Directed marketing and communications strategy for PiperAI, DLA Piper's proprietary AI governance and risk management platform—shaping branding, partner messaging, and internal enablement to strengthen market positioning and client engagement.
● • Architected and executed go-to-market strategy for AI-driven litigation services, fueling growth for practice group generating $600M+ in annual revenue and expanding competitive footprint.
• Spearheaded launch and positioning of firmwide AI governance litigation subgroups, creating scalable campaign frameworks and messaging playbooks tailored to in-house counsel and enterprise technology stakeholders.
• Developed AI-aligned marketing models to pinpoint client opportunities driven by regulatory change and enterprise AI adoption, enabling proactive business development initiatives.
• Partnered with executive leadership to integrate generative AI into BD and marketing operations, enhancing content personalization, accelerating outreach, and improving campaign efficiency.
• Delivered measurable results, driving 9.5% year-over-year revenue increase and 30% client base growth through targeted thought leadership, high-impact content, and strategic partnership engagement.
• Co-led PiperAI internal communications alongside product development and partner teams, transforming technical platform capabilities into clear, value-driven messaging, enablement materials, and campaign assets that resonated with legal and enterprise technology au

Aligned marketing strategies with enterprise risk, policy, and regulatory priorities, ensuring campaigns reflected evolving compliance and industry standards.
● • Partnered with product development and partner teams to co-manage Piper.AI internal communications, translating complex technical capabilities into clear, compelling marketing narratives and enablement assets.
• Designed and launched thematic, multi-channel campaigns tailored for technology, financial services, and life sciences sectors, driving engagement with high-value client audiences. PAG
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● • Collaborated with PR and communications teams to secure top-tier media coverage and speaking opportunities for firm leadership in leading legal and technology publications and events, strengthening brand visibility and thought leadership.

Aligned enterprise marketing strategy with evolving risk, policy, and regulatory frameworks, ensuring campaigns reinforced compliance priorities and strengthened client trust in high-stakes, regulated environments.
● • Designed and executed thematic, multi-channel campaigns targeting technology, financial services, and life sciences sectors— driving market engagement, positioning the firm as a thought leader, and generating qualified business opportunities.
• Collaborated with PR and media relations teams to secure coverage in top legal and technology publications and speaking opportunities at industry-leading conferences, elevating executive visibility and strengthening brand authority.

Developed and executed brand GTM tactics for B2B platforms in workforce development and EdTech, driving market penetration, user adoption, and revenue growth in competitive knowledge-sector markets.
● • Led executive media training and message development, equipping senior leaders with clear, compelling narratives to enhance public presence, boost investor confidence, and reinforce organizational credibility.
• Created thought leadership positioning and content strategies that elevated brand authority, generated industry recognition, and increased share of voice across key media channels.
• Collaborated with investment leadership to position portfolio companies for competitive differentiation, aligning marketing and brand strategies with value creation goals to maximize market valuation and investor interest.

Directed multi-channel marketing campaigns for IP litigation, life sciences, and technology M&A practices, strengthening market positioning and driving new client engagement.
● • Conceptualized and launched five tech-focused podcasts, expanding the firm's presence in innovation-driven markets and building thought leadership with key industry audiences.
• Designed and delivered digital media training programs for attorneys, enhancing their technical storytelling, improving public visibility, and boosting firmwide digital engagement.
● Experience Prior to 2016: