Functional Skills
Business Analysis
Business Development
Business Operations
Campaign Optimization
Customer Experience
Digital Transformation
Market Research
Product Launch
Revenue Growth
Sales and Operations Planning (S&OP)
Growth Strategy
Project Management
Marketing Automation
Website Management
Content Marketing
Software Skills
Prompt Engineering
SMS
Google Analytics
SAP CRM
Salesforce
Hotjar
Magento
Marketo
Shopify
Salesforce Marketing Cloud
Hubspot
Optimizely
Fullstory
Sector Experience
Automotive
Consumer Goods
Manufacturing
Retail
Technology
Experience
Blair Technology Group
Sales
Director of Ecommerce
6/2025 - 9/2025
Directed ecommerce strategy for BlairTech, a leading refurbished computer brand. Oversaw Amazon, Walmart, eBay, and Target channels, managing P&L, advertising, content, and growth initiatives. Restructured Amazon campaigns to improve Core ACOS to 27.5%, developed A+ Content and Brand Registry strategy to protect listings, and expanded sales across new marketplaces. Partnered with cross-functional teams to increase profitability, improve channel defensibility, and set the foundation for scalable growth.
MANN+HUMMEL
Sales
Director, E-Commerce & Omni-Channel
5/2022 - 6/2025
Led eCommerce strategy for Amazon, DTC, B2B, and B2B2C digital experience enhancements, driving triple-digit revenue growth through SEO, PPC, and site merchandising optimization. Oversee omnichannel digital transformation, customer journey improvements, and change management.
● • Scaled Amazon revenue from $1.2M to $18.8M in three years by expanding product categories, optimizing SEO, and launching high-ROI PPC campaigns. Developed AI-driven insights and data-driven strategies to enhance conversion optimization (CRO), CTR, and customer lifetime value (CLV).
• Increased ROAS by 35%, CTR by 40%, and reduced ACoS by 25% through advanced keyword bidding, A/B testing, campaign structure refinements, and audience segmentation. Improved lead generation and checkout flows to enhance the digital customer experience.
• Led API integrations and platform development across Adobe Experience Manager, Magento, and Salesforce Marketing Cloud, automating customer lifecycle marketing workflows and implementing personalization strategies to maximize customer retention.
• Drove profitability by increasing gross margins by 15%, optimizing advertising budgets, implementing dynamic pricing models, and refining forecasting and inventory strategies to enhance customer acquisition and retention.
• Managed Amazon P&L, improving profitability by streamlining advertising budgets, renegotiating vendor agreements, and optimizing fulfillment strategies, driving higher customer lifetime value (CLV) and
● • Scaled Amazon revenue from $1.2M to $18.8M in three years by expanding product categories, optimizing SEO, and launching high-ROI PPC campaigns. Developed AI-driven insights and data-driven strategies to enhance conversion optimization (CRO), CTR, and customer lifetime value (CLV).
• Increased ROAS by 35%, CTR by 40%, and reduced ACoS by 25% through advanced keyword bidding, A/B testing, campaign structure refinements, and audience segmentation. Improved lead generation and checkout flows to enhance the digital customer experience.
• Led API integrations and platform development across Adobe Experience Manager, Magento, and Salesforce Marketing Cloud, automating customer lifecycle marketing workflows and implementing personalization strategies to maximize customer retention.
• Drove profitability by increasing gross margins by 15%, optimizing advertising budgets, implementing dynamic pricing models, and refining forecasting and inventory strategies to enhance customer acquisition and retention.
• Managed Amazon P&L, improving profitability by streamlining advertising budgets, renegotiating vendor agreements, and optimizing fulfillment strategies, driving higher customer lifetime value (CLV) and
NORWELL LIGHTING & MANUFACTURING
Marketing
Head of E-Commerce & Digital Marketing
11/2020 - 5/2022
Led eCommerce strategy and digital marketing for DTC, B2B, and marketplace expansion, driving revenue growth and enhancing the digital customer experience. Managed Amazon, paid media, and website performance, leading a cross-functional team of five to scale online sales and brand presence.
● • Implemented DTC eCommerce solutions, adding 2K+ new customers and generating $6.4M in additional revenue. Optimized pricing strategies, cross-sell and upsell opportunities, and cross-channel promotions, driving sales to $10.7M in 2021.
• Launched 60+ new products on Amazon, achieving Top 10 category rankings within six months by leveraging competitive market research, enhanced A+ Content, and precision-targeted PPC campaigns to maximize visibility and engagement.
• Developed customer lifecycle marketing and retention strategies across Amazon and DTC channels, implementing strategic discounting, giveaways, and early reviewer programs, leading to a 230% increase in time spent on-site and a 48% boost in customer engagement metrics.
• Designed B2B and B2B2C digital engagement strategies, leveraging marketing automation (HubSpot, Marketo, Salesforce), affiliate marketing, email campaigns, and social media, resultinShog in a 20% increase in new product commitments and 40% growth in distribution partnerships.
• Strengthened eCommerce distribution by 40% through strategic partnerships with Amazon, Lumens, YDesign, Overstock, Wayfair, and Home Depot, negotiating long-term agreements to expa
● • Implemented DTC eCommerce solutions, adding 2K+ new customers and generating $6.4M in additional revenue. Optimized pricing strategies, cross-sell and upsell opportunities, and cross-channel promotions, driving sales to $10.7M in 2021.
