Functional Skills
Business Analysis
Business Development
Business Planning
Customer Experience
Product Development
Product Launch
Project Management
Program Management
Strategy Development
Agile Software Development
Employee Engagement
Product Marketing
User Experience Design (UX)
Product Data Management
AI Strategy
Software Skills
SEO
Workday
Sector Experience
Consumer Goods
Financial Services
Retail
Technology
Travel & Hospitality
Notable Clients
Costco Wholesale
Nike
Nordstrom
Starbucks
Taco Bell
Fortune 500
Top Consulting Firms
Experience
Good Pepper
Management Consulting
Founder
7/2024 - Present
Good Pepper works with start-ups, Fortune 500 companies, and non-profits providing Strategy, Product, and Marketing Fractional Leadership and Advisory services. Helping companies define and achieve their preferred future, using AI and focused on the people they employ and the customers they serve.
• Strategy: Vision + Strategy development, including executive to frontline alignment
• Product: Product planning, MVP definition, UX/UI leadership, and build management
• Marketing: Marketing strategy, customer research, determining target customers, assessing market fit, creating business/consumer flywheel
• Strategy: Vision + Strategy development, including executive to frontline alignment
• Product: Product planning, MVP definition, UX/UI leadership, and build management
• Marketing: Marketing strategy, customer research, determining target customers, assessing market fit, creating business/consumer flywheel
Point B
Management Consulting
Senior Principal, Consumer & Retail
3/2013 - 7/2024
Senior Principal, Consumer & Retail (2021-2024)
Principal, Cons & Retail; Strategy (2013-2021)
Led and advised on over 50 strategic initiatives for 20+ high-profile clients, including Starbucks, Nike, Costco, Albertsons, Nordstrom, Columbia Sportswear, REI, Taco Bell, Pizza Hut, and Whataburger. Known for driving transformational change, creating compelling and relevant consumer and employee experiences, and delivering measurable business growth
• Created and launched new digital and e-commerce consumer experiences across online, mobile, tablet, and in-store platforms for specialty retailers, consumer products, and quick service restaurants improving usability and engagement for consumers and frontline associates/deskless workers
• Led enterprise and divisional vision and strategy development for Retailers and QSR, through a co-creative approach, engaging as many as 80 cross-functional leaders to align on a shared vision, measurable objectives, and high-level initiatives
• Developed payment, POS, and credit modernization strategies and execution planning for both specialty and multinational retailers
• Secured Board funding for new technology offerings and dedicated teams
• Achieved a 300% increase in the Consumer and Retail Consulting Practice by driving strategic market positioning, building lasting client relationships, and delivering tailor
• Built and led high-performing teams, fostering strong product culture and driving execution excellence
• National Speaker
Principal, Cons & Retail; Strategy (2013-2021)
Led and advised on over 50 strategic initiatives for 20+ high-profile clients, including Starbucks, Nike, Costco, Albertsons, Nordstrom, Columbia Sportswear, REI, Taco Bell, Pizza Hut, and Whataburger. Known for driving transformational change, creating compelling and relevant consumer and employee experiences, and delivering measurable business growth
• Created and launched new digital and e-commerce consumer experiences across online, mobile, tablet, and in-store platforms for specialty retailers, consumer products, and quick service restaurants improving usability and engagement for consumers and frontline associates/deskless workers
• Led enterprise and divisional vision and strategy development for Retailers and QSR, through a co-creative approach, engaging as many as 80 cross-functional leaders to align on a shared vision, measurable objectives, and high-level initiatives
• Developed payment, POS, and credit modernization strategies and execution planning for both specialty and multinational retailers
• Secured Board funding for new technology offerings and dedicated teams
• Achieved a 300% increase in the Consumer and Retail Consulting Practice by driving strategic market positioning, building lasting client relationships, and delivering tailor
• Built and led high-performing teams, fostering strong product culture and driving execution excellence
• National Speaker
Point B
Management Consulting
Seattle Geography Leader
2/2022 - 2/2024
• Led Point B’s HQ geography with 35% of the company’s employees, fostering meaningful connections across current employees, clients, community members, and alumni.
• Created programs for networking, learning, and community building, including professional, cultural, and DEI events.
• Managed Point B’s Seattle engagement with external professional organizations and community non-profits.
• Created programs for networking, learning, and community building, including professional, cultural, and DEI events.
• Managed Point B’s Seattle engagement with external professional organizations and community non-profits.
Avvo
Product Management / Strategy
Director, Product Management
4/2010 - 1/2013
Avvo is a leading online legal services platform that provides expert Q&A and local search services. 97% of US lawyers are rated by Avvo, and the platform contains over 17.2 million legal questions and answers. Every 5 seconds, someone receives Avvo's free legal guidance.
