Functional Skills
Business Analysis
Business Operations
Business Development
Change Management / Org Design
Commercial Strategy
Data Strategy
Growth Strategy
Leadership Development
Market Research
Operational Efficiency
Product Development
Strategic Planning
AI Strategy
AI Performance Optimization
Go-to-market Strategy
Software Skills
Computer vision
Storage Area Network (SAN)
Hubspot
Salesforce
Gemini API
OpenAI API
Canva
Figma
Carta
MySQL
Sector Experience
Business Services
Consumer Goods
Retail
Technology
Travel & Hospitality
Languages
English
Countries Worked In
FR ES TT USExperience
Thrive Consulting
Corporate Strategy & Development
Owner/CEO
2/2018 - Present
Self-owned consulting & advisory company that has served dozens of established businesses, startups, and top performing professionals across a vast spectrum of industries and markets.
CellarEye
Corporate Strategy & Development
Chief Executive Officer
2/2023 - 8/2025
Brought in to launch CellarEye's original computer vision, AI product and test product-market fit. After partnering with Scale AI to develop the initial technology, identified critical misalignments, spearheaded a major product pivot and go-to-market strategy with complete revenue model overhaul with Board approval and support. Elevated to CEO to lead the company through product development and a successful launch, positioning CellarEye as the industry's top solution.
- Led strategic, AI-driven product pivot by redefining success metrics and uncovering fundamental gaps in market demand. Launched CellarEye Premium, a faster, more scalable solution, increasing customer base by 15x within 30 days, and quickly becoming known as “the best solution on the market” by customers and industry insiders.
- Achieved 100% of annual sales and acquisition targets in two months
Enhanced product efficiency by over 2x compared to the nearest competitor by analyzing 25+ years of failed wine-tech startups
- Restructured the organization from a top-down hierarchy to a flat structure,
- Reduced staffing cost by 20% while increasing net output efficiency by 50%, restructuring, and mentoring the software team to improve collaboration, be innovation-driven, and risk-tolerant.
- Led a company-wide rebrand that resulted in 9.5x increase in vetted leads - Full website redesign, marketing overhaul, and strategic repositioning.
- Led strategic, AI-driven product pivot by redefining success metrics and uncovering fundamental gaps in market demand. Launched CellarEye Premium, a faster, more scalable solution, increasing customer base by 15x within 30 days, and quickly becoming known as “the best solution on the market” by customers and industry insiders.
- Achieved 100% of annual sales and acquisition targets in two months
Enhanced product efficiency by over 2x compared to the nearest competitor by analyzing 25+ years of failed wine-tech startups
- Restructured the organization from a top-down hierarchy to a flat structure,
- Reduced staffing cost by 20% while increasing net output efficiency by 50%, restructuring, and mentoring the software team to improve collaboration, be innovation-driven, and risk-tolerant.
- Led a company-wide rebrand that resulted in 9.5x increase in vetted leads - Full website redesign, marketing overhaul, and strategic repositioning.
Cult Wine Investment
Corporate Strategy & Development
Senior Vice President, Western US
4/2022 - 3/2023
Oversaw GTM strategy, operations, strategic partnerships, capital acquisition, and brand awareness in the Western US for the world's largest fine wine investment firm ($360m AUM). Traveled the US to acquire capital investments from institutional investors, private equity firms, family offices, and accredited investors.
• Acquired two of the company's largest clients in 16 year history within six months by identifying previously unaddressed concerns, tailoring pitches, and streamlining onboarding.
• Increased West Coast AUM by over 9x despite budget cuts and economic challenges by refining client personas, optimizing messaging, and focusing efforts on high-ROI opportunities.
• Developed the company's highest-performing marketing spend ROI while coming in under budget, reducing customer acquisition costs by 65% by developing market-specific tactics, driving referrals and improving conversion rates. The strategy was adopted as the company's SOP.
• Achieved highest pitch-to-close conversion rate in the company (+300% above company average) by overhauling the prospect funnel and defining ideal client personas.
• Acquired two of the company's largest clients in 16 year history within six months by identifying previously unaddressed concerns, tailoring pitches, and streamlining onboarding.
• Increased West Coast AUM by over 9x despite budget cuts and economic challenges by refining client personas, optimizing messaging, and focusing efforts on high-ROI opportunities.
