Functional Skills
Business Development
Business Analysis
Business Operations
Business Planning
Campaign Optimization
Change Management / Org Design
Commercial Strategy
Contract Pricing / Negotiation
Customer Relationship Management
Data Analysis
Data Strategy
Market Research
Budgeting
Machine Learning
Revenue Growth
Software Skills
Microsoft Excel
Tableau
Looker
Shopify
WordPress
Sector Experience
Consumer Goods
Media & Entertainment
Retail
Technology
Fortune 500
Experience
Consultant
Corporate Strategy & Development
Consultant
10/2024 - Present
Providing fractional executive leadership and strategic consulting for companies optimizing their sales and revenue strategies.
● • Publicly Traded CPG Company - Lead consultant in operational turnaround of a $500MM/yr CPG company ○ Implemented analysis strategies leading to directly improved ROAS 7.5x across $500k-$1MM in monthly advertising spend ○ Architected and built first-ever holistic DMA-level P&L analysis across DTC, Amazon, and Walmart which directly lead to geographic-specific strategies across all facets of business ○ Advised on strategic budgeting on technology and headcount
● • Top-5 YouTube Animation Studio - Lead Licensing Sales & Retail Strategy, securing new distribution channels and revenue streams.
● • Publicly Traded CPG Company - Lead consultant in operational turnaround of a $500MM/yr CPG company ○ Implemented analysis strategies leading to directly improved ROAS 7.5x across $500k-$1MM in monthly advertising spend ○ Architected and built first-ever holistic DMA-level P&L analysis across DTC, Amazon, and Walmart which directly lead to geographic-specific strategies across all facets of business ○ Advised on strategic budgeting on technology and headcount
● • Top-5 YouTube Animation Studio - Lead Licensing Sales & Retail Strategy, securing new distribution channels and revenue streams.
Recurrent Ventures
Sales
Senior Director, Head of Sales & Revenue: Licensing and Affiliate Director, Head of Affiliate Sales & Revenue
1/2021 - 10/2024
Hybrid leadership role managing a $1 BN+ GMV affiliate business while overseeing high-value licensing partnerships. Responsible for full P&L ownership, growth strategy, and operational execution.
● Leadership & Business Impact:
● • 185% ARR Growth - Scaled affiliate and licensing revenue from $7MM to $20MM ARR within 24 months.
• Machine Learning & AI Integration - Built and led the first ML/AI revenue team, boosting profit margins from 4.86% to 35.1% in two years.
• High-Value Partnerships - Managed 3,200+ retail partnerships, securing top-tier brands and optimizing monetization across properties.
• $65MM+ Team Revenue - Built, led, and mentored a team of 5 direct reports and 22 cross-functional collaborators.
● Sales & Monetization Achievements:
● • Surpassed Quota for 12 Consecutive Quarters, delivering $6.7MM in direct revenue.
• Licensing Revenue Growth - Scaled licensing revenue from $311K to $645K+ ARR, with $1MM+ ARR projected for
● • Contract Renewals - Maintained an 89% renewal rate, renegotiating high-value deals across 7+ product categories.
● Leadership & Business Impact:
● • 185% ARR Growth - Scaled affiliate and licensing revenue from $7MM to $20MM ARR within 24 months.
• Machine Learning & AI Integration - Built and led the first ML/AI revenue team, boosting profit margins from 4.86% to 35.1% in two years.
• High-Value Partnerships - Managed 3,200+ retail partnerships, securing top-tier brands and optimizing monetization across properties.
• $65MM+ Team Revenue - Built, led, and mentored a team of 5 direct reports and 22 cross-functional collaborators.
● Sales & Monetization Achievements:
● • Surpassed Quota for 12 Consecutive Quarters, delivering $6.7MM in direct revenue.
• Licensing Revenue Growth - Scaled licensing revenue from $311K to $645K+ ARR, with $1MM+ ARR projected for
● • Contract Renewals - Maintained an 89% renewal rate, renegotiating high-value deals across 7+ product categories.
Authentic Brands Group
Sales
Director of New Business Development & Strategy
1/2019 - 1/2020
Led a 4-person team managing licensing and brand partnerships for Elvis Presley, Sports Illustrated, and Shaquille O'Neal. Focused on expanding global retail and media licensing.
● • $50MM+ Retail Sales - Negotiated licensing and sponsorship deals driving significant retail revenue.
• $3.4MM Revenue Growth - Closed high-value contracts across publishing, consumer goods, and digital activations.
• Regulated Industry Expansion - Navigated complex licensing agreements in fireworks, alcohol, and casinos.
● 914 Coolidge St, Westfield, NJ, 07090 (914)
●
● • $50MM+ Retail Sales - Negotiated licensing and sponsorship deals driving significant retail revenue.
• $3.4MM Revenue Growth - Closed high-value contracts across publishing, consumer goods, and digital activations.
• Regulated Industry Expansion - Navigated complex licensing agreements in fireworks, alcohol, and casinos.
● 914 Coolidge St, Westfield, NJ, 07090 (914)
●
Ziff Davis
Corporate Strategy & Development
Associate Director, New Business Development & Corporate Development Senior Portfolio Manager, New Business Development & Analysis Manager, New
1/2016 - 1/2019
• $3MM ARR Business Build - Launched and scaled a new business unit with a 95% profit margin.
• Digital Media Sales - Closed $1.57MM+ in new deals through direct outreach and strategic partnerships.
• M&A Expertise - Conducted due diligence for 20+ acquisitions ($10MM - $450MM), identifying high-value growth opportunities.
• Turnaround Success - Led post-acquisition integration, transforming 5 distressed acquisitions into profitable assets.
• Digital Media Sales - Closed $1.57MM+ in new deals through direct outreach and strategic partnerships.
• M&A Expertise - Conducted due diligence for 20+ acquisitions ($10MM - $450MM), identifying high-value growth opportunities.
• Turnaround Success - Led post-acquisition integration, transforming 5 distressed acquisitions into profitable assets.
Paramount
Marketing
Coordinator, Brand Marketing Strategy Executive
1/2010 - 1/2015
• Omni-Channel Marketing - Developed $50MM+ campaigns for television and licensed products.
• Partnership Development - Negotiated sponsorships with agencies, professional sports leagues, and entertainment brands.
• NickSports & '90s Are All That - Co-created major marketing initiatives, achieving a 300% increase in GRPs.
• Partnership Development - Negotiated sponsorships with agencies, professional sports leagues, and entertainment brands.
• NickSports & '90s Are All That - Co-created major marketing initiatives, achieving a 300% increase in GRPs.