Functional Skills

Go-to-market Strategy
Digital Marketing / Advertising
Content Marketing
Program Management
Communications

Software Skills

Adobe Creative Cloud
Trello
Stripe
Google Analytics
Microsoft Project
Google Sheets
Google Surveys
Microsoft Office

Sector Experience

Consumer Goods
Manufacturing
Media & Entertainment
Retail
Technology

Languages

English

Experience

MB Design Management Consulting
Senior Director
3/2020 - Present
Independent marketing, branding, and digital consultant.

Innovative problem-solving and project leadership for clients seeking to improve program efficiency and sufficiency across the physical and digital worlds.
Hamilton Beach Brands, Inc. Marketing
Senior Director, Consumer Marketing
1/2017 - 2/2020
Directed and oversaw B2C marketing, branding, new product design, go-to-market launch, and consumer engagement strategies and operations across offline and online marketing channels. Responsible for a nine-brand strong portfolio competing in over 50 categories for the US$613MM company.
Hamilton Beach Brands, Inc Marketing
Director, Consumer Marketing
3/2007 - 1/2017
Developed consumer marketing strategies and directed the in-house industrial design, creative services, advertising, public relations, trade shows, online marketing, eCommerce, and consumer test kitchen shared services teams for a $500 million household appliance and commercial equipment designer, marketer, and distributor.
Hamilton Beach/ Proctor Silex, Inc. Design
Group Manager, Industrial Design and Research
3/2002 - 3/2007
Headed product design, consumer insights, and innovation strategies and operations with six direct reports.
Hamilton Beach/ Proctor Silex, Inc. Design
Manager, Industrial Design Group
3/2001 - 3/2002
Directed industrial design strategies and operations collaborating with marketing, engineering, and sourcing new product development teams. A working designer/manager leading the in-house industrial design group with 4 direct reports and external design partners. Implemented the phase-gate process that increased design throughput and reduced time-to-market.
Hamilton Beach/ Proctor Silex, Inc. Design
Design Manager, GE Brand Business Group
1/1999 - 3/2001
Lead visual brand language and industrial design strategies and operations to relaunch GE branded small kitchen appliances to the US and Canadian market through an exclusive licensing partnership with Walmart.
Hamilton Beach/ Proctor Silex, Inc. Design
Senior Industrial Designer
10/1992 - 1/1999
A prolific designer of kitchen appliances manufactured in the USA, Mexico, and China. Collaborated with product marketing, research, engineering, manufacturing, and sourcing on over 40 product category programs. Led the adoption and integration of 3D-CAID technology to improve the industrial design process and quality manufactured in the USA, Mexico, and China.