Experience

NOVEL BRAND PARTNERS Marketing
Principal
1/2016 - Present
Strategic marketing advisor to dynamic businesses looking to evolve and grow
XO GROUP, INC Marketing
VP of Consumer Marketing
1/2015 - 12/2015
Led marketing strategy for XO Brands including The Knot and The Bump. Worked cross-functionally with product, sales, and e-commerce teams to lead acquisition efforts via omni-channel campaigns
MAX BRENNER INTERNATIONAL Marketing
Head of Marketing
3/2013 - 12/2014
Built and oversaw company’s first standalone marketing department and reported directly to CEO. Recruited to conceptualize and launch first domestic fast-casual locations, resulting in newfound profitability. Oversaw all North American marketing efforts—digital, e-commerce, experiential, and public relations.
MANDARIN ORIENTAL HOTEL GROUP Marketing
E-Commerce & Interactive Marketing Consultant
11/2010 - 12/2012
Overhauled approach to room value-adds, leading to 30% increase in package revenue.
Led redesign of desktop and mobile websites. Managed budget, agency relationships and content creation. Introduced personalization and search strategies to drive conversion.
STARWOOD HOTELS & RESORTS Marketing
Director of Brand Management, Westin Hotels & Resorts
1/2008 - 2/2010
Repositioned Westin and pioneered the trend towards maintaining good health on the road. Introduced key brand partnerships, including groundbreaking alliance with United Airlines. Managed $30M media budget. Supervised media planning, buying, and creative development across digital and offline channels. Recruited new agency-of-record.
STARWOOD HOTELS & RESORTS Corporate Strategy & Development
Director, Corporate Revenue Management
8/2004 - 12/2007
Primary liaison between brand teams and revenue management. Created Starpicks (now SPG Hot Escapes), the hospitality industry’s first global flash sale product. Post-launch, Starpicks generated $8M in revenue annually. Executed global-level promotional strategy for Westin, Sheraton, and Four Points by Sheraton. Shaped global offer calendar based on booking patterns and provided performance results and analysis.