• Validated a market gap through research and defined an activation framework and full-funnel journeys, focusing on conversion flows and retention loops to grow MAU and advertiser actions.
• Built an AI-powered MVP with no-code (Make, Lovable, MindStudio) and API integrations. Designed the data model, user properties, and event-tracking schema to power cohort segmentation and personalized email automation.

• Built a cohort-driven lifecycle program (New, Onboarding/Activation, Adoption, Engagement/Expansion, Retention, Winback) segmenting new, first-time, active, lapsing, and churned users. Delivered a 32% lift in total company revenue.
• Increased subscriber base by 71% annually by implementing a growth strategy featuring targeted pop-up banners and cross-subscription forms
• Redesigned lifecycle flows and post-purchase journeys based on behavioral segmentation and churn modeling, improving LTV by 28%
• Brought two-sided marketplace perspective to lifecycle strategy (buyers vs. brands), aligning incentives and measuring both funnels. Result: +22.5% multi-item attach rate and +47% first-purchase conversion on the buyer side, plus completed taxonomy/tagging for 1M+ SKUs to enable targeted supply-side promos
• Utilized Tableau to analyze tracking customer health metrics, designing targeted retention campaigns that increased first-to-second purchase rates by 25%
• Launched mobile push integration with the brand-new company app, achieving a 20% conversion rate.
• Built multi-touch onboarding and nurture across email + in-app + pop-up banners with behavior and price-band personalization; delivered dynamic content at scale for 10+ segments.
• Designed automation workflows end-to-end (Liquid/HTML/CSS, triggers, exclusions, QA) to drive advertiser/user education, feature adoption, and timely reactivation.

• Proposed and implemented the optimal solution based on client needs, successfully deploying a customized Braze-based CRM system for eye care within 2 months, automating all front desk communications.
• Segmented the client base using lifecycle segmentation and developed new evergreen funnels while revamping existing ones with customized messaging and CTAs for different lifecycle stages.
• Implemented over 30 trigger campaigns for appointment scheduling based on different customer behaviors, saving 10 hours of work every week for front desk employees.
• Managed the entire execution of email campaigns, including design, copy, HTML coding, segmentation, and subject line tests.

• Directed the comprehensive implementation of email campaigns from briefing to copy, design, segmentation, and subject line testing, targeting 1 million+ subscribers.
• Contributed to a 30% YoY increase in subscribers by designing segmented subscription pop-ups and forms in collaboration with designer and product teams, leveraging Figma and Asana to streamline development processes.
• Designed and executed a comprehensive email marketing strategy by leveraging RFM analysis for data segmentation, resulting in dynamic content tailored to specific interest groups and driving a 15% increase in conversion rates.
• Created targeted segmentation by analyzing data using Tableau and Google Analytics, leading to a 25% increase in ticket sales through the email channel.

• Championed over 50 partnership projects with key industry players, including major production companies, media festivals, and broadcasters, resulting in a substantial increase in ivi's brand awareness from 30% to 55% for 2 years.
• Successfully coordinated over 20 corporate and B2B events, including business breakfasts, product presentations, and press conferences.
• Established agreements with 15 Moscow parks for the 'Movies in the Parks' project and executed an advertising campaign through TV, radio, social media, and print/online platforms.
• Played a pivotal role in the execution of the 'ivi-music Award' project, overseeing the conceptualization, legal coordination, landing page creation, and collaboration with 10 media partners to boost media coverage by 50% and successfully orchestrate the award ceremony over a two-month timeline, with a focus on a month-long developmental phase.

• Fostered over 20 strategic partnerships with media outlets, coffee shops, bars, restaurants, and radio/TV stations in two years, contributing to a 20% increase in brand awareness from 30% to 50%
• Integrated UX elements like infinite scroll, recommendations, and personalization in collaboration with designers and product managers to enhance content depth and user retention on the site, leading to a 25% boost in retention rate and the introduction of tailored features.