• Launched 60+ new products on Amazon, achieving Top 10 category rankings within six months by leveraging competitive market research, enhanced A+ Content, and precision-targeted PPC campaigns to maximize visibility and engagement.
• Developed customer lifecycle marketing and retention strategies across Amazon and DTC channels, implementing strategic discounting, giveaways, and early reviewer programs, leading to a 230% increase in time spent on-site and a 48% boost in customer engagement metrics.
• Designed B2B and B2B2C digital engagement strategies, leveraging marketing automation (HubSpot, Marketo, Salesforce), affiliate marketing, email campaigns, and social media, resultinShog in a 20% increase in new product commitments and 40% growth in distribution partnerships.
• Strengthened eCommerce distribution by 40% through strategic partnerships with Amazon, Lumens, YDesign, Overstock, Wayfair, and Home Depot, negotiating long-term agreements to expa
TES America
Sales
Online Sales & Account Director
1/2019 - 11/2020
Led digital marketing, eCommerce strategy, and Amazon growth, driving DTC, B2B, and third-party expansion. Managed Amazon performance, Shopify Plus optimization, and B2B lead generation to enhance customer experience and revenue growth.
● • Tripled Amazon Marketplace sales within 18 months by expanding product categories, optimizing supply chain logistics, and implementing cross-sell and upsell strategies, resulting in a 200% increase in reach and repeat purchases.
• Executed data-driven customer acquisition and retention strategies, utilizing competitive analysis, content marketing, and marketing automation (HubSpot, Marketo, Salesforce) to increase web traffic by 64% and drive 43% revenue growth.
• Drove cloud-based digital expansion, securing 11 new long-term B2B partnerships and generating $10.2M in revenue through account-based marketing (ABM), lead generation, and lifecycle marketing strategies.
• Built a scalable eCommerce division, launching a Shopify Plus and Amazon-integrated website, streamlining checkout flows, website performance, and digital touchpoints to enhance conversion rates and the customer journey.
● • Tripled Amazon Marketplace sales within 18 months by expanding product categories, optimizing supply chain logistics, and implementing cross-sell and upsell strategies, resulting in a 200% increase in reach and repeat purchases.
• Executed data-driven customer acquisition and retention strategies, utilizing competitive analysis, content marketing, and marketing automation (HubSpot, Marketo, Salesforce) to increase web traffic by 64% and drive 43% revenue growth.
• Drove cloud-based digital expansion, securing 11 new long-term B2B partnerships and generating $10.2M in revenue through account-based marketing (ABM), lead generation, and lifecycle marketing strategies.
• Built a scalable eCommerce division, launching a Shopify Plus and Amazon-integrated website, streamlining checkout flows, website performance, and digital touchpoints to enhance conversion rates and the customer journey.
ADRIA, LLC
Corporate Strategy & Development
Founder, Owner- Head of E-Commerce
1/2011 - 1/2019
Founded and scaled a DTC and B2B eCommerce business, driving 7-figure annual revenue growth. Led omnichannel sales, digital marketing, and Amazon strategies, optimizing profitability, customer acquisition, and retention through conversion optimization (CRO), digital transformation, and customer lifecycle strategies.
• Built an eCommerce startup from $150K to $7.6M in annual sales, securing 6K+ customers while maintaining 50% YoY growth and 30% profit margins through strategic omnichannel expansion, digital touchpoints optimization, and revenue growth strategies.
• Increased Amazon sales by 120% YoY by enhancing A+ Content, storefront branding, and SEO, driving 50% more organic traffic and improving conversion rates through A/B testing, checkout flow optimization, and UX/UI enhancements.
• Led digital transformation strategy across Amazon, Walmart, Target, eBay, Shopify Plus, and Magento, integrating API-based automation, performance marketing, and lifecycle marketing strategies, achieving a 75% sales increase and 143% engagement growth.
• Managed cross-functional team of eight across operations, sales, and marketing, streamlining vendor negotiations, marketing automation (HubSpot, Marketo, Salesforce), and agency partnerships to maximize ROI and customer lifetime value.
• Generated $500K in new B2B sales within the first year by launching avatar-based targeting, multi-channel lead nurturing, and high-impact educational campaigns, increasing lead generation and customer a
• Built an eCommerce startup from $150K to $7.6M in annual sales, securing 6K+ customers while maintaining 50% YoY growth and 30% profit margins through strategic omnichannel expansion, digital touchpoints optimization, and revenue growth strategies.
• Increased Amazon sales by 120% YoY by enhancing A+ Content, storefront branding, and SEO, driving 50% more organic traffic and improving conversion rates through A/B testing, checkout flow optimization, and UX/UI enhancements.
• Led digital transformation strategy across Amazon, Walmart, Target, eBay, Shopify Plus, and Magento, integrating API-based automation, performance marketing, and lifecycle marketing strategies, achieving a 75% sales increase and 143% engagement growth.
• Managed cross-functional team of eight across operations, sales, and marketing, streamlining vendor negotiations, marketing automation (HubSpot, Marketo, Salesforce), and agency partnerships to maximize ROI and customer lifetime value.
• Generated $500K in new B2B sales within the first year by launching avatar-based targeting, multi-channel lead nurturing, and high-impact educational campaigns, increasing lead generation and customer a