Functional Skills
Business Analysis
Business Development
Campaign Optimization
Customer Experience
Customer Relationship Management
Go-to-market Strategy
Leadership Development
Marketing Strategy
Sales Enablement
Strategic Planning
Process Design / Re-engineering
Sales Strategy
Compensation Strategy
Budgeting
Software Skills
Salesforce
Hubspot
Zoom
Google Sheets
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Microsoft Excel
OpenAI
Wix
Sector Experience
Financial Services
Technology
Countries Worked In
CA USExperience
RISE OF US
Corporate Strategy & Development
Founder and Chief Revenue Officer
1/2024 - Present
Strategic operating partner to founder-led consultancies and service businesses. Rise of Us helps fractional leaders and expert firms clarify their GTM strategy, evolve their operating model, and accelerate toward durable, scalable growth.
• Architect and implement GTM strategies that unlock pipeline clarity and momentum, leading to 30–100% pipeline growth within 90 days for multiple clients.
• Designed buyer journeys and partner playbooks that shortened sales cycles by up to 40% and increased average deal size through clearer ICP targeting.
• Led AI integration across 5+ clients, reducing manual effort by 25–40% with custom workflows and prompt libraries.
• Creator of the SCALE Framework, adopted by growth-stage businesses to build durable, stage-aligned growth engines.
• Producer and Host of the Revenue Remix podcast—used as a strategic collaboration platform to initiate partner conversations, expand influence, and co-create IP with aligned operators.
• Architect and implement GTM strategies that unlock pipeline clarity and momentum, leading to 30–100% pipeline growth within 90 days for multiple clients.
• Designed buyer journeys and partner playbooks that shortened sales cycles by up to 40% and increased average deal size through clearer ICP targeting.
• Led AI integration across 5+ clients, reducing manual effort by 25–40% with custom workflows and prompt libraries.
• Creator of the SCALE Framework, adopted by growth-stage businesses to build durable, stage-aligned growth engines.
• Producer and Host of the Revenue Remix podcast—used as a strategic collaboration platform to initiate partner conversations, expand influence, and co-create IP with aligned operators.
PEDEGO ELECTRIC BIKES REDLANDS
Corporate Strategy & Development
Owner and Operator
5/2022 - 4/2024
Founded and built a family-run retail business as a values-aligned entrepreneurial ventur Applied strategic planning, marketing, and brand experience skills to launch and grow a community-based electric bike shop.
TREASURYNOTCH
Corporate Strategy & Development
Co-Founder and Chief Sales Officer
5/2021 - 1/2023
Early-stage fintech venture focused on back-office and treasury solutions for the payroll ecosystem. Investor-backed. Closed pre-seed funding and led early GTM, product, and partnership strategy before pausing operations pre-revenu.
• Led the end-to-end go-to-market design, including value prop development, customer discovery, ICP targeting, and sales motion design.
• Developed v1 product roadmap and sales demo with technical and marketing input; established key use cases and partner-aligned positioning.
• Built early partner strategy and secured aligned ecosystem collaborators to support distribution, speed to market, and credibility.
• Advised on fundraising and investor materials; supported successful pre-seed raise and initial pitch positioning.
• Translated past payroll and fintech experience into scalable SaaS strategy, leveraging deep understanding of B2B2B buyer needs.
• Led the end-to-end go-to-market design, including value prop development, customer discovery, ICP targeting, and sales motion design.
• Developed v1 product roadmap and sales demo with technical and marketing input; established key use cases and partner-aligned positioning.
• Built early partner strategy and secured aligned ecosystem collaborators to support distribution, speed to market, and credibility.
• Advised on fundraising and investor materials; supported successful pre-seed raise and initial pitch positioning.
• Translated past payroll and fintech experience into scalable SaaS strategy, leveraging deep understanding of B2B2B buyer needs.
CHRIS JENNINGS GROUP
Management Consulting
Fractional VP Sales and Marketing
4/2020 - 4/2022
Client-facing fractional VP of Sales & Marketing for SMBs across services, SaaS, and professional industries. Led full-funnel strategy, sales team performance, and marketing alignment to drive measurable growth outcomes..
• Served as fractional revenue leader for 5+ client companies, delivering custom GTM architecture, sales process design, and demand generation strategy.
• Increased revenue by 25–50% YoY for multiple clients by optimizing sales messaging, tightening ICP focus, and realigning incentives.
• Quadrupled inbound lead volume through webinar and video campaign strategies that elevated brand awareness and reduced CAC.
• Reduced average sales cycle by 30% via sales enablement tools, objection handling frameworks, and CRM optimization.
• Designed and implemented EQ-driven sales coaching programs using DISC profiles and emotional intelligence to increase conversion rates and rep confidenc
• Served as fractional revenue leader for 5+ client companies, delivering custom GTM architecture, sales process design, and demand generation strategy.
