Drove digital marketing and strategy across 20 retailers and three brands spanning the U.S., Canada, and Mexico, enhancing e.l.f. Beauty's digital presence by spearheading innovative and collaborative initiatives.
• Delivered +14% YoY FY25 sales increase and maintained strong digital penetration amidst industry disruption and economic headwinds.
• Boosted conversions by 2.6x on Target.com by integrating curated, high-performing user-generated content (UGC) across product detail pages (PDPs).
• Led a retailer.com content refresh that improved conversion by 4.23% over 10 months through enhanced imagery, copy, and product storytelling.
• Spearheaded e.l.f.'s loyalty program activation into Target.com and Walmart.ca, marking a first for both e.l.f. and these major retail partners.
• Played a key role in buzz-worthy brand & partnerships campaigns like Stanley
● e.l.f., driving a 121% lift in Lip Oil sales during launch week.
• Launched e.l.f. at Sephora Mexico, e.l.f.'s first LATAM retailer, driving a record breaking 123K clicks on day one and becoming the #1 brand at launch.
• Built scalable systems for digital content and copy creation across global platforms including Amazon, Retailer.com, and elfcosmetics.com to ensure brand consistency and efficiency.

Expertly executed Beauty and Baby omni-channel marketing & brand campaigns across high-profile accounts including Amazon, Walmart, Target, and Ulta resulting in 15% increase in consumption and a 2% revenue growth.
• Introduced Honest Baby at Walmart driving over $9M in POS in the first nine months.
• Delivered continuous MoM sales increases through digital and in-store marketing campaign strategy & creative execution working directly with Amazon Ads, Walmart Connect, Roundel, 84.51, and Criteo.
• Initiated briefing & kick-offprocess for campaign launches resulting in 10% increase in on-time delivery and 5% reduction in mistakes.
• Directed successful marketing efforts by collaborating with internal teams to create and execute over 20 impactful social media and influencer marketing campaigns annually.
• Achieved optimized ROI by managing a multi-million-dollar marketing budget across 20 accounts.

Exercised marketing oversight across business functions, managing a team of 9 professionals. Implemented highly effective marketing strategies that led to a notable 10% increase in Lessons revenue.
• Devised and put into effect over 100 highly successful omnichannel campaigns annually, resulting in improved brand awareness and product sales.
• Headed the most successful Lessons holiday campaign in 2019, achieving double-digit growth and surpassing all previous performance records.
• Pioneered a streamlined process for launching marketing campaigns, leading to a remarkable 95% reduction in errors and a more effective workflow.
• Directed multi-million-dollar marketing budget across six key disciplines, including digital, social media, and print, achieving planned revenue targets.
• Orchestrated a comprehensive marketing strategy integrating owned and paid media, achieving a 7% increase in customer engagement rates for the Fall 2019 Guitar-A-Thon campaign.

Led the development and implementation of highly impactful retail marketing programs for entertainment powerhouses such as Jurassic World, Minions, and Trolls, resulting in exceptional sales growth and substantively increased brand awareness.
• Impacted the success of Universal's brand portfolio by generating millions of brand impressions and driving double-digit sales growth for over 20 campaigns.
• Launched the largest initiative in DreamWorks' history by directing the strategic development and execution of Trolls theatrical marketing campaign across 20+ accounts, including first-ever activations.
• Advised in-house and outside creative agencies to draft over 100 compelling digital, print, and in-store marketing programs, resulting in consistent and strong messaging.
• Maximized content on and off NBCU-owned channels, boosting brand buzz in digital and social space, and driving outstanding business results.
• Established and built the retail marketing team for the newly formed consumer products division, resulting in successful campaign launches for high-profile brands such as DreamWorks' Trolls.

• Managed the conception and activation ofretail marketing strategies yielding $600M in revenue for Disney and Marvel.
• Collaborated with outside agencies and in-house creative team to develop and execute creative and media concepts that aligned with brand objectives.
• Conceived and executed inventive omni-channel marketing campaigns that resulted in two Gold Reggie Awards, recognizing excellence in marketing strategies and successful brand elevation within the competitive retail sector.