Functional Skills

Business Development
Project Management
Business Analysis
Learning & Development
Simulations
Quality Assurance
Proposal Writing
Risk Management
Instructional Design
Organizational Strategy
Leadership Development
Communications
Innovation Management

Sector Experience

Business Services
Social & Public Sector
Technology
Big 4 Accounting
Top Consulting Firms

Experience

Zeina Salameh Consulting Corporate Strategy & Development
Founder and Independent Education and Strategy Consultant
11/2024 - Present
Providing quality assurance, eLearning reviews, and instructional design oversight to multiple EdTech and
corporate training clients.
• Providing strategic consulting for educational institutions and EdTech initiatives
• Managing one direct employee and overseeing project deliverables
• Conducting quality assurance for digital training materials, focusing on usability, accessibility, and
compliance with learning standards.
• Advising on curriculum enhancements (eLearning, ILT, blended solutions) and emerging technologies (AI, VR/AR) to optimize learner outcomes.
• Managing eLearning content creation and updates, ensuring alignment with client objectives and best
practices.
• Collaborating with stakeholders to identify program improvement opportunities based on learner feedback and analytics.

PricewaterhouseCoopers (PwC) Management Consulting
Senior Consultant
10/2022 - 10/2024
Served as a business-focused consultant delivering end-to-end L&D strategy, operating models, and KPI frameworks for government, higher education, and corporate clients in the Middle East.
• Led cross-functional teams and worked alongside PwC directors and partners to design comprehensive operating models and governance structures, including stakeholder journey maps and partnership frameworks, enabling clients to scale learning programs efficiently.
• Managed multimillion-dollar projects that combined EdTech integration with organizational strategy, developing measurable KPIs to track ROI and training effectiveness.
• Led AI integration & training within PwC's Education team, incorporating AI-powered EdTech solutions.
• Developed and contributed to proposals for large-scale learning and development projects, supporting business growth and securing new engagements
• Spearheaded EdTech strategy development, including AI-driven learning tools & VR-based training.

SYMGERY Start-Up
Learning Experience Designer
12/2021 - 10/2022
Designed innovative learning resources (VR, AR, eLearning) and medical simulations to improve training for
spine surgery professionals.
• Provided guidance as the sole education expert, aligning curriculum strategies with institutional goals and stakeholder expectations.
• Partnered with interdisciplinary teams, providing actionable feedback to optimize the educational value of simulations and create an immersive learning experience.
• Maintained and updated technical documentation, including software user guides, and training manuals, ensuring the accuracy.
• Developed engaging educational resources such as storyboards, instructional videos, eLearning modules
(Storyline), and assessments to support the simulator's curriculum integration.

McGill University Faculty of Medicine Product Management / Strategy
Lead Instructional Designer
2/2020 - 12/2021
Oversaw 20+ concurrent projects to build a Dementia Education Program for patients, caregivers, and healthcare professionals.
• Spearheaded the design and development of a comprehensive dementia education program, managing 20+ projects aimed at diverse learner groups, including patients, caregivers, and healthcare
professionals.
• Conducted a global environmental scan of dementia education programs during the initial internship phase, providing critical insights that informed curriculum design and development.
• Created interactive instructional materials, including storyboards, virtual simulations, and a dementia
handbook, ensuring alignment with adult learning principles and accessibility standards.
• Designed a robust evaluation rubric to assess the quality of online courses, focusing on usability, design, content, accessibility, and Universal Design for Learning principles.
• Collaborated with SMEs, healthcare providers, and researchers to ensure program relevance, leveragin

Sir Wilfred Laurier School Board Other
High School Science Teacher
12/2016 - 2/2020
Created interactive and adaptable STEM lesson plans tailored to meet diverse student needs using digital tools to enhance the learning experience.
• Integrated digital technologies, such as interactive simulations and online quizzes, to create a dynamic classroom environment and promote active learning.
• Conducted monthly assessments using digital tools to track student progress, analyze performance data, and provide timely feedback to students and parents.

McGill University Health Center Customer Service
Administrative Agent/Medical Secretary
5/2014 - 2/2020
Overall responsibilities of administrative duties at the Montreal Children's Hospital, involved in overseeing clinic procedures, maintaining efficient patient flow, and collaborating with medical and non-medical staff.