• Increased revenue by 25–50% YoY for multiple clients by optimizing sales messaging, tightening ICP focus, and realigning incentives.
• Quadrupled inbound lead volume through webinar and video campaign strategies that elevated brand awareness and reduced CAC.
• Reduced average sales cycle by 30% via sales enablement tools, objection handling frameworks, and CRM optimization.
• Designed and implemented EQ-driven sales coaching programs using DISC profiles and emotional intelligence to increase conversion rates and rep confidenc
FBG
Sales
Executive VP of Revenue
1/2019 - 1/2021
Promoted by the Chairman to replicate GTM success across multiple underperforming subsidiaries. Led growth strategy, restructure, and M&A readiness across the portfolio, while modernizing CX, partner sales, and marketing alignment.
• Revitalized two legacy business units, increasing revenue by ~35% over 18 months through partner-driven sales models and targeted client retention efforts.
• Redesigned sales compensation strategy, resulting in a 20% increase in gross margin per rep and a measurable boost in soft skill adoption and cross-sell activity.
• Collaborated with Marketing to shift from demand-gen to account-based marketing (ABM), increasing enterprise lead quality and halving time-to-clos
• Launched new Customer Experience team and strategy, improving NPS by 30% and helping stabilize churn amid market volatility.
• Led GTM stabilization during COVID; transitioned workforce to remote within 2 weeks while maintaining 90%+ client delivery continuity.
• Directed cross-functional workstreams to prepare four subsidiaries for sale, including custom GTM growth narratives, acquirer fit analysis, and data room readiness.
• Negotiated key deal terms and asset purchase agreements; led due diligence and sale process culminating in acquisition by publicly traded Asure Softwar
• Retained post-acquisition to support transition planning and revenue continuity during integration.
• Revitalized two legacy business units, increasing revenue by ~35% over 18 months through partner-driven sales models and targeted client retention efforts.
• Redesigned sales compensation strategy, resulting in a 20% increase in gross margin per rep and a measurable boost in soft skill adoption and cross-sell activity.
• Collaborated with Marketing to shift from demand-gen to account-based marketing (ABM), increasing enterprise lead quality and halving time-to-clos
• Launched new Customer Experience team and strategy, improving NPS by 30% and helping stabilize churn amid market volatility.
• Led GTM stabilization during COVID; transitioned workforce to remote within 2 weeks while maintaining 90%+ client delivery continuity.
• Directed cross-functional workstreams to prepare four subsidiaries for sale, including custom GTM growth narratives, acquirer fit analysis, and data room readiness.
• Negotiated key deal terms and asset purchase agreements; led due diligence and sale process culminating in acquisition by publicly traded Asure Softwar
• Retained post-acquisition to support transition planning and revenue continuity during integration.
FBG
Sales
Vice President Sales
1/2013 - 1/2019
Led GTM transformation of an underperforming legacy company into a scalable, sales-driven organization. Partnered with executive leadership to redesign sales systems, expand into new markets, and embed a coaching-forward culture that improved revenue, retention, and team performanc
• Grew annual revenue by 750%, with YOY increases averaging 27%; doubled client base through organic growth and channel expansion.
• Cut sales cycle from 24 months to 60 days by introducing consultative selling frameworks and strategic partner enablement.
• Built a partner program that delivered leads with 2x ACV and reduced average time-to-close by 66%.
• Spearheaded the launch of 4 new product lines and entry into 3 new markets, increasing diversification and average deal siz
• Redesigned onboarding and training, reducing ramp time from 2 years to 6 months; implemented a mentorship model to scale coaching and accelerate team readiness.
• Increased sales team retention from 2 years to 5+ years by shifting the culture from control to empowerment.
• Built and executed customer success initiatives that improved client retention by 50%.
• Unified marketing and sales efforts through aligned event strategy and consistent brand positioning at industry conferences.
• Owned GTM budgeting and forecasting for all sales programs and events; operated within budget constraints while scaling activity.
• Grew annual revenue by 750%, with YOY increases averaging 27%; doubled client base through organic growth and channel expansion.
• Cut sales cycle from 24 months to 60 days by introducing consultative selling frameworks and strategic partner enablement.
• Built a partner program that delivered leads with 2x ACV and reduced average time-to-close by 66%.
• Spearheaded the launch of 4 new product lines and entry into 3 new markets, increasing diversification and average deal siz
• Redesigned onboarding and training, reducing ramp time from 2 years to 6 months; implemented a mentorship model to scale coaching and accelerate team readiness.
• Increased sales team retention from 2 years to 5+ years by shifting the culture from control to empowerment.
• Built and executed customer success initiatives that improved client retention by 50%.
• Unified marketing and sales efforts through aligned event strategy and consistent brand positioning at industry conferences.
• Owned GTM budgeting and forecasting for all sales programs and events; operated within budget constraints while scaling activity.