• Developed the company's highest-performing marketing spend ROI while coming in under budget, reducing customer acquisition costs by 65% by developing market-specific tactics, driving referrals and improving conversion rates. The strategy was adopted as the company's SOP.
• Achieved highest pitch-to-close conversion rate in the company (+300% above company average) by overhauling the prospect funnel and defining ideal client personas.
Vivino, inc. ($220MSeries D)
Sales
Strategic Brand Partnerships Lead
5/2021 - 4/2022
Helped build Vivino's highest margin revenue channel via software and data packages sold to top global wine producers.
• Set the record and rewrote the playbook for successful starts by conducting in-depth prospect research and tailoring pitches to specific business challenges.
• Negotiated and closed strategic partnership deals with leading global wine producers, strengthening market presence.
• Increased monthly deal flow by 2.5x after convincing CEO & COO to restructure program pricing model.
• Set the record and rewrote the playbook for successful starts by conducting in-depth prospect research and tailoring pitches to specific business challenges.
• Negotiated and closed strategic partnership deals with leading global wine producers, strengthening market presence.
• Increased monthly deal flow by 2.5x after convincing CEO & COO to restructure program pricing model.
JJ Buckley Fine Wines
Operations
Senior Fine Wine Specialist & Operations Lead
1/2016 - 1/2021
• Increased Average Order Value by nearly 30%.
• Generated millions of dollars in additional revenue by developing a personalized email marketing strategy
• Drove a 60% sales revenue increase in the first year and 158% YoY growth for year 2.
• Led a company-wide SOP & culture overhaul
• Generated millions of dollars in additional revenue by developing a personalized email marketing strategy
• Drove a 60% sales revenue increase in the first year and 158% YoY growth for year 2.
• Led a company-wide SOP & culture overhaul
H Mercer Imports
Sales
Sr. Account Manager & GTM Specialist
1/2015 - 1/2016
• Tripled active accounts and increased sales volume by 200%+ within six months
• Increased repeat business by ~250%, by securing high profile accounts and building brand reputation
• Increased repeat business by ~250%, by securing high profile accounts and building brand reputation
Ferry Plaza Wine Merchant
Operations
Assistant General Manager
1/2013 - 1/2015
Managed all store operations, revenue, sales, marketing, and staff while reporting to the board and investors.
Borra Vineyards
Operations
Assistant Winemaker & Biz Ops Lead
1/2011 - 1/2013
Oversaw daily cellar operations, managed seasonal harvest crews, and built from the ground up a winery-direct, fine dining sales program that bypassed conventional distribution channels to sell direct to the top restaurants around the US, significantly elevating brand awareness and reputation. Mentored by legendary Swiss winemaker, Markus Niggli. Together we revitalized the rare German varietal and now famous, Mokelumne Glen Vineyard, which eventually became known as "California's geekiest Vineyard" by famous wine writer, Alder Yarrow . Introduced 2 new massively successful rare varietal bottlings, exclusive to Borra Vineyards in US, which quickly became the region's most blogged about wines of the time.
- WSJ Annual Dozen Award: In 2012 the Wall Street Journal named Borra Vineyard's 'Red Fusion' blend one of "12 smartest wine buys in America."
- Helped earn Winery of the Year 2012 by LoCa, 5 Gold medals, and a feature in the San Francisco Chronicle.
- WSJ Annual Dozen Award: In 2012 the Wall Street Journal named Borra Vineyard's 'Red Fusion' blend one of "12 smartest wine buys in America."
- Helped earn Winery of the Year 2012 by LoCa, 5 Gold medals, and a feature in the San Francisco Chronicle.
Crush Kitchen & Bar
Operations
GM & Wine Director
1/2009 - 1/2011
Led all day to day restaurant operations and drove the restaurant’s wine program to improve revenue growth and profit margin. Managed a staff of 8, inventory, P&L, marketing, wine list curation, and customer experience.
- Delivered an average YoY revenue increase of approximately 15%
- Generated a 10% margin increase for alcohol while increasing quality of selection.
- Built the most extensive Italian wine list in the region, which developed a dedicated cult-like following among local wine enthusiasts.
- Delivered an average YoY revenue increase of approximately 15%
- Generated a 10% margin increase for alcohol while increasing quality of selection.
- Built the most extensive Italian wine list in the region, which developed a dedicated cult-like following among local wine enthusiasts.