Functional Skills
Crisis Management
Content Strategy
Vendor Management
Software Skills
Basecamp
Canva
Gitlab
Google Analytics
Mailchimp
Machine Learning
Sector Experience
Automotive
Consumer Goods
Financial Services
Media & Entertainment
Social & Public Sector
Experience
Rooted Futures
Media & Communications
Managing Partner
1/2024 - Present
• Led the strategic development and execution of a voter education campaign that drove a 40% increase in early voting turnout in Harris County for the 2024 Presidential election.
• Streamlined processes, reducing production costs for the client by 10%.
• Led the expansion of existing client work and aggressively pursued organic growth opportunities that resulted in a budget increase of $800K within our first three months leading the project.
• Streamlined processes, reducing production costs for the client by 10%.
• Led the expansion of existing client work and aggressively pursued organic growth opportunities that resulted in a budget increase of $800K within our first three months leading the project.
Houston Area Urban League
Corporate Strategy & Development
Communications Director
12/2022 - 1/2024
• Developed and executed comprehensive event and digital content strategies to promote Urban League programs, events, and initiatives, resulting in a 40% increase in community engagement and program participation (YoY).
• Prepared and managed the $50K marketing budget, optimizing resource allocation and achieving cost efficiencies while delivering exceptional results.
• Prepared and managed the $50K marketing budget, optimizing resource allocation and achieving cost efficiencies while delivering exceptional results.
Omnicom Media Group
Marketing
Director, Marketing & Communications
7/2013 - 12/2022
• Oversaw program development, campaign strategy, creative/brand storytelling, media relations, crisis management, and influencer strategies that place some of the world's most well-known brands at the center of culture within key moments, etc.).