-making.
• Managed a $75M media budget; achieved annual buying efficiencies that allowed for reallocation of funds to non-media brand-building achievements.
• Implemented evidence-based consumer engagement with a focus on ROI and driving growth, resulting in double-digit revenue growth across key service lines.
• Led an enterprise change management process and culture shift for >130K colleagues from an old-school approach of "marketing by gut" to data-driven decision-making.
• Attracted high-caliber talent by offering a shared vision of success and career growth opportunities.
• Incorporated strategic roadmapping and created a standardized approach across >50 brands and hundreds of facilities nationally.
• Established data science analytics to turn data into useful information to inform intelligent decision-making.
WCHL FM-AM / Chapelboro.com
Media & Communications
Owner, CEO, & Managing Partner
2/2009 - 5/2014
Purchased a legacy media single-platform business and transformed it into a multi-platform, multi-revenue stream, hyperlocal media company. Developed "Digital Town Square," a groundbreaking digital platform model for the radio industry. Within 24 months, unique users grew from 25K to 70K per month, and the platform received national recognition.
• Leveraged market opportunity in digital media to create a new revenue stream generating 25% of corporate revenue from a base of 0% two years prior.
• Added FM frequency in a nimble reaction to a change in FCC rules, resulting in double-digit YoY revenue growth compared with low single digits nationally.
• Leveraged market opportunity in digital media to create a new revenue stream generating 25% of corporate revenue from a base of 0% two years prior.
• Added FM frequency in a nimble reaction to a change in FCC rules, resulting in double-digit YoY revenue growth compared with low single digits nationally.
NBC / WNCN-TV
Media & Communications
President & General Manager
6/2005 - 2/2009
Rebuilt a struggling brand and gained share against entrenched market leaders. Responsible for day-to-day management of all operations of $15M business, including Sales, Marketing, News, Finance, IT, Engineering, Operations, and Human Resources (150 employees). Served as the public face of the company, interacting daily with the business community and consumers.
• Transformed news product into a credible and distinctive identity, resulting in 25% audience growth.
• Created a new revenue stream from small businesses wanting geo-targeted advertising, building a hyperlocal network of 30 micro-sites rolled into a TV station portal.
• Established innovative advertising partnership resulting in an award-winning healthcare advertorial program.
• Transformed news product into a credible and distinctive identity, resulting in 25% audience growth.
• Created a new revenue stream from small businesses wanting geo-targeted advertising, building a hyperlocal network of 30 micro-sites rolled into a TV station portal.
• Established innovative advertising partnership resulting in an award-winning healthcare advertorial program.
NBC
Marketing
Vice President, Retail Operations & Consumer Marketing
6/1998 - 6/2005
Executive in charge of NBC's retail, studio tour, online merchandise, and consumer marketing strategies. Directed a staff of 120 in all aspects of the business, including Product Development, Human Resources, Financial and Operational Systems, Inventory Controls, Warehousing, Security, Policies and Procedures, Visual Planning, Marketing, and Production.
• Built revenues from a $3M base to $13M and grew the NBC Studio Tour business 275% in two years.
• Slashed >$2M of cost from operating expenses, resulting in positive EBITDA after the first year of operations.
• Managed the planning, development, and execution of NBC's new retail attraction showcase, the "NBC Experience Store" at Rockefeller Center, and developed a new strategy for the launch of NBC's online and print catalogs.
• Built revenues from a $3M base to $13M and grew the NBC Studio Tour business 275% in two years.
• Slashed >$2M of cost from operating expenses, resulting in positive EBITDA after the first year of operations.
• Managed the planning, development, and execution of NBC's new retail attraction showcase, the "NBC Experience Store" at Rockefeller Center, and developed a new strategy for the launch of NBC's online and print catalogs.
NBC Europe
Media & Communications
Vice President, Creative Services & Station Marketing
1/1996 - 6/1998
Relocated to London to execute NBC's strategic vision and goals for two pan-European channels, CNBC Europe and NBC Europe.
• Established brand awareness throughout 44 countries.
• Reimagined on-air branding, resulting in brand engagement, affinity, and clarity of purpose.
• Established vision and installed operating systems within the Creative Services and Marketing departments.
• Established brand awareness throughout 44 countries.
• Reimagined on-air branding, resulting in brand engagement, affinity, and clarity of purpose.
• Established vision and installed operating systems within the Creative Services and Marketing departments.