AI & Custom GPT Innovation | Marketing & Insights Transformation

I help executive teams accelerate marketing performance by integrating AI, Custom GPTs, and next-gen insights into their brand, innovation, and go-to-market strategies.

- Built and deployed 15+ Custom GPTs across functions including Trends Analysis, Persona Development, Innovation Pipelines, Claims Ideation, and Competitive Intelligence—used by Fortune 500 clients to drive faster, more strategic decision-making.

- Led AI integration efforts for Brand and Insights teams across CPG, Tech, and Healthcare—guiding internal adoption, team enablement, and AI maturity mapping.

- Developed segmentation algorithms and synthetic data models to create future-facing audience strategies and reduce time-to-insight.

- Advised on AI capability building for senior leadership teams—bridging technical potential with marketing execution.

- Architected innovation workflows using generative AI, enabling rapid iteration and scaling of AI

Driving Industry-Academic Partnerships | Accelerating AI and Marketing Talent Development

Led the Center for Marketing Solutions, a strategic hub connecting Fortune 500 companies with emerging marketing talent to drive innovation, hands-on learning, and AI transformation.

- Chaired an advisory board of 15+ corporate partners (including Coca-Cola, FedEx, Milliken, Chick-fil-A, Google), shaping curriculum and capabilities to align with industry needs.

- Produced the Annual CMO Summit, convening executive leaders to explore AI, brand transformation, and innovation in marketing.

- Designed and executed industry-sponsored projects for MBA and senior undergrad students—translating live business problems into applied learning experiences across GTM, consumer insights, and brand strategy.

- Built AI capability programming to prepare students for real-world marketing roles, integrating tools like generative AI, custom GPTs, and predictive analytics into coursework.

- Mentored 100+ student

Driving Data-Backed Growth, AI Innovation, and Brand Reinvention in B2B & B2C Hearing Solutions

Appointed as the first U.S. hire in the Market Insights division to lead B2B and B2C strategy across four brands and five distribution channels, spanning retail, clinic, online, and wholesale.

- Pioneered the company’s first AI-powered sentiment analysis, partnering with an external vendor to analyze consumer and audiologist conversations across social platforms—uncovering unmet needs, emotional drivers, and whitespace for product innovation.

- Led a cross-functional team to build and deploy a B2B churn prediction model, enabling the sales org to identify at-risk accounts and proactively reduce churn—impacting revenue retention across the U.S. network.

- Directed brand refresh strategy and testing for HearUSA across the U.S., France, Japan, and Brazil—transforming the patient experience and optimizing the path to purchase through insight-led design.

- Partnered with the Global VP of Par

Led Content Deployment for B2B Customers during Covid-19 that helped drive +17% and +64% revenue growth in Q2 and Q3 of 2020 when competitive social media platforms saw flat to declining revenuw,

Led the development of retention marketing strategy and execution for the free user platform.

Managed global insights team on brands like Kleenex, Cottonelle, Andrex, Scott and Viva paper towels.

Led global market research team for $12 billion direct selling company. Focused on reputation management, innovation and omni-channel development.

Progressive experience in consumer insights and strategy. Experience includes white-space expansion for Secret deodorants in Western Europe to Pantene launch in Brazil. Launched new products like Olay Daily Ribbons Bodywash and Crest 3D whitening in North America. Lived in 6 countries across Middle East, Western Europe, Latin America and North America.