Avvo is a leading online legal services platform that provides expert Q&A and local search services. 97% of US lawyers are rated by Avvo, and the platform contains over 17.2 million legal questions and answers. Every 5 seconds, someone receives Avvo’s free legal guidance.
• Responsible for launching new verticals, creating flywheel between consumer and professional customers, and providing overall product leadership for Avvo.com product line, resulting in the site experiencing 2.3X growth to 5.4 million visits during tenure; Leads per advertiser rose 48%.
• Introduced medical product lines and led strategy, design, and execution plans for vertical rollouts, such as the Avvo.com Health product line; developed a propriety rating algorithm, taxonomy, and data models.
• Redesigned mobile site experience to drive consumer engagement.
• Deve• Introduced medical product lines and led strategy, design, and execution plans for vertical rollouts, such as the Avvo.com Health product line; developed a propriety rating algorithm, taxonomy, and data models.
• Redesigned mobile site experience to drive consumer engagement.
• Developed strategies to increase registered consumers and improve social media and SEO traffic.
Avvo is a leading online legal services platform that provides expert Q&A and local search services. 97% of US lawyers are rated by Avvo, and the platform contains over 17.2 million legal questions and answers. Every 5 seconds, someone receives Avvo’s free legal guidance.
• Responsible for launching new verticals, creating flywheel between consumer and professional customers, and providing overall product leadership for Avvo.com product line, resulting in the site experiencing 2.3X growth to 5.4 million visits during tenure; Leads per advertiser rose 48%.
• Introduced medical product lines and led strategy, design, and execution plans for vertical rollouts, such as the Avvo.com Health product line; developed a propriety rating algorithm, taxonomy, and data models.
• Redesigned mobile site experience to drive consumer engagement.
• Deve• Introduced medical product lines and led strategy, design, and execution plans for vertical rollouts, such as the Avvo.com Health product line; developed a propriety rating algorithm, taxonomy, and data models.
• Redesigned mobile site experience to drive consumer engagement.
• Developed strategies to increase registered consumers and improve social media and SEO traffic.
SuperMedia
Product Management / Strategy
Group Product Manager
9/2007 - 3/2010
Online, mobile, and print; Local Search, Yellowpages ($2.5B Revenue 2009); VERIZON Spin-off, Acq. INFOSPACE Division in 11/07.
• Led the Online Consumer Experience Team across all consumer sites and products, directing strategy, product planning, product development, and product marketing, including roadmap definition for the online consumer experience in an agile environment.
(Superpages.com, Switchboard.com, Localsearch.com, and Infospace.com)
• Launched new relevancy-based search algorithms and improved user experience.
• Led key initiatives to drive consumer engagement, advertiser return, and company revenue.
• Led the Online Consumer Experience Team across all consumer sites and products, directing strategy, product planning, product development, and product marketing, including roadmap definition for the online consumer experience in an agile environment.
(Superpages.com, Switchboard.com, Localsearch.com, and Infospace.com)
• Launched new relevancy-based search algorithms and improved user experience.
• Led key initiatives to drive consumer engagement, advertiser return, and company revenue.
Infospace
Product Management / Strategy
Senior Product Manager, Websearch Properties
3/2006 - 9/2007
Leader in Metasearch, aggregating search results from the top search engines.
• Led strategy, user design, development, and marketing for Infospace's web search properties and metasearch platform, including Dogpile.com, Metacrawler.com, and Webcrawler.com.
• Led cross-functional teams in launching Zoo.com (web search for tweens) and established partnerships with non-profits for feed syndication.
• Led strategy, user design, development, and marketing for Infospace's web search properties and metasearch platform, including Dogpile.com, Metacrawler.com, and Webcrawler.com.
• Led cross-functional teams in launching Zoo.com (web search for tweens) and established partnerships with non-profits for feed syndication.
IBM
Management Consulting
Consultant, Business Consulting Services, Strategy and
9/2003 - 3/2006
• Developed a global strategy and assessment methodologies for IBM's Strategic Outsourcing.
• Created the business case and balanced scorecard for IBM's transformation and streamlined SMB Midmarket service offerings.
• Led Workstyles multi-disciplinary study to determine IBM's perspective on the changing intersection of work and life, as a foundation for a company-wide initiative started by the CEO.
• Created the business case and balanced scorecard for IBM's transformation and streamlined SMB Midmarket service offerings.
• Led Workstyles multi-disciplinary study to determine IBM's perspective on the changing intersection of work and life, as a foundation for a company-wide initiative started by the CEO.